TABLE OF CONTENTS - Anjuli Gopalakrishna · 2019-12-08 · video quality, your targeting, and your...
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2 DIGITAL MARKETING IN 2020
TABLE OF CONTENTSINTRODUCTION���������������������������������������������������������������������������������������������������������������������������1
How�Much�does�it�cost�for�Facebook�Ads�and�Facebook�Marketing�services�
in�Singapore�in�2020?��������������������������������������������������������������������������������������������������������������2
How�much�does�it�cost�to�hire�LinkedIn�Marketing�and�Ad�Services�in�
Singapore�in�2020?�������������������������������������������������������������������������������������������������������������������4
How�much�does�it�cost�to�hire�an�Instagram�Influencer�in�Singapore�in�
2020?����������������������������������������������������������������������������������������������������������������������������������������������6
How�much�does�it�cost�run�Instagram�Ads�in�Singapore�in�2020?��������������������� 7
How�much�does�it�cost�to�hire�Instagram�Marketing�Services�Singapore�in�
2020?���������������������������������������������������������������������������������������������������������������������������������������������� 7
How�much�does�YouTube�marketing�cost�in�Singapore�in�2020?������������������������9
How�much�does�it�cost�to�hire�SEO�services�in�Singapore�in�2020?�����������������11
How�much�does�it�cost�to�hire�Google�Ads�PPC�services�in�Singapore�in�
2020?�������������������������������������������������������������������������������������������������������������������������������������������� 13
How�much�does�it�cost�to�get�Email�Marketing�Services�in�Singapore�in�
2020?�������������������������������������������������������������������������������������������������������������������������������������������� 15
How�much�does�it�cost�to�get�a�website�design�done�in�Singapore�in�2020?
��������������������������������������������������������������������������������������������������������������������������������������������������������� 17
How�much�does�it�cost�to�hire�Facebook�Messenger�Chatbot�Marketing�
experts�in�Singapore�in�2020?�������������������������������������������������������������������������������������������19
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DIGITAL MARKETING IN 20201
INTRODUCTIONHow Much Does it cost to do Social Media Marketing in Sin-gapore in 2020?
The�cost�of�hiring�social�media�marketing�agency�for�all�your�social�media�marketing�needs�will�range�from�$1000�a�month�up�to�$20,000�a�month�in�Singapore�
Singapore’s�population�is�around�5�8�million�people,�and�out�of�these�3�3�million�people�are�social�media�users��More�than�40%�of�internet�users�in�Singapore�make�purchases�online��It�is�important�for�you�to�be�doing�Social�Media�and�Digital�Media�Marketing�in�Singapore�because�consumers�prefer�to�spend�time�on�the�internet�prior�to�making�purchase�decisions��They�check�out�reviews�and�ratings�on�social�media�channels��If�you�are�not�out�there,�you�are�probably�not�making�a�sale�
Let’s�look�at�the�breakdown�of�what�it�really�costs�to�do�Social�Media�Marketing�and�Digital�Media�Marketing�in�Singapore�
"They check out reviews and ratings on social media channels. If you are not out there, you are probably not
making a sale."
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DIGITAL MARKETING IN 20202
FACEBOOKHow Much does it cost for Facebook Ads and Facebook Marketing services in Singapore in 2020?
Budget�your�costs�for�Facebook�Ads�based�on�the�following�estimates�:
•� Facebook�Ads�Cost�per�Click�(CPC)�–�Average�Cost�$�1�10•� Facebook�Ads�Cost�per�1000�Impressions�(CPM)�–�Average�Cost�$�7�30•� Facebook�Ad�Creatives�–�Post�Graphics�–�Cost�May�Vary�from�$25�per�hour�
to�$�150�per�hour�depending�on�the�complexity�of�design�and�quality�and�experience�levels�
•� Facebook�Ads�management�as�a�service�–�Average�Cost�$�500-$2000�per�month�or�20%�of�your�total�ad�spend�per�month�whichever�is�higher�
Facebook� is� the�most�popular�social�media�channel� in�Singapore�with�82%�of�the�population�using�this�channel��However,�the�channel�has�evolved�significantly�now�such�that� in�the�newsfeed�it� is�extremely�unlikely�to�get�eyeballs�through�organic�posts� on�Facebook�Pages�� It� has�become�a�pay� to�play�platform��So�without�spending�on�Facebook�Ads,�chances�of�your�content�being�discovered�on�the�newsfeed�are�very�low��Budget�for�Facebook�Marketing�when�figuring�out�how�much�cost�for�digital�marketing�should�you�allocate�for�your�2020�plan�
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DIGITAL MARKETING IN 20203
STARTER
$250/Month
•� 10�social�Posts�with�Graphics�per�month
•� 1�Ad�Campaign•� Ad�Spend�Less�than�$�500�per�
month
STANDARD
$500/Month
•� 20�social�Posts�with�Graphics�per�month
•� 2�Ad�Campaigns•� Ad�Spend�between�$500-5000�
per�month
PREMIUM$1000/Month
•� 30�social�Posts�with�Graphics�per�month•� 4�Ad�Campaigns•� Ad�Spend�More�than�$�5000�per�month
Here is what we offer in our package for Facebook
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4
LinkedInHow much does it cost to hire LinkedIn Marketing and Ad Services in Singapore in 2020?
•� Cost�of�Ads�on�LinkedIn�–�Minimum�Bid�–�Approximately�$�2•� Cost�of�Ads�on�LinkedIn�per�1K�impressions�(CPM)�–�Approximately�$�7-9•� Cost�of�Ads�on�LinkedIn�per�Click�(CPC)�–�Approximately�$�5-6•� Cost� of� Hiring� a� LinkedIn�Marketing� Service� provider,� agent� or� freelancer��������
–�$�200�–�$�2000�per�month
LinkedIn� is� a� great� platform� to� build� your� Brand’s� Thought� Leadership� and�Authority� as� Subject� Matter� Expert� in� the� professional� space�� Here� you� can�network�and�connect�with�other�entrepreneurs�and�businesses�and�even�do�B2B�lead�building�efforts��Conisder�this�platform�when�setting�budgets�for�how�much�costs�to�allocate�for�digital�marketing�in�2020�
DIGITAL MARKETING IN 2020
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DIGITAL MARKETING IN 20205
STARTER
$250/Month
•� 10�social�Posts�with�Graphics�per�month
•� 1�Ad�Campaign•� Ad�Spend�Less�than�$�500�per�
month
STANDARD
$500/Month
•� 20�social�Posts�with�Graphics�per�month
•� 2�Ad�Campaigns•� Ad�Spend�between�$500-5000�
per�month
PREMIUM$1000/Month
•� 30�social�Posts�with�Graphics�per�month•� 4�Ad�Campaigns•� Ad�Spend�More�than�$�5000�per�month
Here is what we offer in our package for LinkedIn
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DIGITAL MARKETING IN 20206
INSTAGRAM INFLUENCERHow much does it cost to hire an Instagram Influ-encer in Singapore in 2020?
Instagram�influencer�rates�in�Singapore�in�2020�are�as�follows:
The�use�of�Local�Instagram�Influencers�has�tripled�over�the�last�year,�with�more�brands�going�for�collaborations��Any�local�influencer�who�has�a�following�of�more�than�10k�following�can�easily�fetch�up�to�$�1000�per�post�
The�biggest�segment�for�targeting�through�Digital�Marketing�in�Singapore�is�15–24year�age�group�which�comprises�87%�of� the� Instagram�users��You�can�hardly�afford�to�ignore�this�wonderful�platform��Especially�so�if�you�are�selling�products�that�have�a�visual�element�to�it��Example�Fashion,�Beauty,�Food�etc�
The�above�information�is�taken�from�Get�Kobe�(a�social�marketing�agency),�these�are�the�typical�rates�of�influencers�in�Singapore��https://www�getkobe�com/what-is-social-media-influencer-marketing/
And�you�may�find�this�resource�useful�on�10�guaranteed�ways�to�increase�your�influence�and�following�on�Instagram�
Instagram Followers Rates (Per Instagram Post)
2,000�to�10,000 $�75�to�$�250
10,000�to�50,000 $�250�to�$�500
50,000�to�100,000 $�1,000�to�$�3,000
500,000�and�above $�3,000�and�above
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DIGITAL MARKETING IN 20207
INSTAGRAMHow much does it cost run Instagram Ads in Singa-pore in 2020?
Instagram�Ads�Cost�per�Click�(CPC)�in�Singapore�$�1�4�to�$�1�5Instagram�Ads�Cost�per�1K�impressions�(CPM)�in�Singapore�$�6�to�$�7
How much does it cost to hire Instagram Marketing Services Singapore in 2020?
Cost�of�Hiring�an�expert�to�manage�and�run�your�Instagram�Account�do�proper�hashtag�research�and�run�Ads�would�range�between�$�500�to�$�5000�per�month�depending�on�the�scope�of�work�and�level�of�expertise�involved�
Instagram�posts�with�hashtags�receive�a�whopping�70%�more�engagement�than�posts�without�hashtags��So,�they’re�more�popular�and�more�visible�on�Instagram�than�non-hashtagged�posts��While�many�people�use�tools�to�get�this�done�such�as�Hashtagify�me�or�apps�such�as�Hashtag�Expert�for�IG�https://apps�apple�com/us/app/hashtag-expert-for-ig/id1256222789,�however�you�cannot�get�a�100%�result�from�these�apps��The�best�is�to�do�your�own�research�for�what�works�in�your�niche�and�business�
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DIGITAL MARKETING IN 20208
STARTER
$250/Month
•� 10�social�Posts�with�Graphics�per�month
•� 1�Ad�Campaign•� Ad�Spend�Less�than�$�500�per�
month
STANDARD
$500/Month
•� 20�social�Posts�with�Graphics�per�month
•� 2�Ad�Campaigns•� Ad�Spend�between�$500-5000�
per�month
PREMIUM$1000/Month
•� 30�social�Posts�with�Graphics�per�month•� 4�Ad�Campaigns•� Ad�Spend�More�than�$�5000�per�month
Here is what we offer in our package for Instagram
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DIGITAL MARKETING IN 20209
YOUTUBEHow much does YouTube marketing cost in Singapore in 2020?
A�typical�video�ad�costs�between�$�10�and�$�30�per�view,�depending�on�your�video�quality,�your�targeting,�and�your�overall�goal��On�average,�businesses�pay�an�average�YouTube�advertising�cost�of�$0�10�to�$0�30�per�view�or�action,�with�an�average�$10�daily�budget��That�means�every�time�someone�views�your�ad�or�engages�with�your�ad,�like�by�clicking�on�a�call-to-action,�you�pay�around�$0�10�to�$0�30�
YouTube�is�transforming�the�way�we�discover�content�on�the�Internet��With�more�than�3�Billion�searches�per�month,� it� is�the�biggest�search�engine�2nd�only�to�Google�itself,�bigger�than�Bing,�Yahoo,�Ask�and�AOL�put�together�
We would recommend setting aside $3000 for YouTube Marketing including creation of the Channel/Content/Advertising.
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DIGITAL MARKETING IN 202010
Here is what we offer in our package for YouTube
STARTER
$250/Month
•� YouTube�Channel�Set�up�NOT�included
•� YouTube�Channel�Optimization�with�Image�editing,�resizing�and�customizing�NOT�included�
•� Branded�Content�Writing�for�YouTube�Channel�NOT�included
•� Title/�Tag/Descriptions�optimization�included
•� Keyword�Research�20�keywords�included
•� Google�Ads�Set�up�if�not�already�done�included
•� Google�Ads�for�YouTube�$10�/�day
•� Edit�and�optimize�video�for�YouTube�Ad�and�upload�it�on�your�channel�included
•� Embed�Your�Video�in�blog�post�or�website�NOT�included
STANDARD
$500/Month
•� YouTube�Channel�Set�up�included•� YouTube�Channel�Optimization�
with�Image�editing,�resizing�and�customizing�included�
•� Branded�Content�Writing�for�YouTube�Channel�up�to�250�words�included
•� Title/�Tag/Descriptions�optimization�included
•� Keyword�Research�20�keywords�included
•� Google�Ads�Set�up�if�not�already�done�included
•� Google�Ads�for�YouTube�$10�/�day�or�more
•� Edit�and�optimize�video�for�YouTube�Ad�and�upload�it�on�your�channel�included
•� Embed�Your�Video�in�blog�post�or�website�included
PREMIUM$1000/Month
•� YouTube�Channel�Set�up�included•� YouTube�Channel�Optimization�with�Image�editing,�resizing�and�customizing�
included�•� Branded�Content�Writing�for�YouTube�Channel�up�to�500�words�included•� Title/�Tag/Descriptions�optimization�included•� Keyword�Research�100�keywords�included•� Google�Ads�Set�up�if�not�already�done�included•� Google�Ads�for�YouTube�$10�/�day�or�more•� Edit�and�optimize�video�for�YouTube�Ad�and�upload�it�on�your�channel�
included•� Embed�Your�Video�in�blog�post�or�website�included
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DIGITAL MARKETING IN 202011
SEOHow much does it cost to hire SEO services in Singapore in 2020?
It� will� cost� you� around� $1000-$2000� per� month� to� hire� Search� Engine�Optimization�SEO�expert�in�Singapore��This�should�cover�optimization�for�up�to�50-100�keywords,�on�page�optimization,�Meta�Tags�and�Titles,�Optimization�of�robots�txt�&�Google�Bot�crawls,�Creation�&�registrations�of�sitemap�xml,�Google�My�Business�Optimization,�Image�Optimization,�link�Redirect�Audit,� Internal�link�structuring�and�optimization�and�soliciting�backlinks�etc�
SEO� jargon�can�be�quite� scary��However,�we�want� to�make� it� simple� for� you��Therefore�we�have�put�together�a�step�by�step�guide�on�how�you�can�implement�SEO�for�your�business� in�an�easy�and�simple�way��Check�out�our�FREE�guide�here��
SEO�being� a� long� term� strategy,� you� need� to� consider� budgeting� for� SEO� in�deciding�how�much�does�it�cost�to�hire�Digital�Marketing�Services�in�Singapore�2020�for�your�specific�business�needs�
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DIGITAL MARKETING IN 202012
STARTER
$350/Month
•� 15-20�Keywords
STANDARD
$500/Month
•� 50-100�Keywords
PREMIUM$1000+/Month
•� 100+�Keywords
Here is what we offer in our package for SEO
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DIGITAL MARKETING IN 202013
GOOGLE ADS How much does it cost to hire Google Ads PPC services in Singapore in 2020?
The�average�CPC�cost�per�click�across�all�industries�in�AdWords�on�Google�is�$2�69�on�search�networks�and�$0�53�on�display�network,�according�to�WordStream��We�recommend�setting�aside�a�budget�of�$1000-2000�per�month�for�Google�Ads�
Google�Ads�can�be�super�effective� in�getting�your�brand� in�front�of� the�right�audience�at�the�right�time,�when�they�are�searching�on�Google�with�an�intent�to�find�what�they�need��The�quality�of�leads�is�high�
So�if�you�have�not�leveraged�Google�Ads�in�your�marketing�mix�as�yet,�consider�them�as�a�major�component�of�how�much�does�it�cost�for�your�business�to�hire�Digital�Marketing�Services�in�Singapore�in�2020�
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DIGITAL MARKETING IN 202014
STARTER
$500/Month
•� 15-100�Keywords�•� Ad�Spend�up�to�$�1000�per�
month
STANDARD
$750/Month or 20% of ad budget
•� 50-100�Keywords•� Ad�Spend�$�1000�–�$�5000�per�
month
PREMIUM$1000+/Month or 15% of ad budget
•� 100+�Keywords•� Ad�Spend�$�5000�per�month�and�more
Here is what we offer in our package for Google Ads
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DIGITAL MARKETING IN 202015
EMAILHow much does it cost to get Email Marketing Services in Singapore in 2020?
Cost�of�Email�Marketing�Services�works�out�to�$1�per� lead��Cost�of�hiring�an�expert�for�email�marketing�services�would�range�between�$200�to�$�5000�per�month�depending�on�the�complexity�of�work�and�experience�of�the�expert�
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DIGITAL MARKETING IN 202016
Here is what we offer in our package for Email Marketing
STARTER
$250/Month
•� Set�up�Email�Marketing�Account�in�MailChimp�or�other�tool�of�your�choice�
•� Design�3�templates�for�you�with�your�brand�logo
•� Design�one�Campaign�per�month�for�your�leads�database
•� Social�Media�and�Website�Integration�with�Emails
•� Email�List�Segmentation�and�Personalization�of�Campaigns�not�included
STANDARD
$500/Month
•� Set�up�Email�Marketing�Account�in�MailChimp�or�other�tool�of�your�choice�
•� Design�5�templates�for�you�with�your�brand�logo
•� Design�2�Campaign�per�month�for�your�leads�databas
•� Social�Media�and�Website�Integration�with�Emails
•� Email�List�Segmentation�and�Personalization�of�Campaigns�not�included
PREMIUM$1000/Month
•� Set�up�Email�Marketing�Account�in�MailChimp�or�other�tool�of�your�choice•� Design�5�templates�for�you�with�your�brand�logo�•� Design�4�Campaigns�per�month�for�your�leads�database�with�follow�up�
sequences�added�for�lead�nurturing•� Social�Media�and�Website�Integration�with�Emails•� Email�List�Segmentation�and�Personalization�of�Campaigns�included
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DIGITAL MARKETING IN 202017
WEBSITEHow much does it cost to get a website design done in Singapore in 2020?
The�cost�of�website�design�and�development�in�Singapore�can�range�from�$�2000�for�a�basic�static�website�with�6-8�pages�for�a�modern�mobile�responsive�website�on�WordPress�Platform� to�$�20,000� for� a�complex�e-commerce�website�with�payment�integrations�and�multiple�products�and�pages�with�dynamic�content��In�addition,�monthly�maintenance�packages�for�websites�can�range�from�$�250�to�$�2000�per�month�depending�on�the�complexity�of�the�work�involved�
If�you�don’t�own�a�website�then�website�design�cost�will�be�a�significant�part�of�how�much�does�it�cost�to�hire�Digital�Marketing�Services�in�Singapore�2020�for�your�business�
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DIGITAL MARKETING IN 202018
Here is what we offer in our package for WordPress Websites
STARTER
$750/Month
•� Basic�Static�Website�with�5�pages•� Your�Content�and�Images�•� Your�Domain�Registration�and�
Hosting�cost•� No�Monthly�maintenance•� No�Social�Media�Integrations�•� No�Email�/�Facebook�Pixel�/�
Google�Analytics�Integration•� One�Hour�Training�on�How�to�
use�WordPress�CMS�to�publish�content�and�manage�your�website
•� No�Competitor�or�Business�landscape�research
STANDARD$2000 one time + $250
monthly
•� Website�with�8-10�Pages•� Your�Content�and�Images�
supplemented�by�our�research•� Our�Domain�Registration�and�
Hosting�cost�for�one�year•� Monthly�Backup�and�Maintenance�
included•� Social�Media�Integrations�
included•� Email�/�Facebook�Pixel�and�
Google�Analytics�Integration�Included
•� Two�Hour�Training�on�How�to�use�WordPress�CMS�to�publish�and�manage�content�on�your�website
•� Basic�Competitor�and�Business�landscape�research�included
PREMIUM$5000+ one time + extra monthly maintenance.
Quote on Request
•� Website�with�E-Commerce�and�Payment�Gateway�Integration•� Your�Content�and�Images�supplemented�by�our�research•� Our�Domain�Registration�and�Hosting�cost�for�one�year•� Monthly�Backup�and�Maintenance�Included•� Social�Media�Integrations�Included•� Email�/�Facebook�Pixel�and�Google�Analytics�Integration�Included•� We�will�manage�the�CMS�for�you�on�a�monthly�basis•� Advanced�Competitor�and�Business�landscape�research�included
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DIGITAL MARKETING IN 202019
Chatbot MarketingHow much does it cost to hire Facebook Messenger Chatbot Marketing experts in Singapore in 2020?
Chat� Marketing� or� Conversation� Commerce� or� Chatbots� are� the� future� of�marketing�and�can�cost�you�around�$�1000-$10,000�for�initial�set�up�depending�on�the�complexity�of�the�features�and�expertise�of�the�service�provider��Monthly�Maintenance� and� Campaigns� Management� for� Chat� Marketing� can� cost�you�additional�$�250�per�month�to�$�5000�per�month��Chatbots�will�be�a�key�component�of�how�much�does�it�Cost�for�Digital�Marketing�Services�in�Singapore�2020�for�your�business�
With�3�Billion�people�using�Messaging�Platforms,�Chat�Marketing�is�the�future��Reap�the�advantage�of�early�adopter�by�adding�this�channel�to�your�marketing�mix�to�get�10x�returns� in�terms�of� leads�and�conversion�rates��We�take�pride�in�being�experts�in�this�cutting-edge�technology�which�can�help�to�differentiate�your�business�from�your�competitors�
We�have�put�together�a�FREE�Ebook�to�show�you�how�Messenger�Marketing�can�be�your�secret�magic�sauce�for�success�with�your�business�marketing��Download�it�for�FREE�here�
Or�you�can�check�out�our�Video�on� IGTV�and�YouTube�where�we�explain� the�benefits�of�using�Facebook�Messenger�as�a�channel�in�your�marketing�mix�
And�if�you�happen�to�be�a�restaurant�owner�by�any�chance,�then�you�can�visit�this�useful� resource�on�5�Reasons�Why�Chatbots� can�boost� your�Restaurant�Business?
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DIGITAL MARKETING IN 202020
Here is what we offer in our package for WordPress Websites
STARTER$1000one time + $ 250monthly maintenance
•� Set�up�a�Basic�Chatbot�for�your�Facebook�Business�Profile
•� Manage�One�Monthly�Campaign�to�get�more�subscribers�into�your�Bot�using�Facebook�Ads
•� Chatbot�Software�Cost�for�up�to�500�subscribers�FREE
•� No�Advanced�Features�integrations�such�as�Google�Sheets,�Email�follow�up�Sequences,�Automatic�Facebook�Custom�Audience�and�Lookalike�Audience�Creation
•� No�Custom�Flows�for�future�campaigns�included��Will�be�done�at�additional�cost�
STANDARD$1000 one time + $ 250
monthly maintenance
•� Set�up�an�Intermediate�Advanced�Customized�Chatbot�for�your�Business
•� Manage�Two�Monthly�Campaigns�to�attract�leads�and�subscribers�for�your�business�using�Facebook�Ads
•� Chatbot�Software�Cost�for�up�to�1000�subscribers�FREE
•� Advanced�Features�integrations�such�as�Google�Sheets,�Email�follow�up�Sequences,�Automatic�Facebook�Custom�Audience�and�Lookalike�Audience�Creation�etc�included
•� Two�Custom�Flows�for�2�monthly�campaigns�included
PREMIUM$5000+one time + extra monthly maintenance.
Quote on Request.
•� Set�up�an�Advanced�Customized�Chatbot�for�your�Business•� Manage�Ongoing�Monthly�Campaigns�to�attract�leads�and�subscribers�for�
your�business�using�Facebook�Ads�with�A/B�testing�and�multiple�Ads�and�Adsets
•� Chatbot�Software�Cost�for�up�to�2500�subscribers�FREE•� Advanced�Features�integrations�such�as�Google�Sheets,�Email�follow�up�
Sequences,�Automatic�Facebook�Custom�Audience�and�Lookalike�Audience�Creation�etc�included
•� Custom�Flows�for�all�monthly�campaigns�included
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ABOUT ANJULI
Anjuli�Gopalakrishna�is�an�expert�in�digital�and�social�media�marketing��She�can�help�you�with�strategy� and� implementation� of� your� digital�marketing�needs��She�also�provides�'skill�based'�training� workshops� on� topics� ranging� from�fashion�industry�to�digital�marketing�
You�can�reach�out�to�her�in�the�fol�lowing�ways�:www�facebook�com/anjuligowww�twitter�com/anjuligo
www�instagram�com/anjuligowww�linkedin�com/in/anjuligopalakrishna
https://www�anjulig�com/