T01 Induction
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Transcript of T01 Induction
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TOPIC 01
COURSE INTRODUCTIONLECTURER: THANG NGUYEN @ FSB HANOI
BASED ON: SAUNDERS ET AL(2012)
RESEARCH METHODS FOR BIZ STUDENTS
Dissertation
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OUTLINE
Business & management research
Theory vs practicality
Research process
Textbook overview
Reflective diary
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BUSINESS & MANAGEMENT RESEARCH
DEFINITION OF BIZ & MGMT RESEARCH
an undertaking
to find out things
about business and management
in a systematic way,
thereby increasing knowledge
TO FIND OUT THINGS
clear purposes of researchPractical consequence: take some action
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BUSINESS & MANAGEMENT RESEARCH
SYSTEMATIC WAY
research based on logical relationships
data collected with clear plans
data analysed & interpreted with clear
purposes
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THEORY VS PRACTICALITY
Mgmt researcher Practitioner
Focus of interest
Why?; basic understanding;general enlightenment;
theoretical explanation;
substantive theory building
How to? usable knowledge;instrumental;
practical solutions;
local theory-in-use
Requirements
Rigorous theories & methodology Deadlines
Output
Academic publications Actionable results
View of the otherDisdain of practitioner;
desire to make a difference to
practice
Deprecate or ignore;
belief research can provide
insights to managers problems
Source: Saunders et al. (2012) Research Methods, pp. 10
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THEORY VS PRACTICALITY
Basic research Applied research
Purpose
- Expand knowledge
- New universal principles
- Findings of significance for
society in general
Purpose
- Particular understanding
- Narrow new knowledge
- Practical relevance for
managers & organizations
Context
- People in universities
- Objectives by researcher
- Flexible schedule
Context
- People in various settings
- Objectives negotiated
- Tight schedule
Source: Saunders et al. (2012) Research Methods, pp. 11
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THEORY VS PRACTICALITY
Taxonomy of
research
Higher
practical
relevance
Lower
practical
relevance
Higher
theoretical
rigor
Pragmatic
science
Pedantic
science
Lower
theoretical
rigor
Popularist
science
Puerile
science
Source: developed from Hodgkinson et al. (2001)
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RESEARCH PROCESS
RESEARCH PROCESS
Formulate & clarify a topic
Review literature
Design the research
Collect data
Analyse data
Write up a structured report
VISION OF A RESEARCH PROCESS
Not straightforward
Normally, iterative (progress graph)
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RESEARCH PROCESS
HOW TO START A RESEARCH PROJECT?
Write down ideas
Clarify research questions & objectives
Revise all previous thoughts
Get momentum and start rolling
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TEXTBOOK OVERVIEW
RESEARCH PROCESS IN MORE DETAILS
Our textbook: an excellent outline
SAUNDERS ET AL (2012) RESEARCH
METHODS
C01 Biz & mgmt researchC02 Clarifying topic
C03 Reviewing literature
C04 Philosophies & approachesC05 Research design
C06 Access & research ethics
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TEXTBOOK OVERVIEW
SAUNDERS ET AL (2012) RESEARCH
METHODS
C07 Sample selectionC08 Secondary Data
C09 Primary data via observation
C10 Primary data via interviewsC11 Primary data via questionnaires
C12 Quantitative analysis
C13 Qualitative analysisC14 Writing and presenting
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REFLECTIVE DIARY
REFLECTIVE DIARY/RESEARCH NOTEBOOK
Chronological order
Both good and bad lessons
Read articles with summaries
Discussions with supervisor
Helpful conversations with peersSudden emergent thoughts
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REFLECTIVE DIARY
WHY A REFLECTIVE DIARY?
Secret of the learning process
LEARNING CYCLE (KOLB, HONEY, MUMFORD)
Concrete experience
Observation and reflectionAbstract concepts and generalisations
Testing concepts and new generalisations