Systematic Inventive Thinking

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    Breakthrough thinking

    from inside the box

    Devendra Kumar Sahu

    Vaishvik KaleMayank Raizada

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    Introduction

    Fallacy of thinking outside the box

    Inside the box thinking

    Why brainstorming fails?Wild and out of the box thinkingSlicing the existing data in new ways

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    Correct way: middle path

    Asking questions to create newboxes

    Asking right questions

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    The process of thinkinginside the box

    Bound the range of acceptable ideasand select questions accordingly

    Select participants who can produceoriginal insights

    Ensure that everyone is fully

    engaged Properly align the social norms of

    meetings

    Focus every discussion using

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    Donts

    Do not rely solely on brainstormingsession

    Narrow the list of ideas to the onesyou will seriously investigate rightaway

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    Concept Leveraging Using

    Systematic InventiveThinking

    Devendra Kumar Sahu

    Vaishvik KaleMayank Raizada

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    Prelogue

    Customers are source of Innovativeideas?

    Imagination to envision?

    Product success?

    Outside the Box thinking

    Flurry out of the reach ideas Flop ideas

    What is the Solution..????

    77

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    Box with

    Constraints

    Systematic InventiveThinking

    PresentProduct

    Substraction

    Multiplication

    Division

    Task Unification

    AttributeDependencychange

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    Remove usefulcomponent and

    implement functionwith existingcomponents

    Complexity Size

    Cost

    99

    SITSubstractionMultiplicationDivisionTask UnificationAttribute Dependency

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    Make one or morecopies of same

    element More qualitative

    change

    Multiply benefits

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    SITSubstraction

    MultiplicationDivisionTask UnificationAttribute Dependency

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    Existing productinto component

    parts1. Physical

    2. Functional

    Car CD Tapeplayers

    3. Preservational

    Caesereadetachable rugs

    1111

    SITSubstractionMultiplication

    DivisionTask UnificationAttribute Dependency

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    New task to existingelement of product

    or environment

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    SITSubstractionMultiplication

    DivisionTask UnificationAttribute Dependency

    3

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    Finding relationshipbetween attributes of

    product andenvironment of itsuses

    Photochromiclenses

    Female razors

    Indoor sprikler kits

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    SITSubstractionMultiplication

    DivisionTask Unification

    AttributeDependency

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    Choosing the Tool

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    ComplexProduct

    Cost Reduction QuantitativeImprovement

    Substraction Task UnificationMultiplication

    Substraction

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    How to Approach

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    Breakdown into Physicalcomponents

    List productsAttributes

    CustomerFeedback

    ExternalConstraints

    Brainstorming

    New InnovativeProduct

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    Thank

    You

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    Color Type of Ring BatteryPower

    LED

    Users Age X X

    CallerIdentity

    X X X

    Time of

    dayX X X X

    Availablebalance

    X X X X

    Internal Attributes

    Ex

    ternalAt

    tributes

    SystematicBrainstorming