Tag Management Will Set You Free
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Transcript of Tag Management Will Set You Free
CUSTOM EVENT TRACKING WITHOUT DEVELOPERS
Joshua Lauer
• URL Structure
• Track Phone Calls
• Track Email clicks
• Track File Downloads (pdf, csv, doc, etc)
• 3rd Party Tracking Pixels
• Forms
• Navigation tracking with CSS Selectors
What Will We Learn?
https://www.drip.co/comparison#mailchimp?utm_campaign=lauer
URL
https:
PROTOCOL
https://www.
SUBDOMAIN
https://www.drip.co
HOSTNAME
https://www.drip.co
DOMAIN
https://www.drip.co/comparison
PATH
https://www.drip.co/comparison#mailchimp
FRAGMENT
https://www.drip.co/comparison#mailchimp?utm_campaign=lauer
QUERY
https://www.drip.co/comparison#mailchimp?utm_campaign
QUERY KEY
https://www.drip.co/comparison#mailchimp?utm_campaign=lauer
VALUE
Variables Are The Building Blocks
Track Phone Calls
Track Email Clicks
Track File Downloads
3rd Party Pixels
no protocol just //
Forms
Start with all forms.
Check validation if too many.
With Some Forms “Form Classes” and“Form ID” are easyways to choose aspecific form.
Sometimes you needthe dataLayer.
dataLayer.push({‘event’: ‘form’});
ASK FOR DEV ON FORM SUBMIT
Using the built-in referrervariable, you can find outwhich pages sent traffic to your form if its loaded withan iframe.
Navigation Tracking with CSS Selectors
get id with a hashtag (#main_nav_links)get classes with a dot (.navigation)get elements by name (ul, li, a)
BEHAVIOR > EVENTS > TOP EVENTS
Find Events in Google Analytics: