Search Marketer's Toolkit for Google Tag Manager and Google Analytics
13 Steps to Set Up & Implement Google Analytics Through Google Tag Manager
-
Upload
andrea-singer -
Category
Marketing
-
view
1.070 -
download
0
Transcript of 13 Steps to Set Up & Implement Google Analytics Through Google Tag Manager
![Page 1: 13 Steps to Set Up & Implement Google Analytics Through Google Tag Manager](https://reader034.fdocuments.us/reader034/viewer/2022052418/58a413ef1a28ab7d758b667d/html5/thumbnails/1.jpg)
Setting Up GA Through
GTM(like a BOSS)
www.anniesinger.me
![Page 2: 13 Steps to Set Up & Implement Google Analytics Through Google Tag Manager](https://reader034.fdocuments.us/reader034/viewer/2022052418/58a413ef1a28ab7d758b667d/html5/thumbnails/2.jpg)
Step 1www.google.com/analytics/
Hit “sign in”
Hit “Google Tag Manager”
![Page 3: 13 Steps to Set Up & Implement Google Analytics Through Google Tag Manager](https://reader034.fdocuments.us/reader034/viewer/2022052418/58a413ef1a28ab7d758b667d/html5/thumbnails/3.jpg)
Step 2Name your account
![Page 4: 13 Steps to Set Up & Implement Google Analytics Through Google Tag Manager](https://reader034.fdocuments.us/reader034/viewer/2022052418/58a413ef1a28ab7d758b667d/html5/thumbnails/4.jpg)
Step 3Name your container
Select “Web”
Hit “Create”
Accept T&C’s
![Page 5: 13 Steps to Set Up & Implement Google Analytics Through Google Tag Manager](https://reader034.fdocuments.us/reader034/viewer/2022052418/58a413ef1a28ab7d758b667d/html5/thumbnails/5.jpg)
Step 4Don’t cry.
Copy the code
Paste somewhere safe
Hit “OK”
![Page 6: 13 Steps to Set Up & Implement Google Analytics Through Google Tag Manager](https://reader034.fdocuments.us/reader034/viewer/2022052418/58a413ef1a28ab7d758b667d/html5/thumbnails/6.jpg)
Step 5Hit “Add New Tag”
![Page 7: 13 Steps to Set Up & Implement Google Analytics Through Google Tag Manager](https://reader034.fdocuments.us/reader034/viewer/2022052418/58a413ef1a28ab7d758b667d/html5/thumbnails/7.jpg)
Step 6Select “Google Analytics”
Hit “Continue”
Hit “Continue” again
![Page 8: 13 Steps to Set Up & Implement Google Analytics Through Google Tag Manager](https://reader034.fdocuments.us/reader034/viewer/2022052418/58a413ef1a28ab7d758b667d/html5/thumbnails/8.jpg)
Step 7Remember your UA Code
from Google Analytics?
Paste it into the field
that says “Tracking ID”
Hit “Continue”
![Page 9: 13 Steps to Set Up & Implement Google Analytics Through Google Tag Manager](https://reader034.fdocuments.us/reader034/viewer/2022052418/58a413ef1a28ab7d758b667d/html5/thumbnails/9.jpg)
Step 8Select “All Pages”
Select “Create Tag”
![Page 10: 13 Steps to Set Up & Implement Google Analytics Through Google Tag Manager](https://reader034.fdocuments.us/reader034/viewer/2022052418/58a413ef1a28ab7d758b667d/html5/thumbnails/10.jpg)
Step 9Name your tag
“GA Page View”
Hit “Save”
![Page 11: 13 Steps to Set Up & Implement Google Analytics Through Google Tag Manager](https://reader034.fdocuments.us/reader034/viewer/2022052418/58a413ef1a28ab7d758b667d/html5/thumbnails/11.jpg)
Step 10Publish your tag
![Page 12: 13 Steps to Set Up & Implement Google Analytics Through Google Tag Manager](https://reader034.fdocuments.us/reader034/viewer/2022052418/58a413ef1a28ab7d758b667d/html5/thumbnails/12.jpg)
Step 11Implement the Tag Manager Code
1.Log into the admin panel of your website
2.Access your theme editor a. This will be different for all platforms, this example is wordpress
3.Hit “proceed”
![Page 13: 13 Steps to Set Up & Implement Google Analytics Through Google Tag Manager](https://reader034.fdocuments.us/reader034/viewer/2022052418/58a413ef1a28ab7d758b667d/html5/thumbnails/13.jpg)
Step 12Access your theme header
Hit “proceed”
![Page 14: 13 Steps to Set Up & Implement Google Analytics Through Google Tag Manager](https://reader034.fdocuments.us/reader034/viewer/2022052418/58a413ef1a28ab7d758b667d/html5/thumbnails/14.jpg)
Step 13Find the <body> tag
Paste your GTM Code
Scroll down and hit
“Update File”
![Page 15: 13 Steps to Set Up & Implement Google Analytics Through Google Tag Manager](https://reader034.fdocuments.us/reader034/viewer/2022052418/58a413ef1a28ab7d758b667d/html5/thumbnails/15.jpg)
Accessing Your Data in Google AnalyticsGo to www.google.com/analytics
Hit “Sign In” and select “Google Analytics”