Tailoring Magento to Fit the Apparel Industry - …info2.magento.com › rs › magentoenterprise...

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Tailoring Magento to Fit the Apparel Industry


Your Presenters

Ed Kennedy

Business Development Director, West

Caleb Bryant

Ecommerce Consultant



What We Know

ROOM TO GROW

Online apparel sales are growing at an astonishing 16.1%; the fastest segment of

all. Overall, retail is increasing at a brisk 13% clip.

ETAILINSIGHTS

2013

APPAREL INDUSTRY RESEARCH

Courtesy Lodger Footwear



What We Know

APPAREL INDUSTRY

Average Order Value 16.1%

Average Conversion Rate 2.33%

ETAILINSIGHTS

2013

APPAREL INDUSTRY RESEARCH

Courtesy Huzza


Engaging the Ever-Connected Consumer

Provided By: Forrester



+ Leverage Magento for SEO

+ Expose your product to the right channels

+ Better site searchability

Discover

Search

Web Company Website Mobile Branch/Store Call Center Social

Prana, SOLR Search



Research

+ Content continues to drive purchasing decisions - Ratings and reviews

- Integration of social into the shopping experience

- Promote blog articles integrated with product detail pages

+ Look-books and Press Kits - Engage customers with more than just a product listing page

+ Relevant on-page content that educates - Detailed product descriptions

- Relevant faceted navigation

- Product specifications that let customers compare items intelligently

- Multiple hi-res images and rich media, such as video reviews

- Usable zoom on hi-res images




Research

Outdoor Research, Q&A Outdoor Research, Product Detail Q&A



Research

Outdoor Research, Features Tab Outdoor Research, Technology Tab Peter Millar, Size Guide



Research

Cutter & Buck, Lookbook Michael Antonio, Lookbook



Research

Frette, Advanced Image Zoom



Research

Prana, Faceted Navigation



+ Mobile - Consumer purchases via smart-phones will grow from $10 Billion in 2012 to $31 Billion in 2016

- Smart-phones will account for 3% of ecommerce in 2012 and 7% in 2016

- The iPhone represents 45% of all site visits by mobile devices

2012$10

2013$14

2014$19

2015$25

2016$31



+ Mobile - Google’s #1 suggestion for approaching mobile from an SEO perspective is responsive design

- Responsive saves a retailer from having to build separate sites optimized for smart-phones and tablets



Mobile revenue is up 128%

128%

+ Peter Millar- 90 Days Post Launch Year Over Year



+ When quality competes with price, focus on details that really make the difference

+ Give users the ability to compare products on-site instead of giving them a reason to compare across websites

Decide

Compare


Outdoor Research, Product Comparison



+ Merchandising - Leverage the product catalog for better product relationships (related products, cross sells, up sells)

- The better your catalog data is, the more effectively you can leverage Magento’s merchandising tool set through attribute condition combinations

Decide

Compare


OMG Jeans, Product Relationships



+ Extend the Conversation

+ Increase Shopper Convenience

+ Reward Customers for Being Customers

Personalize

Share


OMG Jeans, Product Relationships



Personalize

Share

+ Extend the Conversation

+ Increase Shopper Convenience

+ Reward Customers for Being Customers

Cutter & Buck, Membership Program



Evangelize

Trust

+ Enable Social Sharing - Give shoppers the opportunity to share and celebrate their purchases

with friends

+ Build trust with wider audiences - Shoopers are more likely to trust a purchase decision or product review

from a person in their social circle

+ Expand your search - Reach warm markets by sharing purchases with trusted friends,

increasing further site exposure

Threadless, Order Thank you



+ Want to buy In Store? - Reduce channel conflict with store locator functionality

Cutter & Buck, Store LocatorPrana, Find a Location



What makes Gorilla unique? We’re glad you asked. We believe there are many advantages when you work with Gorilla, but if we have to pick three, here’s what we’ll tell you:

COLLABORATIVE WORKFrom experience, we’ve found that deep collaboration amongst ourselves and our clients produces the best possible results.

IN-HOUSE MODEL We don’t believe outsourcing your work to contractors or freelancers is done with your best interests in mind. Last year, 99.8% of our work was done by full-time employees.

TOP-TIER TALENT We go to great lengths to attract and retain very talented individuals. Not everyone has what it takes to be a Gorilla.


Agency Overview

PROJECT TEAMAll client projects are completed start-to-finish byour Chicago and New York teams, ensuring the highest quality, while minimizing risk.

MANAGED SERVICESPost-launch managed services utilize a shared resources model, with U.S. based managers coordinating withour world-class Kiev systems team, giving our clients the best of both worlds.

CHICAGONEWYORK

KIEV

LOSANGELES


Verticals

APPAREL

B2B

LUXURY

OUTDOOR

FOOD & BEVERAGE

HEALTH & BEAUTY


Awards

Partner of the Year & Partner Excellence Awards

8X

2X

3X


Magento Practice

+ Gold Partner since 2008

+ World’s largest team of Certified Magento Developers

+ Only Certified Magento Developers that are Gorilla W2 employees will work on your project

+ Documented best practice and IP library

+ Expertise in ERP, fulfillment, and accounting systems integration

+ $750 million in annual online revenue transacted through our Magento implemenations

+ 60+ Magento Enterprise sites delivered…and counting

SOLUTION PARTNER



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