Taking Hollywood Out of Production
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Transcript of Taking Hollywood Out of Production
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Proprietary & Confidential. © 2012 R/GA All rights reserved.
TAKING THE HOLLYWOOD OUT OF PRODUCTIONCreative WeekMay 8th, 2012
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VIN FARRELLSVP CREATIVE OPERATIONS
TARAS WAYNERSVP EXECUTIVE CREATIVE DIRECTOR
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3Proprietary & Confidential. © 2012 R/GA All rights reserved. 3Proprietary & Confidential. © 2012 R/GA All rights reserved.
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4Proprietary & Confidential. © 2012 R/GA All rights reserved. 4Proprietary & Confidential. © 2012 R/GA All rights reserved.
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5Proprietary & Confidential. © 2012 R/GA All rights reserved.
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6Proprietary & Confidential. © 2012 R/GA All rights reserved.
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7Proprietary & Confidential. © 2012 R/GA All rights reserved. 7Proprietary & Confidential. © 2012 R/GA All rights reserved.
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If you’re in a situation long enough, you think it’s normal.
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9Proprietary & Confidential. © 2012 R/GA All rights reserved.
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Object Experience
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January 2012
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12Proprietary & Confidential. © 2012 R/GA All rights reserved.
February 2012
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Format
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Format Message
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1950’sTraditional Production Model
2000’sProduction For Digital
2012
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JUST BECAUSE IT’S
4 INCHES BY 3 INCHES
DOESN’T MEAN IT SHOULD COST
THAT MUCH LESS
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17Proprietary & Confidential. © 2012 R/GA All rights reserved. 17Proprietary & Confidential. © 2012 R/GA All rights reserved.
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NecessityProcess
Innovation+
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creative director
technologist interaction designer
motion/computer
graphic artist
producer
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Sound Design / Finishing
Computer Graphics / Motion Graphics
Shooting Stage w/ CYC Wall
Live Action Edit
Producer Bullpen
Live Action Edit
Entrance
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22Proprietary & Confidential. © 2012 R/GA All rights reserved. 22Proprietary & Confidential. © 2012 R/GA All rights reserved.
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Case StudiesNike Free | Acuvue | Nike Fuel Band
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27Proprietary & Confidential. © 2012 R/GA All rights reserved.
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Thank You.
29Proprietary & Confidential. © 2012 R/GA All rights reserved.
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