Evaluationtarget audience

Representatives of my audience

Demographics

Age: 16-25

Class; ABC1

Gender: predominantly Female

Representatives of my audience Psychographics

Music: variety-popular, indie, rock, r&b, electronic.

Films: variety of genres- blockbusters, indie films, short films.

Shopping: Topshop, Zara, urban outfitters, pull&bear, acne, cheap Monday. Urban decay.

Other hobbies: social media, fitness, travelling.

Typical target audience memberProfile • Age- 19• Job- Part time at photo studio • Student- University of the arts, London • Main interests- photography, music, fashion • Favourite shop- Urban outfitters, Cheap Monday & Depop• Favourite TV show and film- Skins, The breakfast club &

Submarine • Favourite music- Alt J, Wolf Alice & James Blake

Why my target audience will buy SYMBOLMy target audience will want to buy my magazine because I have created it considering all their main hobbies and interests. I have ensured the house style is modern and simple by designing the main conventions in a unique and alternative way, such as the colour scheme and use of fonts. I have kept the main focus on music (most of which the artists are either an indie or popular genre- linking to my survey); however, I incorporated elements of fashion and film into the content so that the audience will have a range of different topics to explore.

The majority of my audience will be either Aspirers or Explorers; therefore, I have included content that will appeal to both of these- explorers are more likely to gravitate towards the new and up and coming music as they seek out new discoveries; whereas, aspirers will be attracted to the celebrity interviews and more mainstream music as they want to fit in and look to people with status.

Audience as a product My target audience are a viable audience for a magazine to target because they are interested in all things new in the music, fashion and film industry; therefore, social media is important throughout my magazine an advertising that to my audience is very important- because of this social media outlets and new digital companies would want to be advertised in my magazine.