Welcome

Marlene de Koning

Solutions Consultant

#talentbrand

TALENT SOLUTIONS

Session Objectives

• Understand the importance of Talent Brand

• Clear path to success

• Network with your peers

#talentbrand

TALENT SOLUTIONS

2000 1999 1998 1997 1996 1995 1994

Our world yesterday

TALENT SOLUTIONS

2010 2009 2007 2006 2005 2004 2003

Our world today

TALENT SOLUTIONS 5

72%

of all internet users are

active on social media 89%

of those between 18 and

29 years are social media

users

72%

of individuals aged 30 to 49

are engaged in social

media 71%

of users access social

media from a mobile

device

Our world tomorrow – the big picture statistics

LinkedIn: A global pool of talent

2M+ INDONESIA

2M+ PHILIPPINES

1M+ MALAYSIA

1M+ SINGAPORE

1M+ SAUDI ARABIA

16M+ BRAZIL

100M+ UNITED STATES

OF AMERICA

9M+ CANADA

24M+ INDIA

5M+ AUSTRALIA

1M+ NEW ZEALAND

3M+ SOUTH AFRICA

1M+ UNITED ARAB EMIRATES

15M+ UNITED KINGDOM

7M+ FRANCE

6M+ ITALY

2M+ BELGIUM

1M+ DENMARK

2M+ TURKEY

5M+ NETHERLANDS

1M+ SWEDEN

5M+ SPAIN

300M+ Members

worldwide

+2 New members per second

187M Monthly unique visitors

4M+ CHINA

TALENT SOLUTIONS 7

TALENT SOLUTIONS

TALENT SOLUTIONS

Evolving Language: The Emergence of Talent Brand

Your talent brand is the

highly social, totally public

version of your employer

brand that incorporates what

your talent – past, present

and potential - thinks, feels

and shares about your

company as a place to work.

TALENT SOLUTIONS

The beauty of talent brand is

you don’t need everybody to know

your name. Only the right people.

#talentbrand

What does it mean to work

for your organization?

TALENT SOLUTIONS

TALENT SOLUTIONS

TALENT SOLUTIONS

TALENT SOLUTIONS

Talent Brand Attributes

#talentbrand

“Doing business without advertising is like winking at a girl in the dark. You know your doing it, but no one else does” E.W. Howe

©2013 LinkedIn Corporation. All Rights Reserved.

Let’s get started!

TALENT SOLUTIONS

Building the foundation of your Talent Brand Goals from your LinkedIn Career Page

Excite candidates about what’s happening at your company

Increase awareness of hiring at your company

Evangelize your company culture

Increase likelihood of candidate action

20

TALENT SOLUTIONS ©2012 LinkedIn Corporation. All Rights Reserved. 21

Automated and dynamic content LinkedIn does the work for you

TALENT SOLUTIONS

Building your talent brand Self-service content

22

Building Targeted Pages

Select the Company Size, Job Function,

Industry, Seniority, Language and/or

Geography to which you would like

the page targeted.

Examples of LinkedIn Targeted Views

24

Default Engineering

25

Examples of LinkedIn Targeted Views

India Sales

26

Examples of LinkedIn Targeted Views

Interns/Recent Grads German

Add content to your Career Page via a Slideshare

Presentation

27

Creative ways to build a Talent Community using

CheckIn

28

Embed a CheckIn Link on your Career Page Build your Talent Community

29

Click here to join our Talent Community

Your turn!

30

TALENT SOLUTIONS

5 Qualifying questions for Targeted Pages

What are your key talent pools this year?

Do you have a student or recent graduate recruiting

strategy?

What are the top Functions of your current jobs?

What are the top Locations of your current jobs?

Do these Functions or Locations have different value

propositions, messaging, content, and goals?

– Can you custom-tailor a Career Page for them?

TALENT SOLUTIONS

Let’s go live on the site and build together

Working session

33

TALENT SOLUTIONS

3 Key takeaways Why?

Lower cost per hire by up to 50%.

Reduce employee turnover by up

to 28%.

Influence the conversation with

candidates. If you don’t, someone

else will.

TALENT SOLUTIONS

Session Objectives

• Understand the importance of Talent Brand

• Clear path to success

• Network with your peers

What did you learn and how can we improve?

Connect

Marlene de Koning

Solutions Consultant

nl.linkedin.com\in\marlenedekoning

@Marlene_dKoning