Integrating online and offline marketing

Integrating your offline and online marketing helps your customer find what they need, when they need it.

5 ways to integrate your online and offline marketing.

1. Use paid search to advertise products you promote offline.

2. Feature your offline promoted products on your site

• Make sure that the top promoted products in print/ads are found on your home page.

3. Make buzz in social marketing.

• Seek out bloggers/tweets/posts about similar products to engage in social conversations about what you’re promoting

4. Use insights from your paid search to learn how to speak to your customers

- use keyword search demographic to determinate target

- develop paid search ad specific to your target

- analyze what combination of keywords and ad

creative to drive specific traffic

- incorporate that language in offline marketing

5. Use real time search data to promote the most looked for results

In online: - see which products are in highest demand - identify keywords that are very popular

In offline: - use the insights to promote the products your customers are looking for.

Online advertising is similar to print because it offers visual message.

Advantages:

- Rich multi-media advertisement- Interactivity – feedback and login

registering- Personalization for individual audiences

=> targeting different market segments

Rules

Consistency – deliver information consistent with both modes of marketing.

1.

Simultaneous marketing – plan your campaigns on specific dates and make sure it’s is organized.

Tip: distribute printed and direct customers to your site for more information.

2

Target your customers- Helps you develop a more focused

campaign

! don’t set up a mass marketing

- Make customers feel valued and appreciated by sending relevant information.

3.

4. Review and improve:

- Review key performance indicators

- Monitor performance

- Survey your customers – find out what is working and tailor your strategies

- Adjust your marketing campaign after evaluation

Tips and Tricks

1. Use online trends to lead offline

- Analysis- Keywords- Visits- Conversions

2. Use consistent images and core messages across medium.

! Create guidelines

3. Use clear call-to-action.

- Clear- Relevant- valuable

4. Use short URL’s

- Easy to remember- Short and catchy

5. Use QR codes

6. Conduct online surveys

And remember:

• Consistency• Promote your site everywhere• Use keywords from your online ads• Use QR codes to send people to your site, apps or

special promotions• Model your marketing strategies to your customer

base.

Thank you for the images:

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