Evaluation 2016

Table of Contents

1. Introduction of Sziget Festival2. Communication3. Visitor data4. Research data5. Sziget 20166. 25th Sziget in 20177. Sziget Cultural Management Ltd.

Introduction of SZIGET• Location: Budapest, Hajógyári Island • Date: 10 – 17 August 2016• This multicultural event is being organized since 1993• The biggest festival in the CEE region but also a very unique and

outstanding event in whole Europe.• Sziget Festival has won the „Best Major Festival” category at the

European Festival Awards in 2011 and 2014• In 2016 the budget was cca. 5,7 billion HUF and 496.000 visitors were

here.• 50 venues including five big stages representing different styles and

genres.• Colorful program choice and styles: world music, mainstream, rock,

electronic music, blues, jazz, dance and also theatre productions, fine arts exhibitions, literature evenings, classical music concerts, child programs, sports, etc.

• Unique decoration conception, special venues, atmosphere – ART of Freedom

Further informations: http://en.szigetfestival.com/

SZIGET map 2016

SZIGET Island of freedom:

• „Island of Freedom” concept since 2013• Communication period: from the aftermovie in Autumn

until the end of the festival.• Main elements (Hungary): the biggest television

channels and radios, outdoor and press campaigns, and an extremely strong web/social communication campaign; The value of the campaign is more than 800 million HUF.

• National campaign: customized media usage by country, but overall a strong central online presence (viber, facebook, twitter, youtube, instagram snapchat, ...)

• Beside ATL advertising we have strong PR activity, the value of this cca. 600 million HUF in the point of the Hungarian presences.

• The website of the Sziget Festival is available in 17 different languages (www.szigetfestival.com)

• Visitors of the website between 1 March – 27 August: HU Users: 889 324 website check: 7 158 846 EN Users: 1 022 154

website check: 6 637 322

Communication

http://en.szigetfestival.com/mobileapp 94 199 active mobile app users

Sziget Festival application

Sziget Passport = program brochureThe program bochure was also the official

passport of Sziget in 2016In English: 120 000 copiesIn Hungarian: 80 000 copies

Marky Ramone's BltizkriegSkunk AnansieJake BuggMØParov StelarMovits!Travis ScottBohemian BetyarsKovacsEditorsUnkleQuimbyNorma Jean MartineKodalineMolotovHalott PénzBoyDavid GuettaBloc PartyKaiser ChiefsTroyboiParkway DriveFIDLARThe Last Shadow PuppetsJess GlynneEnd Show with HardwellBullet for My Valentine

Live streamlive broadcasts of 27 concerts, in 2.494.598 minutes altogether, more than 300.000 people watched from all over the world.

People who were interested in Sziget were able to follow the live broadcasts on the official facebook page, on youtube or on the official web page.

SZIGET – social media

206 063 subscribers on the Sziget Festival channelaftermovie, concerts, thematic video contents (Christmas, Valentine’s Day)Exciting daily videos during the event (Sziget TV)

* 2016. szeptember

#Sziget 2016 is on

#Sziget 2016 vibe

Who is the best dancer?

Let’ get married! Never ending party

Szitizens, love, happiness

Sziget 2015 aftermovie

Sziget Festival Official on the facebook451.500 followers*Pictures, videos, constant interaction with usersFacebook live stream from the festival33 concert live streams

Instagram: 53 000 followers*#sziget2016: 50 438 posts#sziget: 159 614 postsInstagram stories: videos/animated pictures viewed by 5000-8000 users

Twitter: 83 251 followers*

Snapchat Live special: daily 30-40 videos with 3500-5000 viewers

Viber public chat: 7 700 followers*

In 2016 the cooperation of Sziget Festival and Viber created the Sziget - Island of Freedom Public chat room where fans can follow the festival's everyday life.

*in September 2016

Performers’ feedback:

Almost 500.000 visitors at Sziget Festival in 2016

Visitors data

Research datas based on the survey of IPSOS

Item number=1886

Item number=1121 (308 Hungarian and 813 foreign

interviews)Netherlands:189; Great Britain 156; France: 109; Germany: 67; Italy: 67;

others: 225

Hajógyári Island10-16th August 2016

NetherlandsFrance

UKGermanySlovakia

SwitzerlandBelgium

IrelandItaly

Turkey

12%8%

5%4%3%3%3%3%1%1%

40%

60%foreigner

hungarian

Education

Middle school or less 7%Labour school 1%

High school 30%

Currently at University 29%

BA/MA 32%

Residence - Hungary

I am a student

i am an employee

I am the head of a departement at a company I work

I have my own company

I do not work at the moment

60%

22%

9%

5%

3%

Job

52%

48%

Budapestother city

Residence Top 10 country

Source: scanner adatok és forgalomszámlálás (N=1886)

SCANNER ADAT SCANNER ADAT

In 2016 we could use the scanned data of the check-in system, so more accurate data were available.

47% 52%

Sex

6%

53%20%

14%5% 1% under 18

18-25

26-30

31-40

41-50

above 50

Age

exSCANNER DATA

SCANNER DATA

I have no financial problems, I can save money and let myself a little luxury

I spend a big part of my salary but I cannot save money

I can let myself a lot more than other people

I almost have to spend my whole salary

I do not want to answer

53%

21%

10%

3%

13%

Financial Circumstances

Source: scanner adatok és forgalomszámlálás (N=1886)

More than half of the visitors of Sziget are between 18-25. Most of them are living well and they can afford some luxury as well.

0%

20%

40%

60%

80%

100%

1.0

2.0

3.0

4.0

5.0

5 6 6

20 16

22

13

25

7 10

2237

2233

4141

30

36

23

2529

30

5772

60

34 3926

48

16

67 59

28

1 1 9 119

94 3

13

3

17

1 1

10

4.5 4.7 4.54.0 4.1

3.5

4.3

3.0

4.6 4.5

3.6

5 - Totally satisfied

4

3

2

1- not at all

Average (1-5)

0%

20%

40%

60%

80%

100%

1.0

2.0

3.0

4.0

5.0

0 0 0 1 1 8 2 6 1 1 0 2 11 1 1 6 412

414

1 2 2 6 46 6 1019 20

28

16

31

6 9 1019 15

36 3040

35 34

28

32

26

2027 31

3634

57 6349

32 3922

45

21

7360 55

36 434.5 4.5 4.3

3.74.0

3.4

4.1

3.4

4.6 4.4 4.44.0 4.0

5- Totally satisfied

4

3

2

1 - Not at all

Average (1-5)

94% 94% 93% 75% 80% 56% 83% 39% 92% 89% 58%

93% 93% 89% 73% 74% 51% 79% 48% 92% 88% 87% 73% 79%

Total satisfacti

on

Quantit

y of progra

ms

Quality of

programs

Service

s

Quality of food

and drinks

Prices of food

and drinks

Information

services

hygiene,

cleanliness

decoration

The application of Sziget

The website

of Sziget

Ticket prices

enviromental awarne

ss

Top 2

Top 2

2015

2016

Forrás: főkérdőív

Satisfaction survey 2015-2016

One out of three app users keep the app on their phone after the festival.In this year the Sziget passport was the the most common tool for orientation.

92% visits the website of Sziget

44% uses the Sziget app for orientation

What do you use on the spot?

Sziget passportSziget Festival app

Routing tableInternet, webAsk a workerAsk a Szitizen

64%

43%

33%

9%

73%

44%

16%

14%

8%

5%

80% watches Sziget posts on Facebook

32% keeps the app after the festival

Forrás: főkérdőív

Quality

Quantity of programs

Quality of programs

Services

Quality of food and drinks

Prices of food and drinks

Information services

Hygiene, cleanliness

Decoration

Sziget Festival app

Sziget Festival website

Ticket prices

Environmental awareness

This year was the first time on Sziget for four out of five foreigners. The opinion of the Hungarian and the foreigner returnees doesn’t differ significantly about the development of the festival.

55%19%11%

4%3%

9%

first timesecond timethird timefourth timefifth timemore than fivei don't know

hungarianforeigner

hungarianforeigner

hungarianforeigner

hungarianforeigner

hungarianforeigner

hungarianforeigner

hungarianforeigner

hungarianforeigner

hungarianforeigner

hungarianforeigner

hungarianforeigner

hungarianforeigner

hungarianforeigner

39%39%39%

24%36%

27%34%31%26%

20%11%16%

32%33%

29%30%

52%31%37%

53%36%

29%14%11%

38%39%

55%52%55%

71%56%

61%59%64%70%

71%67%

71%60%61%

60%61%

40%64%52%

44%55%66%

52%77%

54%55%

6%9%6%5%8%

12%7%6%4%

8%21%13%

8%6%

11%9%8%5%

10%4%

9%5%

34%11%9%6%

Comparison with previous yearsimproved unchanged deteriorate

81%

14%

3% 1% 1%first timesecond timethird timefourth timefifth timemore than fivei don't know

Hungarians

Foreigners

N=308

N=813

Forrás: főkérdőív

Main Stage

OTP Bank - A38 Stage

Colosseum

Telekom Arena

ArtZone

Luminarium

Magic Mirror

Cirque du Sziget

Sziget Beach - Cökxpôn Chill Garden

Before I Die

Petőfi Radio - Telekom VOLT Fesztivál Stage

Europe Stage

Aldi

Afro-Latin-Reggae Falu

Casa Bacardí

63%

36%

26%

20%

20%

16%

15%

11%

11%

10%

10%

9%

8%

8%

7%

The most popular venues

Bázis: teljes minta, N=1121 Forrás: főkérdőív

Sziget sponsors based on the number of visitor mentions

Bázis : Teljes minta (N=1121)Forrás: főkérdőív

Köszönjük a figyelmet!

Sziget Festival 2016We closed the 24th Sziget with „sold out” passes and more full house days – nearly half million people attended.

Beside the music programs, other programs like street theatre, circus performances, civil organizations, art venues were also very popular.

The visual world of Sziget was very impressive even this year. 63 winner installments were created for Sziget within the „Art of Freedom” project

Every day at 7 pm various "special parties" entertained the audience at the Main Stage, and Sziget ended with a spectacular Endshow party.

Considerably more attention has been paid to environmental partying and awareness-raising communication, about 10,000 people participated in the various waste exchange actions, in the Szigetrecycling program

The check-in system at the Sziget Festival also performed well which was introduced in 2016. This system – similar to those used for individual identification at airports – reads the visitors’ name and data from the code found on the armband, thus reducing the possibility of fraud.

Sziget was the island of love and peace this year, as always, just like almost a quarter of a century... constantly.

Sziget Festival 2016 aftermovie

25th Sziget in 2017In 2017 we celebrate the 25th anniversary of Sziget festival.

On 25 September, we started with a 25-hour long ticket sales - Prime Szitizen promotion - and also started the communications of the 25th Sziget.

On the 25th day of each month we make new announcements and advertise special offers.

We want to make the 25th Sziget festival memorable in many ways, in terms of both programs and additional services.

We improve the quality of services (hygiene, roads, infrastructure, hospitality, etc) constantly, hence we hope that satisfaction of the visitors will simultaneously improve even further.

We will continue the „digital” development of the Sziget - both in the preparatory communication (Innovative developments and co-operations, such as Viber) and at the festival (check-in, payment systems, applications, etc).

We pay more attention to the environmental protection – „Sziget Recycling”

The Sziget Cultural Management Ltd.• One of Europe’s best-known festival organizers, and the biggest in the

Hungarian festival market.

• Established in 1993, the office currently has 50 full-time employees.

• Market leader in event and festival organization in the CEE region.

• It has extensive network of sales and promotion in Europe, especially in the Western European countries: Italy, France, Netherlands, England, Spain, Germany, etc.

• The Ltd. has an estimated 80% revenue share from the organized festivals: Generali Gyerek Sziget, Telekom VOLT Fesztivál, Balaton Sound, Sziget Fesztivál.

• More than 1.000.000 visitors came to our events in 2016.

• Owner of many international prizes

Gyerek Sziget• Date: June 2017 (4 weekends)• Location: Hajógyári Island

Gourmet Fesztivál• Date: 12 – 15 May 2017• Location: Budapest, Millenáris Park

Telekom VOLT Fesztivál• Date: 27 June – 1 July 2017• Location: Sopron, Lővér camping

Balaton Sound• Date: 5 – 9 July 2017• Location: Zamárdi, beach

Sziget• Date: 9 – 16 August 2017• Location: Hajógyári Island

NAGYON BALATONBmyLake: 23 – 26 August 2017STRAND: 23 – 26 August 2017• Location: Zamárdi, beach

Portfolio of the festival season in 2017

Thank you for your attention!