Portfolio elaine zhou

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PORTFOLIO Elaine Zhou BUSINESS DESIGNER BUSINESS DESIGN Milan, Italy PROFESSIONAL EXPERIENCE COMPETITION +39 3881029806 [email protected]

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Transcript of Portfolio elaine zhou

Page 1: Portfolio elaine zhou

PORTFOLIO

Elaine ZhouBUSINESS DESIGNERBUSINESS DESIGN

Milan, ItalyPROFESSIONAL EXPERIENCE

COMPETITION

+39 [email protected]

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PORTFOLIO

BUSINESS DESIGN

PROFESSIONAL EXPERIENCE

COMPETITION

NOSTOCK

DESIGN RESEARCH

RADI-CUBE

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The objective of the project is to analyze the fields of production, communication and service, to create engaging customer experiences that best represent the brand of “Slowear”.

NOSTOCKAcademic project partnership with Slowear Spa

Field Research

Brand Analysis

Value Chain Innovation

Slowear,Specialist Italian high end fashion brand. Great for stylish casualwear

Process

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Group project with Larasya Nayenggita [Indonesia], Maria Vidal [Mexico]

This proposal presents an online market-place for SLOWEAR B2B customers aimed to balance inventory and minimize risks of over/under stock. A multi-layered system relying on a database created on product identification and order tracking trough different stages of the supply chain, allows inventory stock trading between re-tailers in an easy and convenient way.

The system will let customers input their own limit for re-stocking levels and the maximum amount of time allowed for an item to stay in stock at their stores to fulfil market needs.

NOSTOCK

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Work as an “observatory lab” on social, cultural and market trends during the Milan Furniture Fair. In the end to give a strategic guidance and con-sultancy and will have the form of a business proposition, business design guidelines and future research hypothesis.

DESIGN RESEARCHAcademic project partnership with Mondadori

Methodology

HumanExperiences

MarketArena

ProductReality

Mondadori,one of the major brands of publishing in Italy. Interior, Archi-tecture and Design magazines.

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Market Arena

Group project with Nimisha Gupta [India], Andrea Necas [Peru]

Based on Interni’s business need, use in-depth interviews to find out customer’s request and create personas. Using usability test to find out key problems of current Interni Magazine website and provide proposals address to each problem.

To find out the “home office furni-ture trend”, we did desk research, use axis analysis to find out market situation. Then we use survey to understand the living and working habit of people and also the need for them to work at home.

In the Milan Furniture Fair, my team focus on the product material and manufacturing innovation. We go through different exhibitions and talk to the practitioners, try to dig out interesting information behind the surface of the product. In the end, we present a trend report in a digital magazine form.

DESIGN RESEARCH

Human Experiences Product Reality

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To help Royal Rose to switch from a product driven company into a brand delivering experiences, knowl-edge and a model of life from raw radicchio produc-tion to sell a complete experience in different context. Expand their product offer to other category and therefore grow his business in US as primary market.

RADI-CUBEAcademic project partnership with Royal Rose

Royal Rose,one of the biggest pro-ducers of fresh salads in the US, locally based in Salinas, CA

BrandResearch

Design-Driven Innovation

Product Innovation

Key factors

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Group project with Yasemin Bayir [Turkey], MAuricio Estaban [Colombia]

Our project is to create a product innova-tion, transforming vegetable into a cube shape healthy snack. To open a big poten-tial new market for Royal Rose. This new healthy snack will base on people’s living habits. The diversity of the product will fit for different moment of people’s life. The whole design of the product, from ra-di-cube to packaging will fit for the request of convenient, clean, healthy.

There will be two distribution channels for this product: upscale healthy food store and wine bar. We want to build a new combination trend by putting wine and ra-di-cube together. Creating new wine cul-ture as marketing strategy.

RADI-CUBE

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PORTFOLIO

COMPETITION

PROFESSIONAL EXPERIENCE

BUSINESS DESIGN

MY EXPO LOG

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Expo 2015, Telecom Italy, in collaboration with Domus Magazine, launch "Digital City Expo Ideas for 2015," the contest of ideas aimed at the world of engineering and design that has the objective of identifying innovative solutions based on new digital technologies applicable in urban and domestic, can have a positive impact on the land and on people's lives.

“My Expo Log” is an App based on mobile devices which focus on enhance the customer experience, creating a fun and engaging way to explore and share theirs stories about Milan Expo 2015.

The concept of “My Expo Log” start from how might we help people to write their travel log of Expo experience? And how might we collect those shared photos and all the other relevant data into a unique Expo story.

DIGITAL IDEAS FOR EXPO CITY 2015 COMPETITIONInternational contest in design innovationI Category: Digital Idea

DIGITAL IDEAS FOR EXPO CITY 2015

"MY EXPO LOG" received a special mention in thecompetition

Official link:http://www.domusweb.it/en/news/2013/10/08/digital_ideas_forexpocity2015thewinners.html

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MY EXPO LOGUser Scenario

START

READY FOR WRITE YOUR EXPO STORY?

1 You can sign in the app by using email and password or you can also use your Facebook or Twitter account to sign in. When you inside the Expo site after login, the app can be activated anytime by simply click the "start" button to track your trip.

2 After the app is opened, no matter where you go, your route will be tracked and showed on the map.

3 When the app is on, if you take a photo, it will ask you to add it on the map. If you want to do it later, you can choose the "Photo" button on the menu to add manual-ly. Or check either "add all the photos on the map automatically" or "add all the photos later" in the "Setting" page.

4 You can use the "Check in" button to add place like pavilion on your map.

5 Click the "People" button, then your phone will change to this screen. Move the phone closer to another phone. Around 4cm. When it get the signal, your Expo "meet people" number will +1.

You will get a push message when you got a new medal. You can also check the "Medal button" on the menu to see all your medals' information. It’s a surprise, so you will never know how many medals are there totally. Other medals like:

6 There’s a "Summary" page you can check these information:

Your medal numberPeople you have metPavilions you have visitedYour Expo trip distanceTime you have stayed

7 You can click the “End” button to finish a trip or the app will end the trip automatically when you get outside the Expo site.

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Photo Check in People Medal

Summary Share Setting Exit

ADD THIS PHOTO ON YOUR STORY MAP?

You can share the whole trip map when it’s finished or you can also share it anytime you want on the trip by click "Share" button. It will show the map and summary, choose the social media button to share it.

CONGRATULATION! YOU HAVE VISITED ALL THE PAVILIONS! RECEIVE YOUR MEDAL NOW

SUMMARY

YES NO

Medal People

2400km

Distance

03:42hours

Duration

2

5

11

Pavilion

First/Last Expo day medalsRaining day medalItalian national day medalAchieve visiting all the pavilions medal

YES NO

03:42hours

Duration

Medal

2

People

11

2400km

Distance

5Pavilion

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PORTFOLIO

PROFESSIONAL EXPERIENCE

COMPETITION

BUSINESS DESIGN

WEBSITE

ONLINE COMPETITION

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In charge of the EF English First global PC and mobile website design and maintain. Providing solution or testing plan to improve the performance of website.

WEBSITE

The World Leader in International Education

Company: EF English First

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Work with designers in the different countries, responsible for all the UI, UX and technic feasible check for different online marketing campaigns. Like Landing page / CRM / Advertising / Social Media etc.

ONLINE CAMPAIGNS Company: EF English First

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THANK YOU

This is just a part of my worksfor further information, feel free to contact me...

MILAN, ITALY

+39 3881029806

[email protected]