Target Marketing for International Markets

11
target markets for Internatio nal Marketing presented by Lindsey Fair

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Transcript of Target Marketing for International Markets

Page 1: Target Marketing for International Markets

target markets for International Marketing

presented by Lindsey Fair

Page 2: Target Marketing for International Markets

how does “everyone” (MASS) become a

smaller piece of the pie?

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disaggregating

…then segment

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Target Market Segment: BEHAVIOUR

http://www.amazon.com/Reinventing-Interactive-Direct-Marketing-ebook/dp/B002TGNJ24/ref=sr_1_6?ie=UTF8&qid=1328128479&sr=8-6
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Target Market Segment: URGENCY

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Target Market Segment: GEOGRAPHIC

http://www.canadapost.ca/cpc2/addrm/hh/pending/indexp/cpALL-e.asp
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1. Homogeneous (similar)2. Heterogeneous (different)

3. Substantial4. Operational

why?

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what are the characteristics of a 24 yr old female?

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http://youtu.be/vX60UMY8U_Q

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