RESEARCH INTO TARGET

AUDIENCE Atonement

Dear John

FILMSAtonement 2007 Dear John

PRIMARY RESEARCH - ATONEMENT Empire - An adaptation at least as good as the novel - complex,

delicate and devastating. Gorgeous cinematography, a lilting score and near-faultless performances, under Wright’s assured direction, make this the first contender for next year’s Best Picture Oscar.

Time out London - A noble, well-made, superbly performed and photographed (by Seamus McGarvey) semi-failure then, but still one that shows Wright to be one of the more imaginative filmmakers of his generation, capable of winning over large audiences with daring endeavours.

The Guardian - though it is probably in the long, languid wordless summery scenes at the beginning that the film works best. It's a film which aims at big ideas, and it treats us like grownups.

PRIMARY RESEARCH – DEAR JOHN

Empire - A touching melodrama illuminated by a solid turn from Tatum.

Time Out London - Enter 9/11, rudely upsetting the course of true love. He re-enlists for another tour, she waits. War, death, illness, this film has its fair share of all three.Even the Dear John letter of the title is written in an act of heroic self-sacrifice. A sucker for a cheap sob, it left me cold.

The Guardian - This may be the first big weepie from the war on terror – but that's its only claim to fame

PRIMARY RESEARCH – TEXTUAL ANALYSIS

Both Atonement and Dear john are set in the war time, which matches our idea for our film opening.

Both films would give you a sense of longing which is the kind of emotion that we want to portray.

The target audience for this, i would say would be 16+ as it is a teen film but an older audience may be able to relate.

POSTERS AND ADVERTISING

Atonement

POSTERS AND ADVERTISING

Dear John

ATONEMENT Top 5 credits Joe Wright Director Writers Christopher Hampton Screenplay (adaptation ) Iam McEwan Source Material (from novel: "Atonement")

Producers Liza Chasin Executive Producer Debra Hayward Executive producer

Top 5 Cast James McAvoy Robbie Turner Keira Knightley Cecilia Tallis Saoirse Ronan Briony Tallis, aged 13 Brenda Blethyn Grace Turner Vanessa Redgrave Older Briony

DEAR JOHN Top 5 credits Lasse Hallstrom Director Writers - Jamie Linden Screenplay (adaptation) Nicholas Sparks Source Material (from novel: "Dear

John") Producers - Tucker Tooley Executive Producer Jeremiah Samuels Executive Producer

Top 5 Cast Channing Tatum John Tyree Amanda Seyfried Savannah Lynn Curtis Richard Jenkins Mr Tyree Henry Thomas Tim Wheddon D.J. Cotrona Noodles

DEAR JOHN

ATONEMENT

Amount of money made worldwide $111,362,410

Amount of money made worldwide $129,425,746

FILM DISTRIBUTERS

Atonement Dear John

CONCLUSION - ATONEMENT Genre – Drama/Romance More women may prefer it as it is a

romantic film, however men may like it as it is based during the war.

Atonement made more money overall as it targets a wider audience.

My primary research shows that more people would watch this film as it targets both men and women

The majority of the reviews are positive and rates the film quite highly.

CONCLUSION – DEAR JOHN Genre – Drama/Romance More women will tend to prefer this film

as it is more like a ‘chick – flick’ More people went to see Dear John in

the first weekend it was out and therefore made more money through that.

It was shown worldwide, so the film would have a lot of recognition

Less reviewers were as positive about this film. There were both positive and negative comments made.

TO CONCLUDE... Our film should be targeted at females

aged 16+ It should contain romance and have

emotional aspects to it It should be historical as this could

widen our target audience