TALLY WEiJL

COMPANY PROFILE 01 TALLY WEiJL 02 Our Company 03 Our History 04 Our world is growing 05 Objectives 06 What makes us successful 07 Philosophy

08 Our Claim

09 Our Customers

10 Our Lifestyle

11 Our Stores 12 Our Promotion

01 TALLYWEiJL Behind TALLY WEiJL stands Tally Weijl TALLY WEiJL Trading SA is an internationally operating company. It was founded by Tally Elfassi-Weijl and Beat Grüring in 1984. TALLY WEiJL is an international Fashion brand with a Design studio in Paris and the service and support center in Basel. The company is family-owned (Elfassi-Weijl/Grüring) and it is represented in 31 countries with approximately 774 Stores

worldwide. Our customers are confident, feminine, trend-conscious women that desire figure- conscious styling. They love to turn heads, flirt and always want to be the centre of attention.

02 OURCOMPANY

• Merchandise

Management • Finance • IT/Cash System • Marketing/Visual

TALLY WEiJL

Service u. Support Center Basel, Switzerland

Design Center Paris, France

Worldwide Production E.g.. Fes, Marokko

Distributionscenter Lörrach, Germany

Milan, Italy Zofingen, Switzerland

• Design • Range-Design • Sourcing

• Production

• Logistics • Distribution

Stores

• Service and Sale

04 OURWORLD IS GROWING Our largest market in terms of sales is Europe. An example of a developing market for TALLY WEiJL would be the Middle East with many young women from the Middle East buying into the TALLY WEiJL brand. We currently have 774 Stores in 31 countries. (Update February 2013)

Austria / Belarus / Bosnia – Herzegovina / Bulgaria / Croatia / Cyprus / France / Estonia / Germany / Greece / Hungary / Ireland / Italy / Kosovo / Lebanon / Lithuania / Luxembourg / Macedonia / Malta / Montenegro / Netherlands / Poland / Portugal / Singapore / Slovenia / Slovakia / Switzerland / Czech Republic / Turkey / Ukraine

04 OURWORLD IS GROWING Country Partner TW

Austria 68

Belarus 2

Bosnia-Herzegovina 2

Bulgaria 7

Croatia 11

Cyprus 7

Estonia 2

France 13

Germany 47 151

Greece 39

Hungary 20

Ireland 1

Italy 100 37

Kosovo 2

Lebanon 5

Lithuania 6

Luxembourg 1

Country Partner TW

Macedonia 1

Malta 3

Montenegro 1

Netherlands 8

Poland 2 51

Portugal 13

Serbia 6

Singapore 3

Slovenia 11

Slovakia 9

Switzerland 23 71

Czech Republic 24

Turkey 2 6

Ukraine 19

We are a very ambitious, goal-oriented company and we always have our targets in mind:

to make women's lives sexier. to increase market share in the individual markets. to enter new markets. to expand and promote our brand image. to become a successful global brand.

05 OBJECTIVES

Our collections are created by constantly analysing the market and reacting quickly to trends. We are customer focused and react quickly to consumer needs. We focus on clear visual arrangements in terms of POS and visual merchandising. All our stores are located in strategic locations with the highest footfall. The retail turnover per square meter for our stores highly exceeds the retail average. Our stock turnover is 8 to 15 times per annum.

06 WHATMAKES US SUCCESSFUL

The young and self-confident woman wants to have a good time and enjoy life. She loves to turn heads, flirt and to be the centre of everyone's attention. With our very feminine collections TALLY WEiJL gives her customers everything they want. TALLY WEiJL – it‘s fun to be sexy!

07 PHILOSOPHY

Our Claim „totally sexy„ can be felt in every part of the company, from the creative to the sales department. It’s more than just two words. It’s an attitude, a way of life.

08 OURCLAIM

09 OURCUSTOMERS

Main Target Group:

• Women who are self-confident, love to

dress in a sexy and figure-conscious way and like to flirt – they simply love to have a good time .

• The Target Group defines itself by lifestyle rather than age.

10 OURLIFESTYLE

Our collections are totally sexy, irresistible and very seductive. Our design team and trend scouts are always catching the latest trends around the globe in the fashion capitals of the world like New York, London, Berlin, Tokyo or Paris. Flexibility and fast turnaround is what we strive for on a daily basis. As fast as the trends change we change, too. We send new merchandise to the stores, every day! We produce a complete range of accessories and shoes which complement our totally sexy outfits.

10 OURLIFESTYLE

11 OURSTORES

• Our sales staff are highly motivated and represent our image every day by their friendliness.

• Customer orientation is our top priority.

• A team of highly qualified visual merchandisers

directly support the point of sale.

• Music creates the ambience. The well known Paris DJ and producer Hovannes K. exclusively provides our stores with the latest international tracks.

• .

11 OURSTORES

• Our stores represent the brand TALLY WEiJL. We reach our objectives by being very demanding.

• TALLY WEiJL products are available in TALLY WEiJL Stores,

Partnerstores, Shop in Shops as well as concessions .

• An innovative shop design is the perfect base for successful visual

merchandising. We create a sexy world with decorative elements.

11 OURSTORES Heart of the store – the TALLY WEiJL Cashdesk System • Constant transmission of turnovers (every 15 min.) • Direct interface with our Merchandise Planning and Control System • Automatical reassortment • Daily Update of Prices • Receiving Informative Mails (Focus on Merchandise etc.) • Transfer and Retour of Merchandise via Cash System • Multi-User • Multi-Lingual • Training-mode • Labelling of Merchandise • Order of POS Material • Availability of up-to-date statistics • transmission of stocktake results • direct integration of gift cards

11 Basel, Marktplatz

opening date: 19.08.09 753 sqm

11 Köln, Schildergasse opening date: 19.03.09 475 sqm

11 Paris, Boulevard Haussmann


11 Lyon, la Part-Dieu opening date: 03.05.10 404 sqm

11 Roma, Via del Corso


11 Milano, Corso Buenos Aires opening date: 01.03.08 235 sqm

Prossima apertura in Luglio 2010 Milano Via Torino

11 Torino, Piazza Castello opening date: 19.03.09 188 sqm

11 Berlin, Postdamer Platz Arkaden opening date: 02.04.09 341 sqm

11 Stuttgart, Königstrasse 56 opening date: 17.09.09 553 sqm

11 Athens, The Mall opening date: 11.03.10 211 sqm

11 München, Neuhauserstrasse


11 Prague, Palladium


12 OURPROMOTION

Facebook Web

TALLY WEiJL Online

12 OURPROMOTION

YouTube Twitter

12 OURPROMOTION

Blog

12 OURPROMOTION

Image campaign (Germany and Switzerland) • With an image campaign every spring and every fall we constantly communicate our message. This

makes us stand out from our competitors. • For a high coverage, we place ads in women's magazines with high affinity to the target group.

• Additional communication instrument is outdoor advertisement such as posters, mega posters and

traffic boards.

• We strategically place our mega posters In the biggest cities, like Berlin, Zurich and Geneva. • The geographic coverage is focused on the strongest cities by turnover. Every year more cities will be

added.

12 OURPROMOTION Spring Campaign 2013

12 OURPROMOTION Early Spring Collection 2013

12 OURPROMOTION X-Mas Campaign Campaign 2012

Winter Collection 2012

12 OURPROMOTION

Fall Campaign 2012

12 OURPROMOTION

Summer Campaign 2012

12 OURPROMOTION

Early Summer Collection 2012

12 OURPROMOTION

12 OURPROMOTION Spring Collection 2012

12 OURPROMOTION Early Spring Collection 2012

12 OURPROMOTION X-Mas Campaign 2011

12 OURPROMOTION Fall Campaign 2011

12 OURPROMOTION

Fall Campaign 2011

12 OURPROMOTION Summer Campaign 2011

X-Mas Campaign 2010

12 OURPROMOTION

Fall Campaign 2010

12 OURPROMOTION

Spring Campaign 2010

12 OURPROMOTION Fall/Winter Campaign 2009/10

12 OURPROMOTION

Fall/Winter Campaign 2009/10


12 OURPROMOTION

Winter Campaign 2007

12 OURPROMOTION

Fall Campaign 2007

12 OURPROMOTION


12 OURPROMOTION

Fall/Winter Campaign 2006

12 OURPROMOTION

Spring/Summer Campaign 2006

12 OURPROMOTION

Fall Campaign 2005

12 OURPROMOTION

Fall Campaign 2004


12 OURPROMOTION

We are very active in the field of product PR. Many of our products are presented in various magazines which are interesting for our target group.

12 OURPROMOTION Public Relations

12 OURPROMOTION Public Relations

TALLY WEiJL

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