Target audience questionnaire analysis

From this pie graph it is obvious that most of the people that answered my questionnaire were females. However some males also took part which meant that I have obtained information on what the different genders like from teaser trailers and also their movie going habits.

What gender are you?

This graph highlights that the age range that will be most interested in my teaser trailer is between sixteen and eighteen years old. This tells me that the movie my trailer is promoting will be able to have a fifteen classification or eighteen classification. This age group lets me do a wide range of things in my teaser trailer such as violence and horror.

What age are you?

After collecting these results, it is clear that my target audience is most interested in horror and action movies. This information will allow me to understand my target audience better and highlights what they expect from a movie trailer and what type of movies these prefer.

What genre of movie do you like?

Asking my target audience what attracts them most to a movie will indicate to me what characteristics of a teaser trailer I need to develop in my trailer. From collating my results it is obvious that the majority of my audience is drawn to the plot of the movie, highlighting that I should focus on the plot in the teaser trailer. Actors/actresses are also the most popular which indicates that I should cast recognisable people in my movie and focus on who stars in it.

What attracts you to a movie?

After collating my results it was obvious that most of my target audience are made aware of new releases through the television and internet. This indicates that teaser trailers are shown on the television and across social media that incites the viewer and urges them to see the movie. The second most popular choice was magazines/newspapers indicating that the movie posters are advertised in these which encourage people to go watch the new release.

Where do you hear about a new movie being released?

From my questionnaire I can see that the majority of my target audience watch movies from Netflix which is online. This indicates to me that I should post my teaser trailer online onto a movie site such as Netflix as it is the most popular with my target group.

Where do you normally watch movies?

My target audience has indicated to me that they usually attend the cinema annually or once every month. This is probably due to the rise in online streaming and apps that allow you to watch movies from home. I think people only go to the cinema when there is something specific they want to see and don’t go on routinely visits. The time I release my teaser trailer is crucial and it should be done when there is a popular movie out in the cinema so lots of people will see it. It is now my goal to capture these individuals and encourage them to see my movie in the cinema.

How often would you go to the cinema?

This pie chart indicates that the majority of my target audience enjoy watching teaser trailers. This could be because they are intriguing and excite the audience. However one person indicated that they did not like watching teaser trailers, this could be because they give too much of the movie away and only show the good parts. This is a challenge to me to not give too much of the movie plot away during my trailer. Also I want to get all of my target audience anticipating the release of my trailer.

Do you like watching teaser trailers?

This question highlighted to me the most important characteristics of a movie trailer based on the views of my target audience. After collating my results I discovered that my audience believe that the plot of my movie should shine through my teaser trailer. I should follow this advice as it will encourage others to see my movie. The next most popular answers were the actors/actresses. Throughout my teaser trailer I should introduce my audience to the different characters. This would intrigue them into watching my teaser trailer because they believe these are the most important aspects to get across

What do you think is the most important aspects to get across in a teaser trailer?