Targeting “Do-it-Yourself”, PRO & INDUSTRIAL Customers!

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Targeting “Do-it-Yourself”, PRO & INDUSTRIAL Customers! 2009 Product Training

Transcript of Targeting “Do-it-Yourself”, PRO & INDUSTRIAL Customers!

Targeting “Do-it-Yourself”, PRO & INDUSTRIAL Customers!

2009 Product Training

Green Products and InitiativesSafe, Effective, and Environmentally Friendly is driving our Strategic Direction

Currently, there is not a LEED Specification for Paint Removal Products. Therefore, like Sherwin-Williams created GreenSure, we are developing a designation that meets our environmental standards and performance criteria.

Dumond changed its Logo three years ago and below are examples of a “possible” designation

Still exploring options and final decisions have not been made

The Leading Brand PEEL AWAY is the most recognized brand in the non-methylene chloride stripper

category – DIY, PRO, and Industrial PEEL AWAY 1 was introduced in 1981- an industry first and remains the leading

product used to perform Historic Restoration and Lead Abatement PEEL AWAY remains the category leader by focusing on R&D and innovation →

providing “safe” and solution-driven removers under the PEEL AWAY brand. In late 2006, Dumond introduces SMART STRIP by PEEL AWAY.

SMART STRIP is the safest, most effective and environmentally friendly paint remover on the market.

Simplifies the Category and “KEY” to increasing DIY, PRO & Industrial Sales!

Peel Away 1 – Still the industry leader after 27 yearsIntroduced in 1981, an alkaline product developed to safely remove 32 layers in a single application!

No one within the marketplace can make this claim !!!

Thick Pasteclings to vertical andoverhead surfaces.EliminatesLead Dust !!!!

Peel Away Paper keeps the remover wet for up to 48 hours,extended dwell-time enables complete removal in one application.

Remains the “Contractors Choice” for Historic Restoration and Lead Abatement

PEEL AWAY 1 Project Value: $350,000Together with Dumond…. You can “win” the big jobs!

Finally, the smart solution for the world’s Paint Removal Category!

Safe and Easy-to-Use Odor free, Non-toxic, Non-Caustic Apply by brush, roller, or airless spray Removes virtually any coating from any

interior/exterior surface Removes up to 15 layers in one

application Does not require neutralization or

PEEL AWAY Paper

“Customer-Driven” technology to “Simplify”

Paint Removal Projects !!!

“Highly” Effective Removes 15 layers of virtually any coating in

one application – alkyds, latex, stains, enamels, polyurethane, varnishes, high performance and elastomeric coatings

Safe for use on interior/exterior surfaces –wood, metal, brick, stone, concrete, plaster, fiberglass and much more

Recommended for safe removal of lead-based paints

Ideal for marine coatings – safe on gel coat

The smart choice for “Do-it-Yourself”,PRO & Industrial customers!

Environmentally Friendly

100% biodegradable Formulated without methylene

chloride or other toxic solvents Water-based, pH neutral Non-flammable, non-combustible Zero VOC

VERSATILE : The safest, most effective and environmentally friendly method to remove virtually any coating from any surface!

Commercial Contractors – Expanding Scope-of-WorkCoatings Failure/Removal, Property Management, Restoration, and Historic Preservation!

Test Patch

SMART STRIP (Single Application) can remove 30-40 Dry/Mils of Elastomeric Systems within 6-24 hours!

SMART STRIP1,500 GallonSherwin-WilliamsProject

Industrial Contractors – Lead Removal ProjectsSeeking products that accelerate the process and address High Performance Coatings

Richmond – San Rafael Bridge (Pending Caltrans Specification and Bid Process)SMART STRIP was tested during November 2007 on several spans and successfully removed an array ofBridge Coating Systems that were applied during Section/Span Repairs dating back between 1956 - 2003

Hoosier Energy’sMerom Generating StationPotential largeSMART STRIP Project

Texas Oil Refinery & PipelineSMART STRIP removed Epoxy and Polyurethane Coatings prior to replacing gaskets/ fittings and properly prepared surface for repainting 900 Gallon ICI Project

The Alamo Dome – San Antonio, TXTEST PATCHES – Are the “KEY” to selling large projects (3,200 Gallon SMART STRIP Project)

TEST PATCHES determine the optimal removal system for any given project???“Paint Removal is more of an art as opposed to a science!”

SMART STRIP Project Value: $30,000Problem Solving and “the trend” to expose the natural substrate is being driven by Architects & Retailers!

Historic Shipping/Water Front Restoration ProjectOld Warehouses transformed into Hotel & Retail Shopping District – Alameda, CA.

185 Year-Old paintedBrick & California Redwood

SMART STRIP – Ideal for Historic Restoration and Preservation (Green - Features & Benefits)and safely restores a property to its original beauty and luster without the hazards of lead-based coatings

SMART STRIP will not damage the substrate like traditional blasting methods illustrated in the bottom-right photo

4,200 GallonSMART STRIPProject

President Lincoln’s Summer CottageFrom Retreat to National Monument – Washington, DC.

Test Patches

SMART STRIP – Ideal for Government Agencies (Green - Features & Benefits)and has become the dominant product within Historic Restoration and Preservation

SMART STRIP 800 Gallon Independent Paint Dealer Project

JetBlue Airways Restores Historic TWA Flight CenterJFK Airport – New York, NY

Built: 1956-1962Closed by NY Port Authority in 2001

SMART STRIP – Specified by Architects and Historic Society’s; the dominant product within Historic Restoration and Preservation

Academy of Music - Philadelphia, PA

(Main Entrance): Used 1,100 Gallons of SMART STRIP (Grand Ballroom): Approximately 6,000 Gallons will beNeeded to complete Phase Two beginning Summer 2009

Exterior TEST PATCHES were conducted on 3/6/09,Peel Away 1 Removed all coatings to include Lead. Single Application – Approximately 2,500 Gallons

“TEST PATCHES”PA1 vs. SSPRO

The Masonic TempleGrand Lodge of Pennsylvania - Philadelphia

Test Patches

SMART STRIP PRO – Approximately 1,200 Gallon Project (Started April 2008)

The Villa RivieraNational Historic Landmark – Long Beach, CA

Test Patches

SMART STRIP PRO – 6,200 Gallons sold-to-date (On-Going) (Lead Abatement Project) Note: Sales Process took over two years from the initial Test Patches

“New” Product – January 2009

Detail Work and Difficult Areas-to-Reach just got easier!Ideal for DIY but developed for the PRO & Industrial Applicator

Lead Stop – Lead Encapsulant

With Dumond Encapsulating Lead just got easier!UL Certified & Approved – Safe – Low Odor – Water Based

Graffiti Control Products continue to be the “Fastest” Growing Category!

DIY & Residential Painters Commercial Contractors Property Management Schools and Universities Hospitals and Healthcare Hotels, Motels, & Hospitality Parks & Recreation Departments Amusement, Theme, Gaming and

numerous other End-User maintenance needs!

Inquiries from Stores and Sales Representatives across the country have intensified seeking solutions. Dealers and Company-Owned Stores are striving to make budget and hunting for sales opportunities during the sluggish economy!

Customers can and should be enjoying “NEW” and “PROFITABLE” business in graffiti plagued and troubled markets!

100 Million Dollar Category!Position your Store or Territory for success in 2009

Wipe-Out is formulated to soften and emulsify the graffiti enabling low pressure removal without etching or scaring often caused by high-pressure water blasting or the use of media such as sand or other abrasive materials -Ideal for historic and delicate substrates

Wipe-Out results versus competitive products

Boston Transit Authority - Science Park Viaduct

Particularly, Schools and Universities, both public and private institutions, within both suburban and urban Communities are seeking environmentally safe solutions with superior performance and wear characteristics.

No Project is too tall or small for Safe’nEasy DIY & Residential Painters Commercial Contractors Property Management Schools and Universities Hospitals and Healthcare Hotels, Motels, & Hospitality Parks & Recreation Departments Amusement, Theme, Gaming and numerous other

End-User maintenance needs!

Only Eight (8) SKU’s Safe and Easy……To Use, Recommend & Sell!

Interior and Exterior applicationsusing the RinseClean-Vac

Safe’n Easy Stone & Masonry Care Productsare unique chemical formulations developed for maximum efficiency while reducing labor cost. No Hydrofluoric Acid. Near pH neutral, No Environmental or Worker Safety impact!

Architectural Cleanercould be driving “new”

Sales & Profits? Surface Preparation Aesthetics Ideal for cleaning painted

surfaces without damaging the Coatings

Safe and Effective on Marble, Granite, Glazed Terra Cotta and all substrates typically not painted and clear-sealed

Will not burn applicators or harm plants and shrubs!

Fast acting, ready-to-use →Simply Apply, Wait & Rinse!

Safe’nEasy has the solution for Oil & Grease!Ideal for Surface Preparation, Safety and Aesthetics

“Drive-Up” window’s for Banks and Fast Food, Hotel “check-in” areas,Schools - “Bus Drop-Off areas”, Gas Stations “Pump Areas”, Parking Garages, Toll Booths, Driveways and prior to any painting job!!!!!!

Lincoln Financial Field – Philadelphia, PAHeavy Efflorescence & Rust from Pre-Cast Concrete

Efflorescence is produced by the absorption on water into the Pre-Cast Concrete and the subsequent evaporation of that water. The natural process of the water being drawn to thesurface, during the evaporation process, pulls salts within the pre-cast walls to the surface.Resulting efflorescence and the unappealing aesthetics as illustrated above.

Provided at “no-cost” toDumond Customers

“Test Patches” Mock-up’s and Demo’s Architect Training – “Box Lunches” Contractor Training Field Support – “Joint Sales Calls” Technical Support Samples to “win-the-job!”

Please consider Dumond as an extension of your businesss!