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Taking Responsibility for Tourism
Harold GoodwinInternational Centre for
Responsible Tourism
Travellers Club, 16 May 2011
Our holidays their homes
•“Your everyday life is someone else’s adventure”
•Swedish NGO fly-posting in Ljubljana, Summer 1997
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Sir Colin Marshall, British Airways 1994
Tourism and the travel industry
“is essentially the renting out for short-term lets, of other people’s environments, whether that is a coastline, a city, a mountain range or a rainforest. These ‘products’ must be kept fresh and unsullied not just for the next day, but for every tomorrow”
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Association of Independent Tour Operators (AITO) 2000
… we recognize that in carrying out our work as Tour Operators we have a responsibility to respect other people’s places and ways of life.
We acknowledge that wherever a Tour Operator does business or sends clients it has a potential to do both good and harm, & we are aware that all too often in the past the harm has outweighed the good.
Consumer DemandIpsos-RSL on behalf of Tearfund November 1999 (n=2032)
Importance in determining holiday choice (%) H M L
Affordable cost 82 12 3
Good weather 78 14 5
Quality hotel and facilities 71 15 8
Good information on socio-economic & local
42 30 23
Significant opportunity for interaction 37 37 23
Designed to minimise environmental damage 32 34 27
Company has ethical policies 27 34 30
Repeat client - used the company before 26 30 38
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When asked whether or not they would be more likely to book a holiday with a company if they had a written code to guarantee good working conditions, protect the environment and support charities in the tourist destination
1999 45% said yes 2001 52% said yes.
+ 7%
Change is taking place in the aspirations of holidaymaker
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UK Federation of Tour Operators
Responsible tourism is about making a positive difference when we travel: Enjoying ourselves and taking responsibility for our actions - respecting
local cultures and the natural environment Giving fair economic returns to local people – helping to spread the
benefit of our visit to those who need it most Recognising that water and energy are precious resources that we need to
use carefully. Protecting endangered wildlife and preserving the natural and cultural
heritage of the places we visit for the future enjoyment of visitors and the people who live there.
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Jost Krippendorf The Holiday Makers
Proposals must be as infectious as possible, because:
“Orders and prohibitions will not do the job - because it is not a bad conscience that we need to make progress, but positive experience, not the feeling of compulsion but that of responsibility”.
Need “rebellious tourists and rebellious locals”
You cannot outsource responsibility ..
Taking responsibility
T our O perator I nbound O perator H otelier/
A ccommodat ion
Local/
N at ional
Government
A ttr act ion
M anagers
N at ional Parks/
H eritage
Local
Community
T our ists
T ravellers
H olidaymakers
T aking and Exercising Responsibility
Economic, S ocial & Environmental
Pr inciple of S ustainablity
W T O Global Code of E thics
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Cape Town Declaration 2002
Responsible Travel takes a variety of forms, it is characterised by travel and tourism which 1. minimises negative environmental, social and
cultural impacts;2. generates greater economic benefits for local
people and enhances the wellbeing of host communities, by improving working conditions and access to the industry;
3. involves local people in decisions that affect their lives and life chances.
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Cape Town Declaration 20024. makes positive contributions to the conservation of
natural and cultural heritage and to the maintenance of the world’s diversity;
5. provides more enjoyable experiences for tourists through more meaningful connections with local people, and a greater understanding of local cultural and environmental issues;
6. provides access for physically challenged people; 7. is culturally sensitive and engenders respect
between tourists and hosts.
Taking Responsibility for Tourism by Goodwin ISBN 978-1-906884-39-0© 2011 Goodfellow Publishers
Taking Responsibility for Tourism by Harold Goodwin
www.takingresponsibilityfortourism.info
www.haroldgoodwin.info
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