Tara Dsolution Profile 200110

CompanyProfile

Permitted Customer-Centered Personal Social Distributed Relevant Innovative

More EffectiveLess Expensive More Trusted Higher ROI

Marketing 2.0

And anyone can be advertiser

In here

What TARAD Solution Provides• E-Research & Analysis• E-Marketing Strategy and Conceptualize• Online Brand & Community Building• E-Project Management • Media Planning • Web & Solutions Development• Coaching & Workshops

Our Customers

What TARAD Solution Provides• Consult the project related to

Web Development & Technology• Web Site Development, Implementation• Mobile & Wireless Technology• New Internet Technology Implementation• Increase Web Site Speed Performance• Vendor Evaluate & Selection

Marketing & Strategy• E-Marketing & E-Business • E-Commerce & Online Payment• E-Strategy & Planning• Media Planning & Media Production• Online Advertising (Media & Technology)• Community Building and Increase Site Traffic• Connection Relation and Networking• Project Management• Project Evaluate

* Depend on requirement and selection

Scope of Work• Project Study & Research • Create E-Marketing Plan & Strategy• Consulting with Web Development Skill & Knowledge• Monitoring content and traffic• Research information on visitors behavior.• Advising on the overall online surfer behavior.• Keep up to date on traffic building methods• Meeting with team (schedule) to contribute information.

1 2 3 4

Total Consulting Process

Project Finish

• Get Requirement and figure project scope

• Create Project Mile Stone & Road Map

• Project Research & Study - Competitor Analysis - SWOT Analysis - Feature & Function Study - Customer Behavior & Needs

• Draft RFP

• Vendor Selection

• Technology Selection

• Hardware & Software Analysis

• Development Methodology

• Strategy & Planning

• Marketing Plan & Activity

• Media Planning

• Community Building

• Partner & Networking

• Project Monitoring

• Traffic Monitoring & Analysis

• Evaluate & Measurement

Project Kick Off

> Project Development

> Project Launch..!!!

> Project Maintain

* Consulting process depend on customer and project scope

Advertising ProcessVisitor Online Advertising Online Activity Visitor Database

Analytic Data

Marketing and Marketing and Customer InformationCustomer Information

Online Marketing Service

• เพิ่��มยอดขาย (Sale & Inquiry)

• เพิ่��มคนเข�าเว็�บ (Traffic)

• สร้�างการ้ร้�บร้� � (Awareness)

• ร้�กษาคว็ามส�มพิ่�นธ์� (CRM & Retain)

SALE & Leads (ยอดขาย-เป้�าหมาย)

• Increase sale• Create inquiry• Get lead and prospect

-E-Commerce : Online Booking new Phone

- Payment System (TARADpay)

- Community

- Gilter: to Social Network

Target : 20 Units

Media & Strategy

- Media Plan to Target Customer Site- Tie-in TV

Click Here…

www.Omnia.in.th

Omnia forumResult

- 92 Phone Booking (3,000 baht each)- Get 272,000 baht within 2 week

เว็�บไซต์�ประมู ลสิ�นค้�า

11

22

Detail: http://shop.nokair.com

- E-Commerce Shopping Mall

- Payment Gateway

ร้ะบบชำ าร้ะเง�นออนไลน�

Nok Air Shop

Payment GatewayDetail:

- ร้ะบบชำ าร้ะเง�นออนไลน�

Awareness(การ้ร้�บร้� �)

• Increase awareness• Create Brand

TARAD App on Facebook

Raid MarketingDetail:

- Posting in web board

- Social Network (Hi5,Multiply,Blog,Msn)

Detail:

- Posting in web board

- Social Network (Hi5,Multiply,Blog,Msn)

Email (Campaign)

Traffic(เพิ่��มจำ านว็นคน)

• Increase sale• Create inquiry• Get lead and prospect

FEDERBRAU Code Link to your Friend

• Sending 10,000 Email• New Member 426• Old Member 245• All Member participate 671• All point of member 7,159

FEDERBRAU Code Link to your Friend

Federbrau Code link

PR FEDERBRAU Code Link from Member

http://www.pantip.com/cafe/food/topic/D7600862/D7600862.html

http://mrjack.i-greenspace.com/profiles/Default/displayProfile.php?friendID=9960


http://www.fwdder.com/topic/116336


http://www.liverpoolthailand.com/forum/index.php?s=228d25fdcbb8e6b562ef21ccda785988&showtopic=14738


Campaign Launch 6-11/3/09

75%25%

49%51%

SeasonIII @BLU-O

Campaign OnlineDetail:

- Advertising and

Campaign Online

- Create Landing Page

Detail:

- Advertising and

Campaign Online

- Create Landing Page

Web & Application

Development(พิ่�ฒนาร้ะบบ)

Web Applicationwww.khomesmilesclub.com

Detail:

- Development Website

Kbank Corporate PortalScope of Project- Design & Develop Application- System Implementation- Project Consulting- Customer Behavior Analysis- Strategy & Planning

E-Card Solution

Job application

www.JobJob.co.thBy Bangkok Post, Post Today

Job application

ระบบ CMS (Content Management System)

Back Office : Content Management System

Big Solution for Corporate

• Central Group

www.B2S.co.th

www.officedepot.co.th

www.powerbuy.co.th

Web Design(ออกแบบเว็�บไซต์�)

Web Design

Detail:

- Development website

PB PartnerDetail:


Detail:


Tracking (ต์�ดต์ามูผล)

Example (ต์�ว็อย่�าง)

Landing Page

Ads Report

Adwords Report

Leads & Result

Campaignexample

Campaign Valentine’s

• http://federbrau.com/valentine_day/main.htm

Live Broadcast

http://www.federbrau.com/valentine_day/live.html

E-newsletter Template

Link to Valentine event page

Application : Upload Picture

http://www.federbrau.com/valentine_day/feder/uploads.php

Upload Picture Page

Submit Page

Summary Campaign Total

• Submit participate picture = 125 pics• Within 3 days (Include long weekend)

Evaluate and Tracking Total sent 4,000 e-mailOpen rate 1,903 (47%)Click Through 17.3%

Traffic Source Overview : Federbrau.com 6-15 Feb,09

• Direct Traffic (47.95%) >> Federbrau.com• Referring Site (49.49%) >> E-mail • Search Engine (2.56%) >> Google.com

37%63%

49%51%

• Sending 10,000 Email• Open Rate 4,399 (43%)• Click 1,664 (37%)• More than 1,300 participation

Time : 7 daysParticipation : 671 person

E-mail and Viral Marketing

• Sending 19,000 Email• Open Rate 22,049 • Click 1,261

E-mail and Viral Marketing :24-27/7/08

Google Analytic : Traffic source

LH on Social mediaConnect> more Conversation to> Community

Event on Facebook

มาตร้การ้ภาษ'Raid Marketing

Post+Ans=253

Twitter Stats : @LHHome

Evaluate & ReportEvaluate & Report

Total Process

CampaignCampaign

LaunchLaunch

Monitor & OptimizeMonitor & Optimize

Get Leads & TransactionGet Leads & Transaction

Close Sale & Follow Up(Tele-sale, Online)

Close Sale & Follow Up(Tele-sale, Online)

Why TARAD • 10 Years Experience in Online Market• Advance Online & Digital Technology• Dedicate and Expertise Teamwork• We Proven ROI and Keep Optimize Result• Trustable from BIG-Brand Companies

“Your Success is

Our Success”

Package and Pricing

Package Social Network Maintenance • Create Social Network page

- Facebook, Twitter, Flickr, etc.- Free of Charge

• Campaign Maintenance- Manage Facebook and friends- Send twitter message and manage followers- Implement other online marketing tools e.g. email and raid

marketing- Recruit members into social network- Tracking and report

Package Online Campaign• Online Campaign

- Depend on Campaign detail- Average 80,000 – 200,000 baht/ campaign

• Campaign include- Campaign initiation & implementation- Web development & Design- Project management- Campaign web hosting

** Not include online media

Package Social Network Maintenance • Silver Package 30,000 baht/month

• Activity 1 activity/month

• Facebook 1 message/dayIntegrate Twitter with Facebook l Update content, picture, VDO l Add friends on Fan page, Create quiz or activity*KPI of number of friends

• Twitter 2-3 messages/daySend information to twitter l Content related with product, activity, promotion

Package Social Network Maintenance • Gold Package 40,000 baht/month

• Activity 1 activity/month

• Facebook 1 message/dayIntegrate Twitter with Facebook l Update content, picture, VDO l Add friends on Fan page, Create quiz or activity *KPI of number of friends


• Flickr 5 album/monthUpdate photo l Add photo description l Add friends

• Raid Marketing 50 posts/monthPosting information and message to website target l monitoring

• Viral Marketing 1 email/monthCreate concept and sent email (to 4,000 recipients) l monitoring

Package Social Network Maintenance • Platinum Package 55,000 baht/month

• Activity 2 activity/month• Facebook 2 message/day

Integrate Twitter with Facebook l Update content, picture, VDO l Add friends on Fan page, Create quiz or activity *KPI of number of friends


• Flickr UnlimitedUpdate photo l Add photo description l Add friends

• Raid Marketing 100 posts/monthPosting information and message to website target l monitoring

• Viral Marketing 2-3 emails/monthCreate concept and sent email (to 10,000 recipients) l monitoring

Other Online Marketing Services• Email

- Email (Own database) 1 baht/email- Email (TARAD database) 2 baht/email *Discount available depend on number of emails

• Raid Marketing- Seeding 15,000 baht/50 posts/month

20,000 baht/100 posts/month

• Viral Marketing- Create idea & send email 15,000 baht/1

viral(to 4,000 emails)

“Thank you”

Tara Dsolution Profile 200110

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