Taboola - Tips for Marketing Automation Implementation
Transcript of Taboola - Tips for Marketing Automation Implementation
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Tips for Marketo Success
Ran Gishri | VP Marketing, Taboola
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A Little About Me
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You Have Seen Us BeforeEnabling people to discover content at that moment when they are most likely to engage
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News | Business | Finance
Entertainment | Lifestyle
Tech
Exclusive Native Placements on Thousands of Top Publisher Sites
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Driving Action Through Content
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Across The Entire Funnel
Narro
wer
Targ
etin
g
Awareness
Consideration
Decision
Loyalty
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The Average American Sees Taboola 60 Times Every Month
750Mmonthly
uniqueusers
1B+monthly
clicks
88%US Internet
users reached*
5M+sponsored
content items
REACH PROPERTY95.5% Google Ad Network87.8% Taboola86.2% Google Sites61.5% Facebook60.3% Yahoo Sites56.6% Outbrain
52%mobile traffic
48%desktoptraffic
US desktop users reached, 12/2015
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Why Marketing Automation?
Q1 12 Q2 12 Q3 12 Q4 12 Q1 13 Q2 13 Q3 13 Q4 13 Q1 14 Q2 14 Q3 14 Q4 14Growth in # of Advertisers
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What We’re Doing With Marketo (and Why)Scale Lead And Client Engagement
Increase Efficiency Of Lead Processing
Better Visibility Into Marketing ROI
• Monthly Newsletters • Targeted Email
Campaigns: On-Boarding, Re-Activation, Promos, etc.
• Event Programs• Trigger-based Email
Communication
• Email Nurture Campaigns
• Lead Scoring & Prioritization
• Funnel Tracking Across Channels
• Engagement Tracking
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7 Tips For Success(And Mistakes To
Avoid…)
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#1
Know Your Goals.
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#2
Define Success Metrics.
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#3Ensure You Have The Right Resources.
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#4
Build Content.
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#5
Clean Up Your Data.
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#6
Crawl. Walk. Run.
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#7
Always Communicate With Sales.
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Questions?