Tap Into the Social Content Stream; Part 1 [Webinar]
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Transcript of Tap Into the Social Content Stream; Part 1 [Webinar]
KEY INGREDIENTS TO AN EFFECTIVE SOCIAL CONTENT STRATEGY
#socialcontentstream @jenswartley
Content is Coming in a Constant Stream
#socialcontentstream
The Age of Constant
Connection 80% Look at phone within 15 minutes of waking up
Check In
110x/day
Source: IDC Research Study
We’ve All Been Influenced by Content
Paying Attention to the People We Trust
I know Joanna’s a mom like me and I love seeing what she’s up to
with her son…
I trust Gina’s recipes will be low calorie and easy to
make…
But Joe’s my go-to guy for anything gadget related.
THE STRATEGY Setting the Stage for Success
#socialcontentstream
Start with a Clear Direction
Audience
Who are you trying to reach? What are they
interested in?
Goals & KPIs
Reach audience, build depth, strengthen
relationship.
What’s Next?
How can you extend the content or relationships?
#socialcontentstream
Know Your Audience
#socialcontentstream
One Phone #Reinvented Through Many Lenses
Map Your Strategy to Your Goals
Awareness Consideration/Preference Purchase Loyalty
High-reach distribution Personal experience Click-through performance Advocate content / Rewards
#socialcontentstream
THE CONNECTION How to Find the Right Content Creators
#socialcontentstream
Content Creators Come in All Shapes and Sizes
Quality Content Creators
Advocates
Employees
Celebrity Status
Buzz Builders
Where To Start
#socialcontentstream
The Process Creating the List
Create an Initial List
Category/Topics Blogger demographics
Reach Platforms
Content type Rate
Refine your selection
Right fit/Voice Design and layout
Post frequency Keywords
Past brand experience Performance
#socialcontentstream
Using Performance Data to Optimize Your Selection
Who’s standing out as an ambassador
Create a relationship with them
#socialcontentstream
Remember They’re An Extension of Your Team
QUESTIONS?
#socialcontentstream
Go to TapInfluence.com to see if we’ll be coming to a city near you for the Tap Into the Social Content Stream Workshop Series
@jenswartley