Roy Rubin

Chief Operating Officer

Magento

@royrubin05

Opportunity

Growth

Innovation

Opportunity

Growth

Innovation

A decade of mobile has changed shopping

58%

Use their phones

while shopping

43%

More Europeans

shop via mobile

2X

eBay average purchase

on a tablet vs PC

BEFORE TOMORROW NOW

“Commerce”

2013 = $10T 2010 = $500B

Online &

Web-

influenced

offline

Offline

Mobile has bridged online & offline

Commerce

$10 TRILLION

MOBILE

Online Commerce

$1 TRILLION

The $10 Trillion Commerce Opportunity

Attract &

Engage

1 2

Convert &

Get Paid

3

Deliver &

Retain

Retailers Are Challenged As Never Before In An Industry In Transformation

Opportunity

Growth

Innovation

200,000+ Merchants

$26+ Billion MECV in 2013

5 Million+ Downloads

2,500+ Enterprise Merchants

$1 Billion+ Service Ecosystem

6,000+ 3rd Party Extensions

2000+ Certified Developers

200+ Partners Technology & SI

Strong Growth & Ecosystem

Germany Leads Europe In Magento Certifications

300

250

200

150

100

50

USA IND DEU UKR GBR FRA CHN AUS ROM VNM NLD IKA BLR PCL RUS SWE BRA MLT BEL ZAF

TOP 20 COUNTRIES IN TOTAL NUMBER OF CERTIFIED DEVELOPERS

Magento Share of Alexa 1M Sites Compare to

GLOBAL 26%

AUSTRALIA 42%

UK 33%

FRANCE 25%

SHARE

27%

Market Momentum Highlights

Current & Expected Transaction Volume on Magento

60

2013

MAGENTO ENABLED ECOMMERCE (IN BILLIONS)

2016

50

40

30

20

10

0

$26B

$50B

International Expansion Requirements

1

Flexibility

2

Speed

3

Value

Lack of Tech Partners & Budget Affect International Expansion

50%

Lack of tech partners that can support

us in multiple countries and regions

“Which of the following impact your ability to expand internationally?”

Difficulty getting a budget for

International online initiatives

B2B

B

2C

Source: May 2012 Global eBusiness and Channel Strategy Professional Online Survey, Forrester Research

40%

30%

20%

10%

29%

16% 23%

37%

60% of Merchants Use Multiple Platforms Supporting Different Geographies & Product Lines

Q: Please Indicate which ecommerce vendors you are using1 N = 277 1Includes “Home Grown” as a vendor. Source: Gartner Survey

Majority

are merchants

making

$25-200M online 60 of merchants

use multiple platforms

%

7% USE 6+ VENDORS

9% USE 5 VENDORS

9% USE 4 VENDORS

16% USE 3 VENDORS

19% USE 2 VENDORS

40 of merchants

only use one platform

%

40% USE 1 VENDOR

Expert

Consulting

100+ Engagements

Certification

2000+ Certified

Developers

Training

83K Student

registrations representing

1.2 Million hours of training

Enterprise

Support

60% Reduction in resolution time

Expanding Magento Expertise & Support

Opportunity

Growth

Innovation

Nike’s

Groundbreaking

Campaign

- XCV8R

Birchbox [has] grown very rapidly. We have been very careful

to scale the infrastructure.

- ZDnet

We are creating an

international digital

flagship to house

digital, social and

commercial

- Luxury Daily

New generation of

ecommerce players …

Warby Parker …Stella &

Dot

- Tech Crunch

…start selling to

consumers the same

day it comes down the

catwalk

- Wall Street Journal

… underneath the chic is a business model set to

change the way glasses are distributed …

- Mashable

changing behavior for customers but also for brands

and what we've built is a platform that connects the

two

- Inc.

Some of The World’s Top Brands Run on Magento

Many Are on Magento Enterprise Edition 1.13

• Lightning-fast site performance that can handle more than 7,500 products from over 90 brands

Responsive

Design Creates a better user

experience

60%

Annual Growth Since 2008

• Simple UI hides complexity

• Robust internationalization

• 10+ localized websites

• 400+ new arrivals

every week

Opportunity

Growth

Innovation

Thank You