Audience research - Questionnaire
-
Upload
seanlillismedia -
Category
Education
-
view
71 -
download
0
description
Transcript of Audience research - Questionnaire
Audience Research-
QuestionnaireSean Lillis
Question 1The results on the
left tell us that
female was the
most common
gender to take out
Questionnaire. This
supports our other
target audience
research and
suggests that
women are more
likely to watch a
horror film.
Question 2This graph shows
the most common
age to take our
survey, which was
15-34. This
supports our other
target research
and tell us that
ages 15-24 should
be our primary
focus when
creating our trailer.
Question 3As shown on the
graph the majority
of our sample
prefer a male lead
to a female lead.
This disputes our
other evidence,
and suggests that a
male character
does need to be
implemented into
the trailer as a
single female
protagonist is not
what our audience
want.
Question 4• The results tell us
that our audience wants the protagonist to be close to their age. This suggest that the audience wants to be able to relate with our protagonist. This is supported by the Psychoanalytical account as the audience wants to live in the characters lives, fantasising over the power the character has.
Question 5• The graph
shows that the least favoured type of horror film, is torture horror. Based on this we have came to the conclusion that we are not to make a torture horror, instead make a psychological because of its low score.
Question 6As a group we
did not plan on
doing a cross
over with any
film so that our
project remained,
original.
Fortunately the
results form our
survey support
our disregard
of a crossover.
Question 7The results show a favour of spontaneous action, which tells us that we need to have jump scares and other examples of spontaneous action. However the close result tells us that we may need to use a mixture of the two, favouring spontaneous but allowing build up for some actin scenes.
Question 8
Question 8 Cont.• The last two graphs are
part of the same question, we asked those who preferred a sub genre to chose out of a select few that are paired with horror frequently.
• The results tell us that a cross over of genres is heavily favoured taking ¾ of the sample. The second graph shows us that the most popular type is mystery. This has told us that we need to give our audience a mystery. We will do this by using twists within the story to keep the audience guessing.
Question 9
Question 10• The results
show us that a house is one of the most favoured setting for a horror movie, this could be because it is a realistic setting. This tells us that realism is an integral part within a horror movie, and that we need to be able to make it relatable.
Question 11• Although we are
not including a
physical monster
in our trailer. The
results tell us that
the unknown is a
fearful area. This
can help us
because we can
use
‘unknowingness’
in our trailer to
create fear.
Question 12• The graph shows
us that dark
lighting, is the
most favoured.
We believe this is
because of the
fear of the dark
that many
people have,
and the dark
lighting adds to
the effect of a
horror movie.
Question 13• The majority of
our sample would like a complicated plot. As said before in Question 8, our audience wants a plot that they have to piece together and solve. This tells us that in our trailer we need to reflect the complexity of our plot.
Question 14• Jump scares are very
common in horror films and can be found in many trailers. This is because it shocks the audience and makes them remember the film being advertised, days after they watched the trailer.
• Our target audience research has suggested that a jump scare would be good for out trailer, because of this we have decided to add one or two in our trailer.
Question 15
Question 16
Question 17The results in this graph
tell us that the two most
popular feeling when
watching trailer are: On
edge and uneasy.
Although the two sound
similar they mean
different things. On
edge, suggest that we
need to make the
audience second guess
what is going to happen
and become hooked on
our trailer.
Uneasy suggest that we
need to make the
audience weary, and
have negative feelings
toward the situation in
the trailer.
Question 18• The results show
us that 2/3 of our sample prefer music in the trailer, and view it as an important aspect in a horror movie. This tells us that we need to find a piece of music that relates closely to our plot and the feeling we want to project.
Question 19• What things would your favourite horror film include?
• Psycho killer
• Accident
• Sweetheart lovers
• Corpses
• Blood
• Gore
• Crime
• Mystery
• Murder
• Physiological twists
• Not a stupid protagonist
• Dark stuff
The wide range of results makes it difficult to draw a conclusion, however during ourplanning we considered all of these suggestions and tried to include as many as wecould without spoiling the original idea of the film.
Question 20• The results tell
us that gory make up is preferred. This has helped us immensely with a scene within our trailer. As the make up of a character was the key focal point of that scene. The results mean that we need to make this characters face gory, instead of realistic.