Will you answer? They’re calling you to New Orleans for five days of seminars, tastings, product launches, competitions, networking events and

so much more at the world’s premier professional cocktail event. By just being a part of this spirited gathering you’ll help your fellow cocktail

professionals around the world. Funds from Tales of the Cocktail® are invested back into the industry through scholarships, tuition

reimbursements, training programs and financial aid. So join us as the international spirits community answers the call, returning for another

spirited round of Tales of the Cocktail®.

Join us in New Orleans July 15-19 for the 13th Annual Tales of the Cocktail® where for five days the cocktail reigns supreme.

The Spirits Are CallingTales of the Cocktail® 2015

Your sponsorship dollars support the New Orleans Culinary and Cultural Preservation Society. The

New Orleans Culinary and Cultural Preservation Society (NOCCPS) is a non-profit organization

committed to preserving the unique cocktail culture in New Orleans and around the world through

education and outreach.

Every year the NOCCPS produces a number of events including Tales of the Cocktail®, Tales of the

Cocktail on Tour®, and Tales of the Toddy® with proceeds being invested back into the International

spirits community through scholarships, training programs and financial aid.

The New Orleans Culinary andCultural Preservation Society

Beginning in January 2015, the New Orleans Culinary and Cultural Preservation Society (NOCCPS) will reimburse past Cocktail Apprentices for

furthering their education. The Tuition Reimbursement Program encourages and supports Cocktail Apprentice alumni who enroll in college, university, technical school courses, or hospitality courses in order to obtain a degree or certificate of completion that has a grade. Currently, NOCCPS

offers former Cocktail Apprentices opportunities through the Medical Assistance Fund, B.A.R. Scholarships and the CAP Scholarship Program that

awards grants in various projects bartenders are interested in pursuing.

Latest Donations

Tales Team

Christina SudderthSales & Purchasing

Manager

Ann TuennermanFounder

Christine BondickMarketing & Merchandise

Assistant

Emily BrittonSponsorship &

Fulfillment Manager

Melissa YoungBusiness & Logistics

Manager

Alex SmithLogistics & Sales

Assistant

Michelle DunnickOperations & Marketing

Manager

Participants

From July 16-20, 2014, close to 18,000 cocktail professionals and enthusiasts from around the world descended on New Orleans forthe 12th

Annual Tales of the Cocktail®. For five days with 242 events, the cocktail reigned supreme.

Registration is your first stop on the five-day extravaganza that is Tales of the Cocktail®. Pick up your tickets and passes to the week’s events and let our Tales staff help you get headed in the right direction!

RegistrationHotel Monteleone/Royal Salons A & B

Tuesday through Saturday

The Market at TalesHotel Monteleone/Royal Salons A & B

Tuesday through Sunday

We bring the shops to you!Features an expansive and unique collection of cocktail-themed barware, apparel, bags and more!

Toast to Tales of the Cocktail®Hotel Monteleone/Front Steps

Wednesday

At this can’t miss, complimentary event we’ll share the ceremonial first toast and the first taste of this year’s official cocktail as we preview some of the week’s biggest events.

Sponsorship

The Tales team might coordinate all the week’s 200+ events, but it’s the sponsors and partners that make Tales of the Cocktail® a reality every

single year. It’s only with their support that we can bring all the educational Seminars, Tasting Rooms, networking events and more to

cocktail professionals from around the world. Sponsor a Tales of the Cocktail® 2015 event and showcase your brand on the industry’s biggest

global stage.

SponsorshipBenefits and Features

• Sponsor Credentials

• Access to all Tasting Rooms and use of standby line for all seminars

• Guaranteed seating in seminars sponsored by your brand

• Discounts• 20% discount on event tickets• Discounted hotel rates at partner hotels

• Brand Recognition• Brand logo prominently displayed at

TalesoftheCocktail.com on your specific event listing and sponsor page with direct links to your site

• Event schedule integrated into the 2015 Tales of the Cocktail app

• On-site signage• Event inclusion in the Official Tales of the Cocktail®

Program

• Attendee Outreach• Attendees will be able to “opt in” to receive outreach and

further communication directly from sponsor brands

• Media Outreach• Access to credentialed media list to use to promote your events

and schedule interviews

• Key events included in Tales of the Cocktail® press materials

• Social Networks• Official events documented and shared on Tales of the Cocktail®

social media outlets

• Event integration with Facebook, Instagram, etc.

• Newsletter inclusion based on a case by case basis

• Activation Support• Dedicated Tales Team Member assigned to your event upon

confirmation

• On-site staffing support

• Tales 365 Partnerships• Opportunity to partner for access to members

• Tax-Deductible Sponsorships• NOCCPS is a 501© 3, EIN 84-1701381, donations and

sponsorships are tax deductible to the fullest extent of the law

Presented by Octavia Books

The Tales of the Cocktail® Bookstore will be serving up some of the greatest pieces of cocktail literature and the people whowrote them. At the Bitter Market, you’ll be able to find the right bottle of bitters for any cocktail, even the ones that haven’t been invented yet.

The Shots of Inspiration Bookstore & Bitter MarketHotel Monteleone/Lobby

Wednesday through Sunday

Complimentary for Attendees with a Tasting Room Wristband.

Daily Bloody Mary, Coffee & Juice BarDaily in the Hotel Monteleone/Carousel Lounge

Health & WellnessDaily Sessions 8:30 to 10:00 AM

SeminarsHotel Monteleoneand Royal Sonesta

Wednesday through Saturday

There will be 80 Seminars in 2015.

SeminarsHotel Monteleone and Royal Sonesta

Wednesday through Saturday

Sponsored Seminars include brand and cocktail integration.Average Size: 140

Traditional SeminarsHotel Monteleone & Royal Sonesta

90 minutes Cocktail service executed by the Cocktail Apprentice Team

80-200 attendees

Exclusive Tasting Seminars Hotel Monteleone Bonnet Carre Room

90 minutesCocktail service executed by the Cocktail Apprentice Team

Limited to 20 attendees and can be led by a brand team

Technique Seminars Hotel Monteleone Iberville Room

90 minutesCocktail service executed by the Cocktail Apprentice Team

Limited to 50 attendees and is a true hands-on seminar led by an expert or brand team

Types of Seminars

Seminar submissions are being reviewed by the committee and acceptances will be sent in early February. We will pair any unsponsored seminars mid-February.

Please notify the Tales of the Cocktail® Team if you are interested in sponsoring a seminar.

Traditional SeminarsHotel Monteleone and Royal Sonesta

Wednesday through Saturday

Exclusive Tasting SeminarsHotel Monteleone / Bonnet Carre Room

Wednesday through Saturday

Technique SeminarsHotel Monteleone / Iberville Room

Wednesday through Saturday

Cocktail Apprentice Program

Cocktail Apprentice Program

All Seminar Cocktails are Executed by the “CAP” Team

The Tasting Rooms are a very popular feature of Tales of the Cocktail® that allows brands to bring their brand story and personality to life for our attendees.

Tasting RoomsHotel Monteleone and Royal Sonesta

Wednesday through Saturday

• Hotel Monteleone: 4 room options

• Royal Sonesta: 2 room options

• Hotel Monteleone Pool Tasting Room

• Cocktail Apprentice Breakfast or Lunch-NEW ROOM!

• The First Sip-NEW IN 2015!

• The Corner Bar-NEW IN 2015!

Tasting Room Options

Traditional Tasting RoomsHotel Monteleone and Royal Sonesta

Wednesday through Saturday

PoolHotel Monteleone

Tuesday through Friday

At this year’s Tales of the Cocktail®, your brand can have a seat at the table with 70 of the most influential bartenders from around the world as a daily sponsor of the Cocktail Apprentice meals. During the breakfast and lunch, you will have the exclusive opportunity to talk to apprentices about your brand and share your latest

products as they come and go throughout the meal. This is your chance to have exclusive face time with some of the industry’srising stars while helping to fuel some of the hardest working bartenders at Tales of the Cocktail® 2015.

CAP MealsHotel Monteleone/ Ursuline Room

Wednesday through Saturday4 Breakfast and 4 Lunch Sponsor Sessions Available

The First SipHotel Monteleone/Royal Salons A & B

Tuesday and Wednesday4 Sponsors Available

At Tales of the Cocktail® 2015, you will never forget your first. Your first drink, that is. When you check in at registration at this year’s festival, you will be greeted by our talented staff and a welcome tasting of a spirit brand making it’s Tales of the Cocktail® debut. The First Sip is poured neat

so you can savor every bit of flavor before heading out for the adventures that await you at the 13thAnnual Tales of the Cocktail®.

The Corner BarHotel Monteleone/Lobby

Wednesday through Saturday8Sponsors Available

Everyone has their go-to neighborhood bar. At Tales of the Cocktail® 2015, The Corner Bar is that place. Located in a corner of the Hotel Monteleone Lobby, this pop up will feature different brands twice a day as they serve up cocktails, coffee or

other refreshments. It’s a place where you can learn more about these brands and sample their products while catching up with old friends and making new ones before heading off to your next event. Stop by The Corner Bar during Tales of

Cocktail® and by the end of the week it may just be that place where everyone knows your name.

What is included with the Tasting Room Sponsorship Fee?

What IS included• 4 cases of Mountain Valley Spring

Water• Two Hotel Banquet Servers• Hotel Linens• Kold Draft Ice• Cocktail Napkins• Daily Signage• 5oz. Tasting Cups• Tables (choice of size and layout)• List of preferred vendors

What is NOT included• AV Equipment• Bartenders• Bar Tools• Spirits or Cocktail Ingredients• Décor, models, talent or musicians• Food• Plates, utensils, burners, glassware,

etc.• Photography• Transportation• Pool Tasting Room requires a lifeguard

Tales of the Cocktail® has a list of recommended vendors we work with locally who can provide an array of needs for your events. We support local!

New for 2015!

Tales of the Cocktail® is pleased to announce a new partnership with graduates of the Cocktail Apprentice

Program, now providing prep, juice, and batching support for both large and small events at Tales of the

Cocktail®. For more information and pricing please contact

Don Lee: don@cocktailkingdom.com

Tales of the Cocktail® 2015 Preferred Vendors

Please inquire about our 2015 list of Preferred Vendors. We have contacts that can fulfill your event planning needs locally. We encourage you to use our local vendors as it benefits the local economy and the environment.

The Economy• Spend $100 with a local business and $68 of that stays in our community.• Independent businesses obey the law and collect state sales tax, which is reinvested in communities and bolsters state budget deficits.

The Environment• Buying local means less packaging, less transportation, and a smaller carbon footprint.

In addition to all the seminars, tastings and special events, an important part Tales of the Cocktail® is experiencing the world famous cocktails and cuisine of New Orleans. During the week, look for the Tales

Dining and Drinking logo in the windows of bars and restaurants throughout the city for special Tales menus and events like our Spirited Dinners®, Tales Restaurant Week and Dynamic Duo bartending teams. It’s the best way to get a taste of the food and drinks that have made New Orleans a culinary destination.

Tales Dining & Drinking

Tales Dining & Drinking2014 Success Stories

In 2014, Tales of the Cocktail®

hosted 22 Spirited Dinners®

90% Sold Out

SoBou had their biggest

night yet

Erin Rose has a record week,

selling 180 gallons of Frozen Irish

Coffee

Tivoli and Lee had its highest grossing

day with the Spirited Dinner®

The Carousel Bar sold more Fernet

Branca the week of Tales than they do

in one year

Tujague’s sold more Grasshoppers the week of Tales than

any other week of the year

The Breakfast Club is a new event that invites you to share breakfast with a leader of the industry as you discuss cocktail ideas, insights and techniques. Enjoy an elegant breakfast served by Criollo’s celebrated culinary team created specially for the event.

The Breakfast Club

Spirited Dinner® SeriesSpirited Dinners®

Over the years, Spirited Dinners® have become a Thursday night tradition at Tales of the Cocktail®. On Thursday July 16th, restaurants located throughout the city will welcome cocktail

lovers to enjoy a one-of-a-kind dinner pairings of cocktails and cuisine. Each restaurant will combine the talents of at least one of the world’s best mixologists with some of the city’s most

renowned chefs to create imaginative and innovative culinary pairings. Reservations for Spirited Dinners® must be made directly through the restaurant.

Local Restaurants Paired with Sponsored Spirits

Thursday 8:00 PM – 11:00 PM

Tales Restaurant WeekNew Orleans has legendary cuisine. That’s no secret. But with five days in this gastronomic city, figuring out where to eat can be a little overwhelming. Throughout the week you’ll be able to sample a special price-fixed tasting menu (with a recommended spirit cocktail, of course) at

some of the city’s most legendary and talked about restaurants. Stop in for lunch or dinner and you’re guaranteed the kind of meal that only New Orleans could produce.

Monday, July 13th through Monday, July 20th

Lunch 2 Courses + Tasting or Cocktail

Dinner3 Courses + Tasting or Cocktail

Open to the Public

Dynamic DuosWhen cocktails are your passion, tending bar hardly feels like work. That’s why a handful of the world’s most renowned bartenders will be picking up extra shifts at bars around New Orleans during Tales of the Cocktail® 2015. But they won’t be doing it alone. Local bartenders will be joining them behind the stick to form dynamic bartending teams. Stop by for a drink to see

these teams work their delicious magic as you drink in a bit of the local flavor.

Tuesday, July 14 – Sunday, July, 19, 2015

Guest bartenders paired with local bartenders with a featured sponsor cocktail

Shifts vary on time and date depending on host location

Open to the Public with cocktails for purchase

Special Events

2015 Happy Hour Series: Made in America & Daiquiri Time Out

Happy Hour SeriesHotel Monteleone

Thursday and Friday

Made in AmericaHotel Monteleone

Thursday, July 16

Tales of the Cocktail® is an international festival celebrating spirits from around the world. But at Made in America we’re keeping things close to home as we feature a special selection of craft distilleries and their liquors that are made

right here in the good old US of A. Join us for this special event to sample whiskeys, gins, rums, vodkas and other spirits that represent the best of

American craftsmanship as we salute the spirits that make our country so flavorful.

Daiquiri Time OutHotel Monteleone

Friday, July 17

With five days of events from morning till night, your Tales schedule can get a little busy. The Daiquiri Time Out was started just for times like these. Founded by Andrew Deitz as a way to remind us to slow down when life gets hectic, the

Daiquiri Time Out is a growing cocktail trend to savor the moment with a perfectly crafted daiquiri. Our DTO invites everyone to take it easy for an hour or so as a

team of bartenders from around the world serves their own takes on traditional, frozen, Hemingway and all kinds of other daiquiris featuring the world's best rums.

Be a part of this special event to enjoy some R&R and the best collection of daiquiris you’ll ever taste.

The Spirited Awards® CeremonyThe Sheraton Hotel

Saturday, July 18

Since 2007, Tales of the Cocktail® has recognized the cocktail industry’s best bars, bartenders, ambassadors, writers and distillers at the annual Spirited Awards®. This past year, awards were handed our in 25 categories to give members of the spirits business the recognition they

deserve.

The Spirited Awards® CeremonyThe Sheraton Hotel

Saturday, July 18

At Tales of the Cocktail® 2015, we’re taking you from Bourbon Street to the streets of Havana for the 9th Annual Spirited Awards®. This colorful and festive event will pay homage to the unique sights, sounds and flavors of

Cuba as we honor the best of the spirits industry from bars and bartenders to writers and distillers. Come dressed in your best Cuban attire as we sip

on daiquiris, take in some Cuban Jazz and celebrate the people that changing the way the world drinks.

If you are interested in being a sponsor at our 2015 Spirited Awards® Ceremony, please contact us at

Partners@TalesoftheCocktail.com.

• Official Cocktail Competition

“Redefining the Daiquiri”

• The Bitter Market

Additional SponsorshipOpportunities

“Redefining the Daiquiri”

Official Cocktail Competition

The winning cocktail will be featured in the Toast to Tales Kick Off

A daiquiri is so simple it can fit anyone’s tastes. Rum, citrus and sweetener—from there it’s your call. Hemingway took his daiquiri stiff and sour. In New Orleans they like them frozen and served in a styrofaom go-cup. Well in 2015, Tales of the Cocktail is issuing a simple challenge to bartenders

around the world: Show us what you can do with a frozen daiquiri. You’ll start with the core ingredients and then serve up a daiquiri that’s all your own. The winning bartender will receive a cash prize and be honored throughout Tales of the Cocktail® 2015 for reimagining what a daiquiri can be.

This competition is open to multiple spirits categories.

The Bitter Market

What started as a cure for indigestion has grown into one of the most hotly debated topics in the cocktail world-Bitters. With the growing intrigue into these herbal elixirs, there’s been a

boom of bitters on the market. Where better than Tales of the Cocktail® to give them a try? Stop by our Bitters Market to browse a wide selection of bitters from around the world. There you’ll be able to purchase rare and hard-to-find bitters that are sure to fuel the ongoing bitter debate.

Hotel Monteleone LobbyWednesday through Saturday

9:30 AM to 6:00 PM

How can your brand get involved inTales of the Cocktail?

No matter what size brand you’re with, we have opportunities for everyone.Sponsorships start as low as $250.

Our attendees come from all over the world.

Why Participate in Tales of the Cocktail®?

Sponsorship dollars and product donations will be a tax free donation for the New Orleans Culinary and Cultural Preservation Society, a 501(c)3 non-profit corporation.

We’ve invested over $625,000 back into the spirits community through the Cocktail Apprentice Program, various scholarship programs, educational grants and in-kind contributions.

“Tales of the Cocktail® is the most important educational platform in the world of mixology, not just because it is the largest and the smoothest-

running, but because it continues to innovate and improve. We refuse to rest on our laurels.”

- Philip Duff, Director of Education at Tales of the Cocktail®

Brand Hosted vs. Tales of the Cocktail® Hosted Events

Brand Hosted

• Events in which the content is curated by the host brand.

• Tasting Rooms, Spirited Dinners®, Tales Restaurant Week and Dynamic Duos

Tales of the Cocktail® Hosted

• Events in which we curate the content and manage all logistics.

• Seminars, Happy Hour Series and the Spirited Awards®

• If you already have an idea for a “brand hosted” event, you can submit it via the Event Submission for today.

• This includes all types of Tasting Rooms or Spirited Dinners.

• All other events can be confirmed through the Sponsorship Team by emailing Partners@TalesoftheCocktail.com.

• A Tales of the Cocktail® Team Member will connect with you to confirm your participation.

What is my next step?

What is Tales of the Cocktail® looking for in my event submission?

• We are first and foremost an educational event and your idea should highlight what the attendees will get to learn, taste, see, touch or do.

• Think of your submission as what the attendee will read on the event schedule and make their decision to attend.

• Target the bartender and do not “dumb” it down.

• Be as specific as possible.• Just a “well made cocktail” is not

enough.

• Important Questions to ask:• Why should I attend this tasting room?• Who and what will be there that I

cannot get anywhere else?• What will the attendee take away?• Is there food?• Is there music or an artist performing?• What hands-on activities are there, if

any?• Is there a competition?• Does the attendee get to try a new

product?

Bring out all of the bells and whistles!

Tales of the Cocktail® Official Media Coverage Partnerships

Imbibe Magazine Chilled Magazine

Tales of the Cocktail®’sLead Media Sponsor, Imbibe Magazine, is once again producing the

2015 TOTC Event Guide. This is a fantastic opportunity to promote your

brand, and brands that advertise in the May/June issue of Imbibe (which is distributed at Tales) receive a special discount on ads in the

TOTC Event Guide.For placement options, email: Karen Foley

Karen@ImbibeMagazine.com.

The July issue of Chilled will be devoted to Tales of the Cocktail®: a look back at the history, people

and the brands that have made it the most important spirits festival in the world. The issue will also take a look at the innovation and activations

of participating brands in 2015.

For advertising opportunities, email: Jeff Greif Jeff@FreeAgentMedia.com.

Media partnerships are only available to sponsors of Tales of the Cocktail®

2015

• All products used must be listed with a Louisiana Distributor.

• No alcohol can be “self-supplied.”

• What if I do not have distribution in Louisiana?

• We can assist in getting temporary distribution for the length of the event.

• Contact Partners@TalesoftheCocktail.com

• Distribution/Listing must be secured by May 1, 2015.

ATC Guidelines

Please be sure to read the Updated ATC Guidelines document sent out to all

sponsors and included on the Opportunities page of our website.

Tasting Rooms, CAP Meals and the Media/Presenter Suite• Based on your recipes you can calculate the total amount of product

needed.• This includes all brands even if you are using another brand’s product.

• Your order must be placed with Tales of the Cocktail® on or before May 1, 2015.

• We will invoice the event sponsor for a monetary donation equal to the amount of product purchased, inclusive of tax.

• Your product will be delivered to your event location two hours prior to the event start time.

ATC and Brand Hosted Events

Spirited Dinners®, Tales Restaurant Week and Dynamic Duos

• Product orders will be placed by the venue and the costs will be covered by the price of the meal or drink

• Please work closely with your restaurant partner to allow enough time for the restaurant to receive the order and be aware of any products they may not carry regularly.

ATC and Restaurant/Bar Events

Seminars, Happy Hour Series and the Spirited Awards®

• Tales of the Cocktail® will purchase all spirit product needs for these events.

• We will invoice the event sponsor for an additional sponsorship fee amount for the dollar amount of your product purchased, inclusive of tax.

• Note: Traditional and Technique seminars include the cost of product already and no additional fees are due from the sponsor brand.

ATC and Ticketed Events

Event submissions are approved on a rolling basis. The recommended submission date is Monday, February 2nd.

Friday, May 1st

• All distribution/listing must be secured in Louisiana.

• All sponsorship contracts must be signed.

• All spirit orders and recipes must be turned in to Christina Sudderth.

Important Deadlines

For questions about Tales of the Cocktail® 2015 Sponsorship Opportunities, please contact:

Partners@TalesoftheCocktail.com(504) 948-0511

Connect with us!

www.TalesoftheCocktail.com

Facebook.com/TalesoftheCocktail

@TOTC

@Tales_Of_The_Cocktail

TOTCNOLA