Target audience

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Target Audience By Rahim Rahat

Transcript of Target audience

Page 1: Target audience

Target Audience

By Rahim Rahat

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Profile• Age: between late teens (18+) to around 35-ish. The film is very

complex and may not peak the interest of the mainstream audience due to its complexity. However it isn’t arthouse enough to appeal to an elderly audience.

• Gender: Predominantly male. The majority of the characters are male and will therefore appeal to a male audience.

• Social Class: Middle-Class. It is still quite a specialist film, much in the style of The Third Man. Therefore, a middle-class audience will be intrigued by it as they have the education to understand it.

• Ethnicity/ Nationality: (White) British. The characters and settings are all British and therefore may not have the same appeal abroad.

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Media Interests

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The Bridge• This is the obvious choice in terms of

media interests of my audience as it is very similar in style to my film. What appears to be the body of a female Swedish politician is discovered in the middle of the Øresund Bridge, which connects Copenhagen with Malmö. The body, cut in half at the waist, has been placed precisely on the border between the countries, thus falling under the jurisdiction of both the Danish and Swedish police agencies. After further examination, what appears to be one body is two halves of two separate corpses, the lower half belonging to a Danish prostitute. Two detectives, Saga Norén, from Sweden, and Martin Rohde, from Denmark, lead the investigation to catch the murderer.

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House Of Cards

• U.S. Rep. Francis Underwood of South Carolina starts out as a ruthless politician seeking revenge in this Netflix original production. Promised the post of Secretary of State in exchange for his support, his efforts help to ensure the election of Garrett Walker to the presidency. But Walker changes his mind before the inauguration, telling Underwood he's too valuable in Congress. Outwardly, Underwood accepts his marching orders, but secretly he and his wife, an environmental activist, make a pact to destroy Walker and his allies. Based on the U.K. miniseries of the same name, the U.S. version offers a look behind the scenes at the greed and corruption in American politics.  This is very reminiscent of a potential predicament that characters in my film are in. It is complex and appealing whilst also fitting my audience profile nearly perfectly.

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True Detective • Over a seventeen-year period, Louisiana State Police homicide detectives Rustin "Rust" Cohle and Martin "Marty" Hart must recount the investigation into the murder of prostitute Dora Lange and the histories of several other unsolved crimes, the perpetrator of which remains at large. During this time, Hart's personal problems threaten his marriage to Maggie, and Cohle struggles to cope with his troubled past. The season explores masculinity and religion, and the influences of horror and cosmic literature on the season's main narrative has been the subject of analysis. This is once again very reminiscent of a potential predicament. The opening of my thriller indicates flashbacks which could presents the idea that this is a very long term investigation.