System in motion_magentocom (china)_2014

Openbravo - O2O Retail Strategy

© Axial


© Axial

O2O concepts

O2O strategy

How can IT help?

O2O success stories

Q&A

System in motionOpenbravo China

O2O Concepts

Sales

Customer

Money

Product


O2O Concepts

Customer

Online

Mobile

Ecommerce

Social

Platform 1

Buy

Recommend

Platform 2

Sell

Buy

Offline

Store

Browse

Buy

Return

Shopping mall

Browse

Hangout


O2O Concepts

Sales

Customer• Channel 1

• Channel 2

• Channel 3

• Channel 4

Money

Product


O2O Concepts

Money

Offline

Cash Card

Credit

Debit

Mobile

Ali wallet

Tencentwallet

Paypal

Octopus

Online

Cash (COD) Card

Credit

Debit

Gateway

Alipay

Paypal

Tencent


O2O Concepts

Sales


• Channel 2

• Channel 3

• Channel 4

Easiestpayment

Product


O2O Concepts

Produce

Store

Package Distribute

Transport

Resell Buy

Consume

??


O2O Concepts

Sales


• Channel 2

• Channel 3

• Channel 4

Easiestpayment

Unique Product


O2O Concepts

Customer

Online

Mobile

Ecommerce

Social

Platform 1

Buy

Recommend

Platform 2

Sell

Buy

Offline

Store

Browse

Buy

Return

Shopping mall

Browse

Hangout


© Axial

O2O concepts

O2O strategy

How can IT help?

O2O success stories

Q&A


O2O Strategy

Implement sales channels

Facilitate multi-channel conversion

To generate up-sell


O2O Strategy

• User experience -> consistency

• User journey -> conversions

Channels

• Unification -> shared references

• Analytics -> big data

Decision making

• Consolidated P&L -> avoid internal competition

• Channel / Geography matrix -> local conversions

Integration


O2O Strategy

Offline - Online

Bridges

•URL

•QR Code

•Terminals

Incentive

•Discount

•Gift

•Service

Push

•Proposed

• Imposed


O2O Strategy

Online - Offline

Bridges

•Locator

•Direction

•Booking

Incentive

•Service

•Gift

•Discount

Push

•Proposed

•Imposed


Return

Delivery

Payment

Checkout

O2O Strategy

O2O – Mid transaction conversion

On Off

On Off

On Off

On Off


O2O Strategy

Market

Place

Logistics

Customer

Conversion

Brand owned

Online Market place – Online Brand


O2O Strategy

Online Social – Offline Commerce


© Axial

O2O concepts

O2O strategy

How can IT help?

O2O success stories

Q&A


How can IT help?

Automation

Merchandising

• Catalog

• Prices

• Discounts

• Promotion

CRM

• 360 view

• Loyalty

• Profiling

• Clustering

• Targeted content

Supply chain

• Central logistics

• Tracking

• Replenishment


How can IT help?

Agility

Trend acceleration

• Retail -> ecom -> mobile -> social

• Frequent update

• Quick implementation

Implementation

• Priority driven

• Quickest path to value

• Continuous improvements

Data driven decisions

• Measure

• Evaluate

• Adjust

New business models

• Multi-channel

• Multi-company

• Multi-currency

• Multi-language

• Multi-brand


How can IT help?

IT Strategy

1. ERP Foundation

• Agile

• Open

• Central

2. Channels

• Well defined

• Standard & rules

• Integration

• Conversion points

3. Intelligence

• All data sources

• Standardize

• Analytics

System in motionOpenbravo ChinaSystem in motion 23

How can IT help?

Reporting

Combined payment

methods

Web-based

Customizable

Mobile

Real-time Sync

Offline Support

Multi-channel

How can IT help?


O2O Success stories


O2O Success storiesNext steps

franchisee network


O2O Success storiesNext steps

System in motion_magentocom (china)_2014

Business

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