Tapit Cannes 2012 Presentation - Creating Magical Experieneces on Mobile Using NFC
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Creating magical experiences on mobile using NFC Jamie Conyngham, CEO + Co-founder Andrew Davis, Director + Co-founder
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Full version of the 2012 Tapit presentation at the Cannes Festival of Creativity presented by Andrew Davis & Jamie Conyngham.For more Tapit feel free to visit us at http://www.tapit.com.au or follow us @tapitnfcAny questions can be emailed to [email protected]
Transcript of Tapit Cannes 2012 Presentation - Creating Magical Experieneces on Mobile Using NFC
Creating magical experiences on mobile using NFCJamie Conyngham, CEO + Co-founder Andrew Davis, Director + Co-founder
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Image from Paul
Source: Gartner, 2012
650 million{+118%}
Source: IDC, 2012
4,600,000,000
Source: Forrester, 2012
93%7%
16,500,000 4,000,000 7,500,000
1,500,000 11,000,000 13,500,000
Source: Google, 2-012
Source: Frost & Sullivan, 2011
The effort test
250 bars / restaurants case study
New tourism experiences
There’s got to
be more to
mobile than
banners.
..... a simple magical experience
