Syllubus-IT3403 Business Management September 7 2007

7/30/2019 Syllubus-IT3403 Business Management September 7 2007

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BIT, Year 2 Semester 3 Detailed Syllabi

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IT3403: Business Management (Optional)

INTRODUCTION

This course on Business Management is one of the five courses designed for

Semester 3 of Bachelor of Information Technology Degree program. It starts with

introduction to evolution of management and moves to managerial processes

and the economics of the business management covering 60 hours of lectures.

CREDITS: 04

LEARNING OUTCOMES

After successful completion of this course, students will be able to:

Apply management theories and practices in the decision making process Identify the skills needed by managers and managerial roles

Recognize the importance of leadership qualities and motivation theories

Discuss Marketing Strategies based on Marketing Principles

Interpret Financial Statements and use Financial Ratios in the decisionmaking process

Apply economic principles in day to day business operations

OUTLINE OF SYLLABUS

Topics Hours

Evolution of Management 03

Managerial Roles & Skills 04

Management Process 10

Organizational Structure & Behavior 04

Motivation & Leadership 06

Marketing 08

Introduction to Accounting 02

Introduction to Double Entry Account System & Trial Balance 04

Financial Statements : The Balance Sheet 03

Financial Statements : The Profit & Loss Account 03

Introduction to the Analysis & Interpretation of AccountingStatements

04

Managerial Economics 09

Total Hours 60


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SYNOPSIS/OVERVIEW

This course is carefully designed to provide a clear understanding on business

management to non-management learners who are involved with multiple

disciplines. It emphasizes on the managerial roles of a manager, the

management process, organizational structure, leadership and motivation in

management andalso focuses on marketing theories and introduces the financial

concepts such as double entry, trial balance, balance sheet, profit and lost

account and financial statements in management in a nut-shell. It introduces the

basic concepts behind managerial economics, too.

PEDAGOGICAL FRAMEWORK

The main pedagogical framework of the course focuses on instructions,

demonstrations and simulators to create an environment for the learner to

learn through activities.

EXPECTATIONS/ EXAMINATIONS/ REQUIREMENTS

The learners are expected to obtain knowledge and master necessary skills

to work with any Business Management competently. Set of questions are

provided to the learner at the end of the content of each chapter and two

assignments are provided one at the end of the first half of the syllabus and

the other at the end of the full syllabus. Marks for the activities and quizzes

are not counted but marks for the assignments are tracked by the LMS and a

pass grade is issued. Obtaining pass grades for the two assignments and

Final Exam are mandatory for the completion of Semester 3.


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REQUIRED MATERIALS

Main Reading:

Ref 1 : Management (6th edition), By James A.F. Stoner & R. Edward Freeman,

ISBN: 81-297-0252-5, Prentice Hall

Ref 2 : Principles of Marketing (11th edition) By Philip Kotler & Gary Armstrong,

ISBN: 81-203-2825-6, Prentice Hall of India.

Ref 3 : Financial Accounting in Sri Lanka (1st edition), by Hema Wijewardena,

ISBN: 9-5598-8150-7, Wijaya Publishing

Ref 4 : Economics (10th edition), By Lipsey & Chrystal

ISBN: 0-1956-6902-1, Oxford University Press

Supplementary Reading

Ref 5 : Business Accounting (6th

edition), By Frank Woods & Alan Sangster.ISBN: 8-1317-0524-2, Prentice Hall


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DETAILED SYLLABUS:Section 1: Evolution of Management (3 Hrs) [Ref1]

Learning Outcomes

Define what you mean by management

Explain the classical and behavioral theories of management

Describe the different approaches to management

Material /Sub Topics

1.1. Introduction to Management [Ref1: pg 32-39]

1.2. Classical Theories of Management [Ref1: pg 61-66 ]

1.3. Behavioral Theories of Management [Ref1: pg 67-70]

1.4. Systems & Contingency Approach to Management[Ref1: pg 72-75]

1.5. Modern Approach to Management [Ref1: pg 77-78]

Section 2 : Managerial Roles & Skills (4 Hrs) [Ref1]

Learning Outcomes

Identify different types of managers

State the different roles of a manager

Identify various management levels and skills

Describe the challenges of management


2.1. Types of Managers [Ref1: pg 42-43]

2.2. Management Level & Skills [Ref1: pg 43-44]

2.3. Managerial Roles [Ref1: pg 40-41]

2.4. The Challenge of Management [Ref1: pg 44-48]


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Section 3 : The Management Process (10 Hrs) [Ref1]

Learning Outcomes

Explain the process of management

Discuss the techniques such as SWOT and Porters Forces in Environmental

analysis

Describe the steps involved in analyzing and planning

Identify the concepts of organizing

Identify the importance of leading process of management

Identify the steps in controlling process


3.1. Introduction to the Management Process [Ref1: pg 263-277]

3.2 Environmental Analysis [Ref1: pg 89-98 and 300-301]

3.3. Planning Process & Strategic Planning [Ref1: pg 289-302]

3.4. Organizing [Ref1: pg 340-349]

3.5. Leading [Ref1: pg 466-467, 496-497]

3.6. Control process & Types of Controls [Ref1: pg 584-597]

Section 4 : Organizational Structure & Behavior (4 Hrs) [Ref1]

Learning Outcomes

Summarize different organizational structures

Define the role of coordination, communication and delegation

Explain the concept of decentralization and empowerment

Summarize different authority levels


4.1. Organizational Structures [Ref1: pg 356-360]

4.2. Delegation & Empowerment [Ref1: pg 370-388]


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4.3. Coordination [Ref1: pg 525-533]

4.4. Communication [Ref1: pg 550-566]

Section 5 : Motivation & Leadership (6 Hrs) [Ref1]

Learning Outcomes

Identify different theories in motivation

Apply different theories and approaches in leadership


5.1. Introduction to Motivation

5.1.1. Content Theories [Ref1: pg 466-472]

5.1.2. Process Theories [Ref1: pg 473-481]

5.1.3. Reinforcement Theories [Ref1: pg 482-486]

5.2. Introduction to Leadership

5.2.1. Trait Approach [Ref1: pg 496-498]

5.2.2. Behavioral Approach [Ref1: pg 499-505]

5.2.3. Contingency Approach [Ref1: pg 506-510]

5.2.4. Modern Leadership Theories [Ref1: pg 513-515]

Section 6 : Marketing (8 Hrs) [Ref2]

Learning Outcomes

Describe the fundamental principles in marketing

Identify the elements of marketing mix

Explain the process of segmenting, targeting and positioning

Discuss the product life cycles and BCG matrix

Express the pricing and marketing strategies


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6.1. Introduction to Marketing [Ref2: pg 4-12 and 22-31]

6.2. Marketing Mix [Ref2: pg 46-51]

6.3. Segmentation, Targeting & Positioning [Ref2: pg195-227]

6.4. Product Life Cycles & BCG Matrix [Ref2: pg 290-301 and 38-41 ]

6.5. Pricing Strategies [Ref2: pg 330-345]

6.6. Marketing Strategies [Ref2: pg 524-546]

Section 7 : Introduction to Accounting (2 Hrs) [Ref3]

Learning Outcomes

Identify the basic principles of financial accounting

Explain the different forms of ownership in business entities


7.1. Financial and Management Accounting (Ref3 : pg. 5-8)

7.2. Forms of Business Organizations (Ref3 : pg.13-14)

7.3. Primary objectives of a business (Ref3 : pg.14-15)

7.4. Basic Principles of Accounting (Ref3 : pg.22-24)

Section 8 : Introduction to Double Entry Account System & Trial Balance (4 Hrs)

[Ref3]

Learning Outcomes

Discuss the principles of Double Entry

Analyze Ledger Accounts and Trial Balances

Identify the procedures used in a double entry accounting system

Identify the relationship between the trial balance and the double entry system

Explain the usefulness & limitations of the trial balance


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8.1. Principles of Double Entry (Ref3 :pg 65-72)

8.1.1 The account, ledger and journal (Ref3 :pg. 65-66, pg. 71 and pg .98)

8.1.2 The system of debits and credits (Ref3 :pg 65-70)

8.1.3 The double-entry system (Ref3 :pg 72-78)

8.2. The Trial Balance & its limitations (Ref3 :pg. 78-81)

Section 9 : Financial Statements : The Balance Sheet (3 Hrs) [Ref3]

Learning Outcomes

Discuss the concepts behind the Balance Sheet Identify the transactions which has an effect on the Balance Sheet

Extract data from the Balance Sheet & comment on the performance of the

organization


9.1 Balance sheet of a sole proprietor (Ref3 :pg 29-32, pg 186-188)

9.1.1 Assets (Ref3 :pg 32; pg 188-189)

9.1.2 Owners equity (Ref3 :pg 33-35)

9.1.3 Liabilities (Ref3 :pg 35-36; pg 189)

9.1.4 The accounting equation (Ref3 :pg 36-37)

9.1.5Transactions affecting and not affecting owners equity (Ref3 :pg 37-

41)

9.1.6 Effect of transactions on the balance sheet (Ref3 :pg 37)

9.2 Transaction and their effect on Balance Sheet (including examples) (Ref3 :pg37-52)


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Section 10 : Financial Statements : The Profit & Loss Account (3 Hrs) [Ref3]

Learning Outcomes

Discuss the concepts behind the preparation of a profit and loss account

Analyze sales, other income and expenses in a balance sheet

Extract information from a profit and loss account and comment on the

performance of the organization


10.1 Key features of accounting for a trading business (Ref3 :pg 162-164)

10.2 Value of sales (Revenue)

10.2.1 Returns & allowances (Ref3 :pg 172-175)

10.2.2 Net sales (Ref3 :pg 177)

10.3 Cost of sales (Ref3 :pg 164-165)

10.3.1 Value of inventory (Ref3 :pg 165-166)

10.3.2 Discounts (Ref3 :pg 166-167)

10.3.3 Returns & allowances (Ref3 :pg 172-175)

10.3.4 Transport cost (Ref3 :pg 167-168)

10.4 Operating Expenses & profit or loss (Ref3 :pg 183)

10.5 Example (Ref3 :pg. 178, pg 185)

Section 11 : Introduction to the Analysis & Interpretation of Accounting

Statements (4 Hrs) [Ref3]

Learning Outcomes

Define ratio analysis

Identify different uses of financial statement analysis

Extract necessary information from a given financial statement to calculate ratios to

comment on the profitability, liquidity and financial stability of the organization


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11.1. Type of ratios and its use (Ref3 :pg 625)

11.2. Profitability ratios (Ref3 :pg 626-634)

11.3. Liquidity ratios (Ref3 :pg 635-640)

11.4. Financial stability ratios (Ref3 :pg. 641-643)

11.5. Limitations of financial statement analysis (Ref3 :pg. 643-644)

Section 12 : Managerial Economics (9 Hrs) [Ref4]

Learning Outcomes

Identify the laws of demand and supply Identify different types of markets

Discuss the principles in production and costs in the short run

Explain the basics of macro economic principles


12.1. Introduction to Economics (Ref4 : pg. 1-10)

12.2. Demand, Supply & Price (Ref4 : pg. 39-54)

12.3. Types of Markets

12.3.1. Perfect Competition (Ref4 : pg 156-175)

12.3.2. Monopoly (Ref4 : pg 177-190)

12.3.3. Oligopoly (Ref4 : pg 199-201, 209-213)

12.4. Production & Cost in the Short Run (Ref4 : pg 128-134)

12.5. Macro Economic Issues (Ref4 : pg 367)

Syllubus-IT3403 Business Management September 7 2007

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