5 emerging Markets To Target
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5 Emerging Markets to Consider
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BRIC countries – Brazil, Russia, India and China – were once touted as the most promising emerging markets in the world. Only China, however, has lived up to these expectations, and many economists are now questioning whether Brazil, Russia and India deserve to remain part of the group, pointing to large fiscal deficits, falling growth, rising inflation and political uncertainty. With this in mind, it might be time for you to identify some other emerging markets around the world. Here is a rundown of five countries to keep an eye on in the coming years and some reasons why.
Transcript of 5 emerging Markets To Target
5 Emerging Markets to Consider
4th best emerging country for investment (Bloomberg)
South American Spanish
42nd easiest country to do business with(World Bank)
LANGUAGE
#1Peru
#1
Peruvians are very family orientated, so any product or service they purchase will need to benefit everyone in their lives, not just them.
They also tend to go on holiday between January and March, so keep this in mind when launching an advertising campaign targeted at holidaymakers.
GOOD TO KNOW
#2
16th easiest country to start a business
Malaysia
6nd easiest country to do business with(World Bank)
LANGUAGE Malay
#2
The Malaysia market is not without risk. Rising debt levels and a planned consumption tax may put pressure on Malaysian consumers in the not-so-distant future, so this is something to consider before you part with any cash.
GOOD TO KNOW
Poland#3
LANGUAGE Polish
45th easiest country to do business with(World Bank)
12th best emerging country for investment (Bloomberg)
#3
In certain tenders there is an advantage to local businesses over competition from foreign investors that allows them a price tolerance of up to 20% more, plus there are also other restrictions in tenders in that at least 50% of the labour force and 50% of the materials must be sourced locally.
GOOD TO KNOW
Mexico#4
53th easiest country to do business with(World Bank)
South American SpanishLANGUAGE
16th best emerging country for investment (Bloomberg)
#4
You should be aware of the rapidly growing young population, which should lead to a rise in domestic consumption.
The average age in Mexico is 27, which compares favourably to developed economies around the world. In the UK, for example, the average age is 40.
GOOD TO KNOW
Nigeria
English, Hausa, Igbo,Yoruba, Ibibio, Edo, Fulfulde and Kanuri.
#5
Economy is not heavily indebted like the majority of its neighbours.
LANGUAGES
147th easiest country to do business with(World Bank)
#5
Nigeria is the most populated country on the African continent, which means a product or service has the potential to reach huge numbers of consumers.
The fact that Nigeria’s business market is dominated by a small number of sellers also makes it attractive.
GOOD TO KNOW
Conclusion
There are always going to be risks when investing in a new market – especially emerging ones, as demonstrated by China, Brazil, Russia and India.
Political changes could threaten your investment while wild currency fluctuations could mean huge gains or losses.
But by jumping on the bandwagon now you could reap the rewards further down the line, providing everything goes according to plan. After all, fortune favours the brave – and there is no place that is more applicable than the world of business.Just remember, wherever you decide to invest, you need to communicate with your customers in their native language in order to achieve the best results.
