◎ Take Photo ◎ Write Up Blog or diaries ◎ Share with Friends ◎ Share Online ◎ Create their Travelling Map

◎ One Common Point in Sharing -----------------Photo-----------------

◎ Lots of Photo (Hard to manage) ◎ Time Consuming ◎ Hard to Group up

Problems after a Trip

Photo Spec

◎ GPS tagged photos ◎ Time and Date

◎ Photo Date (Create Daily Journey)

◎ PhotoGPS Location (Create Single point of Journey)

◎ Different Photo GPS Location (Pack up Photo and Create different point of Journey)

GOtrip Travel Log

GOtrip Travel Log ◎ Upload Photo automatically

create:

◎ Point of journey (Map)

◎ Journey sort by date

◎ Photo grouping

Facebook Promotion

Facebook Game ◎ User upload photo (12max)

◎ Foward to friends

◎ Win a Prize

Facebook Game Result ◎ Collected over 1,000 Travel

Blog

◎ Gain over 5,000 Fans

◎ 2,000+ gotrip members

OperationThe Royal Road to

No.1 Travel Site

◎ Launch at 7/2011◎ Menbers ： 20,000*◎ Monthly pageview : 1,000,000*◎ Monthly unique visitors : 200,000*

* 以 2011 年 7 月 1 日至 2012 年 6 月 1 日作計算

Performance AnalyticsPerformance Analytics

Performance AnalyticsPerformance Analytics

Gender

25%

75%

Male (25%)Female (75%)

Age

22%

37%

38%

3%

Below 18 (3%)18-25 (37%)26-35 (39%)above 35 (22%)

Income

12%15%

44%

29%

Below 10k (12%)11-20k (29%)21-30k (44%)above 30k (15%)

• User Profile (Demographics)

2011 review2011 review2011

• Jul - GOtrip.hk Launch

• Jul-Aug - 大富翁 facebook game

• Aug - Nov – lots of marketing event, spensored br mendoza, CASIO, NIKKO, Erdinger…

• Nov - 「旅友團」：遊地質公園 X 旅行家

• Nov - GOtrip UI Optimization

2012

• Jan - 旅行團「熱選」 Launch

• Jan - Became Yahoo and MSN Content partner

• Feb - 「十大 .hk 2011 」 Silver Prize

• Apr - Collager Facebook app Launch

• Oct – GOtrip.hk ver.2 Launch

How to become The No.1 ?

◎ From brand new to well-known ...

Any well-known HK Travel Site ??? ??Travellife?Travellife?Utravel?Utravel?Weekendhk?Weekendhk?

背包客棧背包客棧 ??

Ctrip?Ctrip?

泰友營泰友營 ??

TripAdvisor?TripAdvisor?

It was the best of times, It was the worst of times.It was the best of times, It was the worst of times.

How to become The No.1 ?

◎ Make use of the Reputation of Famous Partner:

1. VIP user2. Co-operat with well-known Platform

Well-Known Spanish team players became the No.1 of 2012 Euro Cup …

This stranger became the No.1 of 2012 Euro Cup, too!

星級用戶GOtrip明星、機構、旅遊專家

Media: 《新假期》、新浪旅遊、 travelzoo ...

Travel Celebrities: 謝茜嘉、胡慧沖 ...

Bloggers: 韋小婷、 Pace 、石先生 ...

Organizations ：新華旅遊、麗星郵輪、勝景遊 ...

Artists: 田原、周麗淇、 Kelena ...

Authors: 黃擎天、 Celia ...

GOtrip is a travel site which has most travel organiztions in HK

旅遊機構星級用戶GOtrip

合作網站GOtrip

Result and Feedback

◎ Public Awareness and PV had been increase

◎ Most Travel relatived units are willing to Join us.

◎ Most active Travel blogger/lover like to use GOtrip.

◎ GOtrip is not easy enough.

◎ Not a reading-friendly site.

◎ Not well-known enough to the public.

Next Step ... Revamp

◎ Easy Share◎ Theme Page◎ Mobile app

GOGOworldwideworldwide

Thank You!Thank You!See You onSee You on the the trip! trip!