TabSite Webinar: Integrating Offline and Online Marketing

Webinar

Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com

Integrating Offline and Online (Facebook) Marketing

With Renee Lewis & Julie Thomas Lewis & Partners - www.LandPMarketing.com

Webinar


Tweet: #TabSite

facebook.com/tabsitefanpage

REMINDER: 1 Attendee will be drawn to win a Free for Life TabSite Gold Plan!

Agenda: • How has Facebook Changed Marketing? • Case 1: Highland Village Center • Case 2: Uptown Park • Key Integrated Marketing Tips • 2012 Anticipated Trends • TabSite’s Newest Features

Webinar: July 27, 2011


Webinar Webinar Webinar

Webinar


Integrating Offline and Online (Facebook) Marketing

With Renee Lewis & Julie Thomas Lewis & Partners - www.LandPMarketing.com

Integrating Facebook &

Offline Marketing

December 8, 2011

Facebook Facebook has burst onto the scene in the past 2 years, how has marketing changed because of Facebook?

Facts As of September 2011, there were 800 million+ total active users of Facebook.

While Facebook is becoming the biggest relationship marketing tool for brands, it seems like that instead of increasing traffic to the company website, Facebook is absorbing it.

• Coca Cola – 22 million Facebook fans • Starbucks – 19+ million Facebook fans • Oreo – 8 million Facebook fans

Source: Edward Yang / Firecracker PR

Marketing

Yesterday, the message from B to C was 1-sided. Businesses are no longer limited to their corporate offices and 3rd party information from customer service and PR teams.

Today, Facebook allows a 2-sided conversation with the customer, creating a real identity for the businesses and a direct, personal connection.

Retail Case Study - Situation HIGHLAND VILLAGE SHOPPING CENTER

• Distinctive, infill retail venue with national retailers and restaurants

• Holiday shopping message

• Target market: affluent local and international visitors

www.shophighlandvillage.com

Reference Links for this Case:


www.facebook.com/highlandvillage www.shophighlandvillage.com/ www.shophighlandvillage.com/blog/contest/ www.shophighlandvillage.com/blog/

http://www.facebook.com/highlandvillage

http://www.shophighlandvillage.com/

http://www.shophighlandvillage.com/blog/contest/

http://www.shophighlandvillage.com/blog/

Online

• Virtual personal shopper “Chloe”

• Insider tips • Blog • Email newsletters • Giveaways • Event Hostess


Custom Facebook

Tab

www.facebook.com/highlandvillage

Highland Village, Blog, Chloe/ eNewsletter Sign Up


Banner ads


Offline - Print Ad


Offline – Direct Mail


Offline – Events


Ferrari Festival 3000+ attendees

Highland Village Farmers Market 1 Year Anniversary Event

500+ attendees

Results for Highland Village

Within 30 days… Facebook: • Increased “likes” from 300 to 8,000 Twitter • Gained 4,650 followers Newsletter • Gained 600+ new opt in emails


Testimonials from Retailers

I just wanted to let you know that we had a great Holiday Card this year. We were up 16% in sales and 14% in traffic for the 11 day promotion. Thank you for all of your work in getting the word out about this great event.

Brian, Store Manager-Cole Haan

Our Mary Frances trunk show was a big hit and… we ended up selling 12 Mary Frances handbags on Thursday and had a great increase over last year and I really believe the great business carried over because we had a really fantastic day on Friday as well! Just to let you know, we are still getting lots of new customers coming in from the PaperCity insert! Yea Highland Village and yea Lewis & Partners! Have a great Thanksgiving!

TJ, Store Manager-Marmi


Retail Case Study 2 UPTOWN PARK SHOPPING CENTER

• Luxury, outdoor shopping center located at one of the nation’s busiest intersections

• Needed help re-branding as the “place” to shop and be seen on the ground and online.

• No central destination within center

• Limited national anchors

www.uptownparkhouston.com

Reference Links:

www.facebook.com/uptownpark www.uptownparkhouston.com/ www.uptownparkhouston.com/newsletter-sign blog.uptownparkhouston.com/


http://www.facebook.com/uptownpark

http://www.uptownparkhouston.com/

http://www.uptownparkhouston.com/newsletter-sign

http://blog.uptownparkhouston.com/

Online Fully integrated online marketing program

• Website • Database building program/

email newsletters • Monthly prizes/giveaways • Blog • External communication strategy • Environmental signage program • Strategic media planning • Print ad campaign series • Lifestyle photography • Collateral • Events


Website


Custom Facebook tab


Offline • Environmental signage

program • Strategic media

planning • Print ad campaign

series • Lifestyle photography • Collateral • Events


Lifestyle photography / Environmental signage program


Print ad campaign series


Collateral


Results at Uptown Park

Since inception… Website • Unique visits increased from 1,200/mo. to over

6,000/mo. Facebook • Increased “likes” from 0 to 13,111 Twitter • Gained 8,502 followers Newsletter • Gained 2,000 new opt in emails


Important Considerations: • Consistency

• Directing people online • Capturing Opt-in

Tips for retail locations:

1. Use Facebook to drive traffic to website & blog 2. Link to other online properties such as Twitter,

YouTube, Flickr and LinkedIn 3. Create a Facebook competition which requires

finding information on your website or blog


Tips to drive traffic to my website

4. Tell your Facebook Fans and in store about a special offer they can download from the website

5. Integrate e-mail marketing with social media to increase your brand's own customer database and reach.

6. Offer specials on Facebook that take users to your own eCommerce store


Components of a integrated marketing plan: 1.A strong online presence

2.Register your store contact info as many places online as possible

3.Website

4.Blog

5.Events

6.PR

7.Media evaluation

8.Offline

2012 Anticipated Trends:

1. GROWTH: Mobile + local = personal marketing 2. Sales Funnel Acceleration 3. Multi-channel marketing continues to grow 4. SaaS Customization – One tool, multiple uses 5. Hands-Free Marketing Intelligence

Source: www.business2community.com/marketing/top-5-inbound-marketing-trends-for-2012-096116

Final Lewis & Partner Tips For Fan Page Admins:

• Be authentic • Be consistent • Make the investment • Make a commitment • Have fun with it!

Latest New TabSite Features

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Latest Features – Unlisted Sub-Pages



Latest Features Editable Form Widget



Editable Form Widget



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TabSite Webinar: Integrating Offline and Online Marketing

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