Target Audience Research

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Target audience research: 1) Fifty shades of grey is rated 15 at the cinema. It is coming out on Valentine’s Day which will obviously attract most couples as it is about a man and a women who meet on a job interview and fall madly in love. But later on finding out that Mr Grey is into much more than just love. Would be inappropriate for years under the age of 15 as it is explicit. Ages range between 15 and 50 as there has been a series of books which have a massive fan base. 2) The theory of everything is rated 15. It is about Stephen Hawkins and the events in his life. He meets a lovely girl before having the illness. You experience the thoughts and feelings of both characters. The target audience would be for anyone with interest in his life. This could also range from anywhere from 15 years and 50. 3) The Wedding Ringer is rated 15. It is about a man who hires his best man two weeks before his wedding and experiences all kinds of disastrous events. Romantic comedy with lots of famous actors such as Kevin Hart and Josh Gad. Which will give the film a lot of celebrity endorsement. Target audience will be anyone from the age of 15 and above. 4) Inherent vice is a romantic film with a twist. If you don’t like the complete soppy film this is perfect. With gun fights and a lot of action it creates a very good film. The target audience for this film is for men and women and it appeals to both genres. The film includes actors such as Owen Wilson, Josh Brolin. Audiences are broken down by: 1. Age 2. Gender 3. By Demographics Most Romantic films are targeted at females and are usually rated 12 or 15 meaning that the target audience age generally ranges from 12 -24. As part of our research into the target audience of romantic films we gave our questionnaires to people who we considered to be part of the target audience (young females) and also some who are not in the target audience to see why those in the target audience enjoy romantic films and why those who are not do not enjoy these films. Romantic films are generally watched by groups of teenage girls or couples. The genre is popular with couples because it creates a nice atmosphere for the couple to enjoy each other’s

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Research for main task by Katy Ewins

Transcript of Target Audience Research

  • Target audience research:

    1) Fifty shades of grey is rated 15

    at the cinema. It is coming out on

    Valentines Day which will obviously attract

    most couples as it is about a man and a

    women who meet on a job interview and

    fall madly in love. But later on finding out

    that Mr Grey is into much more than just

    love. Would be inappropriate for years

    under the age of 15 as it is explicit. Ages

    range between 15 and 50 as there has

    been a series of books which have a

    massive fan base.

    2) The theory of everything is rated

    15. It is about Stephen Hawkins and the

    events in his life. He meets a lovely girl

    before having the illness. You experience

    the thoughts and feelings of both

    characters. The target audience would be

    for anyone with interest in his life. This

    could also range from anywhere from 15 years and 50.

    3) The Wedding Ringer is rated 15. It is about a man who hires his best man two weeks

    before his wedding and experiences all kinds of disastrous events. Romantic comedy with

    lots of famous actors such as Kevin Hart and Josh Gad. Which will give the film a lot of

    celebrity endorsement. Target audience will be anyone from the age of 15 and above.

    4) Inherent vice is a romantic film with a twist. If you dont like the complete soppy film this

    is perfect. With gun fights and a lot of action it creates a very good film. The target audience

    for this film is for men and women and it appeals to both genres. The film includes actors

    such as Owen Wilson, Josh Brolin.

    Audiences are broken down by:

    1. Age

    2. Gender

    3. By Demographics

    Most Romantic films are targeted at females and are usually rated 12 or 15 meaning that the target

    audience age generally ranges from 12 -24. As part of our research into the target audience of

    romantic films we gave our questionnaires to people who we considered to be part of the target

    audience (young females) and also some who are not in the target audience to see why those in the

    target audience enjoy romantic films and why those who are not do not enjoy these films.

    Romantic films are generally watched by groups of teenage girls or couples. The genre

    is popular with couples because it creates a nice atmosphere for the couple to enjoy each others

  • company and to relate to what they see on screen.

    Romantic films can be defined where a plot is revolved around the love of two protagonists. The

    theme usually has a theme that explores an issue with love. E.g. Love at first sight, a love triangle, a

    forbidden love and sacrificial love. They can vary massively as the ending could be happy or

    devastating. They aim to promote strong feelings in the audience.

    Romantic sub-genres:

    Romantic drama - Explores the complex side of love. Usually involving something that is preventing it

    from happening. Most Romantic Dramas end in the people never speaking again because of how big

    the obstacle was. The last songs trailer has an up beat

    Romantic comedy- Catch the viewers heart with love and humour. Usually light hearted and the

    protagonists in a humorous situation. Ends in a happy ending.