PGDM Syllubus

TRIMESTER - ICOURSE 1

PRINCIPLES OF MANAGEMENTCOURSE OBJECTIVE:

The course deals with the basic principles and functions of management. The primary purpose is to enable the students to grasp the overall concepts of the discipline of management, which will help them in the upcoming terms.

UNIT I:

Introduction and Essentials of management principles, Schools of management thoughts.

UNIT II:

Planning: The concept-Process and Types- Importance of Planning- Strategic Planning Process Model- The TOWS matrix and Business Portfolio matrix for strategy formulation.

UNIT III:

Organizing And Staffing: Organization Structure and design- Authority and organizational relationships, Line and Staff- Delegation and Centralization. Staffing – Introduction- Manpower Planning and

Recruitment- Training and Management Development.

UNIT IV:

Directing and Supervision: Nature of Direction- its significance,-Supervision techniques, distinction of direction and supervision- Span of Supervision.

Coordination: Coordination and Cooperation- Types and Techniques- Managing Coordination.

Controlling: The Control process- types and techniques-Effective control system.

UNIT V:

Management by Exception (MBE) and Management By Objective (MBO)- Problem Solving and Decision Making - International Management: Domestic and International Enterprises- Japanese and US management approaches- the role of global manager.

Books Recommended :

1. Essentials of management - Koontz and Weihrich

2. Principles of management - Terry and Frankin

3. Management - Stoner and Freeman

4. Principles of management - L M Prasad

5. Principles of management - Tripathi and Reddy

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HUMAN RESOURCES MANAGEMENTCOURSE OBJECTIVES :

To acquaint students about various facets of HRM in organizations and their importance.

UNIT I:

Nature & Scope: Evolution of HR as a function, Role of HR manager- managerial and operative functions - typical organization set up of HR department- HR objectives - competencies – impediments-future.

Unit II:

Planning & Procurement: HR planning - Recruitment, selection, placement, induction, tests and interviews - Promotion and transfer policy. Job analysis, job-description, job specification, typical manpower planning scheme for large organizations - steps involved.

Unit III:

Maintenance & Development: Training and Development - Framing effective policies and administering them, Training

need assessment, types / methods / techniques of training, Setting up and maintaining a good Training and Development department, Learning principles involved in training. Work environment, fatigue, accident and safety, role of HR manager.

Unit IV:

Compensation: Wage and salary administration, the rationale behind them, essential steps in formulating compensation package, Job evaluation, methods and importance, Strategic compensation packages-latest trends, Performance appraisal-basic issues, pitfalls and remedies.

UNIT– V

Integration & relations: Industrial relations - Basic nature, Factors contributing to good IR, Role of HR manager, collective bargaining, Trade unions and their role in IR.

Books recommended 1. Principles of Personnel Management - Edwin Flippo

2. Personnel Management & Industrial Relations - Tripathi P.C. 3. Personnel Management & Industrial Relations - Mamoria & Mamoria

4. Principles of Management - Koontz & Weirich 5. Organizational Behavior - Stephens .P.Robbins

6. Industrial Relations - Monappa

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INTRODUCTION TO ACCOUNTINGCOURSE OBJECTIVES :

The Knowledge of Financial Accounting is a prerequisite to the understanding of Finance Function. The objective of the course is to equip students with the basic accounting knowledge to enable them to understand various finance related subjects in the upcoming terms. The complete accounting process, with major thrust on corporate financial statements is covered in the course.

UNIT I : Introduction to accounting – concept and necessity of accounting .

UNIT II :Generally accepted accounting principles .

UNIT III :An overview of Income statements and balance sheet .

UNIT IV : Understanding of corporate financial statements and other financial reports included in the annual report.

UNIT V : Mechanics of accounting – Journal – subsidiary books – Ledger -Trial Balance – Income statement – Balance sheet.

UNIT VI: Adjustments in Financial statements – Preparation of Financial statements with adjustments.

UNIT VII: Rectification of errors .

UNIT VIII: Accounting policies – Fixed assets and Depreciation.

UNIT IX: Accounting policies – Evaluation of Inventories and Treatment in Books of accounts.

UNIT X : Accounting policies -Treatment of R & D – Expenses-Preproduction cost – Deferred revenue expenditure etc .

UNIT XI: Capital and revenue items.

UNIT XII: Preparation and Thorough understanding of corporate financial statements. T-form and vertical form.

Books Recommended : 1. Accounting for management - Bhattacharya and Dearden2. Advanced Accounting - R.L. Gupta 3. Advanced Accounting - S.N. Maheswari 4. Advanced Accounting - Radhaswami & Gupta 5. Modern Accounting - A.Mukherjee & M.Hanif

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INTRODUCTION TO MARKETINGCOURSE OBJECTIVES:

This is a first course in marketing .The emphasis is on overall conceptualization of the marketing discipline in the modern corporate scenario.

UNIT I 1. Marketing – Concept , Function and system

2. Marketing strategy , Planning and organization

3. Information for marketing decisions

UNIT II 1. Product management

2. Marketing communication 3. Pricing strategy

4. Distribution – Channels and Management

UNIT III 1. Integrated Marketing Management

2. Marketing control .

UNIT IV 1. Rural marketing

2. Industrial marketing 3. Marketing of services

4. Marketing of Non – Profit organization

UNIT V On line marketing – e-commerce.

Books Recommended: 1. Practices in Marketing - M.C.Carthy

2. Principles of Marketing - Philip Kotler 3. Marketing Management - Arunkumar & Meenakashi

4. Marketing Management - Ramaswamy & Namakumari

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INTRODUCTION TO COMPUTERCOURSE OBJECTIVE:

This course is designed to equip the students with basic computer knowledge required by today's business manager.

UNIT I : INTRODUCTION TO COMPUTERS- Define computers - Types of computers – uses of computers in various fields – computer components and their functions – History of computers – Generations of computers.

UNIT II :

MEMORY OF COMPUTERS: Primary memory – secondary memory (secondary storage devices ) and their uses – computer software – various types of software – various operating systems – conversion software like compliers and interpreters and their meaning and differences – Higher level languages .

UNIT III : METHODS OF DATA PROCESSING- On line processing – Batch processing – Multi programming – Time sharing – Real time processing etc.

UNIT IV :

NETWORKING AND COMMUNICATION - Concept and meaning of networking – various topologies – Hardware used for networking – concept of Internet, Intranet, WAN ,MAN , LAN.

UNIT V : COMPUTERS AND THEIR APPLICATIONS IN BUSINESS AND MANAGEMENT- B2B & B2C Applications – video conferencing and various other facilities offered by computers to business world – on-line trading – e-learning , e-commerce and e-governance .

UNIT VI : INTRODUCTION TO MS WORD /OPEN – OFFICE WORD PROCESSOR

UNIT VII :

INTRODUCTION TO MS EXCEL / OPEN OFFICE SPREAD SHEET Introduction to MS – EXCEL / Open office spread sheet and its uses to business community, auditors, accountants, data processing, ratio analysis and information presentation.

UNIT VIII :

INTRODUCTION TO POWER POINT / OPEN OFFICE PRESEENTATION Introduction to power point / open office presentation – usage for effective presentations.

Books Recommended: 1. Computer Fundamentals - Rajaraman

2. Computers and commonsense - Hunt & shally 3. Introduction to computers - Peter Norton

4. Help facility offered by Microsoft / open office for MS – word / word processor , MS- excel / spread sheet and MS-power point / presentation .

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BUSINESS MATHEMATICS & STATISTICSBUSINESS MATHEMATICSUNIT I: Application in Equation & Groups1. Demand function, supply function, savings

function

2. Total revenue function effect of Taxes, subsidies on revenue function.

3. Cost-Volume -Profit(CVP) analysis4. Market equilibrium in Quantity & price

5. Commodity & Money equilibrium (IS-LM)6. Production possibility are under more than

one input constraints.

UNIT II: Application in derivative Calculus1. Increasing /decreasing function point of

inflexion

2. Marginal revenue, marginal cost and optimizing conditions

3. Relative maxima/minima4. Electricity with respect to price, demand

5. Relationship between total, marginal, average values

6. Discriminating prices in two different markets

7. Partial derivatives- Lagrange multiplier for constrained optimization

8. Hessian test of optionisation

UNIT III: Application in Integration

1. Concept of definite/indefinite integrals

2. Calculating area under curve3. Consumer surplus, Producer surplus

UNIT IV : Matrix Algebra

1. Fundamental operation with matrices and their application

2. Solving simultaneous equations by Cramer rule, inverse method

3. Application in complete utilization of resources

UNIT V : Probability Distribution : Applications of Normal Binomial distributions in Process Control Quality Assurance.

BUSINESS STATISTICS

1. Revision of descriptive statistics Central Tendency, dispersion, Skewness, Kurtosis.2. Test of Hypothesis: Need and importance

of tests. Important Parametric, non- parametric tests like Z,T,F,R Analysis of Variance (ANOVA ).

3. Correlation and Regression Analysis

4. Time Series5. Index Numbers

Books Recommended :

1. A First Course in Business Statistics - James Mclave

2. Business Statistics - Michael C Thomson3. Business Statistics - P.K.Viswanathan

4. Business Statistics - Amir Jayavel

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MANAGERIAL ECONOMICSCOURSE OBJECTIVES:

This course is intended to equip the students in analytical tools involved in estimations and decision making in the operation of a firm

UNIT I : Nature and scope of managerial Economics - Role of Managerial Economics – Basic concepts in Managerial Economics.

UNIT II : Demand Analysis – Determinants of demand – Demand Law – Changes in Demand – Various types of elasticity of demand – Meaning and Measurement - Illustrations Demand forecasting – Case studies.

UNIT III : Production Functions – Short run production – Laws of return – Long period

production – Functions – Returns to scale – Small scale production versus large scale production - Single product firm equilibrium with the help of ISO quants - Multi product firm equilibrium with the help of PPC’ S - Analysis of supply - Law of supply – changes in supply – elasticity of supply

UNIT IV : Cost analysis - Cost Concepts – Short period and long period costs. Revenue concepts – AR, MR, TR – Relationship among them.

UNIT V : Market Structure – Perfect Market – Imperfect Market – Perfect Competition – Monopoly – Monopolistic Competition - Oligopoly - Various pricing strategies and policies -Objectives of the firm – Classical and Modern view - Location Factors – Old and Modern view .

Books Recommended

1. Managerial Economics - Peterson and Lewis2. Managerial Economics - P.L .Mehta

3. Managerial Economics - Varshney and Maheswary 4. Managerial Economics - Murthy, Paul and Gupta

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TRIMESTER - IICOURSE 8

CODE - MBA 600 - PRODUCTION & OPERATIONS MANAGEMENTCOURSE OBJECTIVES:

The course deals with the various methods, processes techniques etc used in managing the production function in a manufacturing firm.

UNIT I: Introduction – Production function

,Production cycle , Types of Production .

UNIT II: Strategic planning for operations.

UNIT III: Demand forecasting .

UNIT IV: Product and Process Design .

UNIT V: Plant location and layout .

UNIT VI: Production planning and control

UNIT VII: Scheduling .

UNIT VIII: Inventory management – Inventory

replenishment polices .Materials requirements planning .

UNIT IX: Maintenance management .

UNIT X: Quality Management

UNIT XI: Manufacturing strategies – FMS,JIT,TQM.

Books Recommended :

1. Production and Operation Management - J.B.Dilworth

2. Modern Production / Operations Management - Buffa 3. Production and operations Management strategies - Heizer & Render

4. Production and operation management - Chary .

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TRIMESTER - IICOURSE 9

CODEHRM 500 HUMAN BEHAVIOUR IN ORGANISATION

COURSE OBJECTIVE: To acquaint the students with the behavior of individuals and groups in organizations and the behavior of the organization itself.

UNIT I: INTRODUCTIONIntroduction to organizational behavior- evolution of organizational behavior- Hawthorne experiments- foundations of individual behavior- Significance of the subject to the organization and to the manager- Difference in approach between scientific management and OB.

UNIT II:

THE INDIVIDUAL: Personality- theories- psycho analytical, social, self, trait - theories, Factors molding. Self awareness- techniques and concepts - JOHARI window- life positions. Perception and learning- Attitudes.

UNIT III THE GROUP Group dynamics-group behavior and group decision making-inter group relationships. Types of groups, need for groups. Leadership- theories-trait, Fielder's managerial grid, styles, factors contributing to effective leadership. Power and politics.

UNIT IV

INTER PERSONAL Transactional analysis, theory X and theory Y approaches - Organizational conflict, causes, types of conflict, management of conflict. Organizational change- need- factors for and against- advantages and limitations.

UNIT V

OB & ORGANIZATIONAL INTERFACE Motivation- theories-Maslow, Herzberg, McGregor, Porter-Lawler, Vroom, McClelland -motivation to work – designing motivating jobs- techniques for motivation-Incentives to work- financial and non financial. Morale- measurement and improvement of moraleJob satisfaction – components, significance, factors influencing, stress management.

BOOKS RECOMMENDED : 1. Organizational Behaviour - Freed Luthans, 2. Organizational Behaviour - Stephen Robbins,

3. Organizational Behaviour - Khanka,4. Organizational Behaviour - Prasad L M

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TRIMESTER - II COURSE 10

CODE- CIS 300 - PRINCIPLES OF PROGRAMMING AND DATABASE MANAGEMENT SYSTEM

COURSE OBJECTIVE : The objective of the course is to enable the students to understand the software development process and thereby effectively communicate to their subordinates and maintaining simple database

UNIT I :

Computer ProgrammingApplication software – Define Program – Who is application Programmer? - Function in an enterprise – Qualities of a good programmer and good program – How a program uses data ? - Hardware to generate the output – Types of computer Instructions – Data transfer instructions – Arithmetic instructions – Decisions instructions – Input – output instructions – special type or house – keeping instruction .

UNIT II :

Algorithm Development What is algorithm? = Needs and uses of algorithm – Symbolic representation of algorithm i.e flowchart – flowchart symbols – meaning and usage – developing flowchart – some examples for simple processing, decision making, looping ,arrays, file processing can be discussed.

UNIT III : Program Development Stages Problem description – Problem analysis – logic development – Flowcharting -coding g-Input preparation and entering compiling – testing – Debugging – Documentation and maintenance .

UNIT IV : Programming Techniques Modular programming – Top down programming – Structured programming – Hierarchy charts – Decision tables – Entity relationship diagram – UML software – use rational rose.

UNIT V : Database Management System Introduction to traditional file handling techniques like sequential - random – index- sequential – relational – hierarchical and Networking file organizations – their meaning and usage – What is DBMS ? - Why DBMS is preferred over traditional file handling methods? - Drawbacks of DBMS – creating and maintaining DBMS – E.F Codds rules – What is RDBMS and ORDBMS – Why RDBMS preferred over DBMS? - Structure of RDBMS – security features of RDBMS – various RDBMS – what is SQL? - How is it different from SQL-*Plus of ORACLE- Introduction to ORACLE, SQL * Plus – various sub languages in SQL – Detailed discussion about SELECT query.

BOOKS RECOMMENDED: 1. Principles of Programming DBMS - Naveen Prakash2. Principles of Data Base Management - James Martin

3. Data Base Management Design - Gary Hansen

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CODE - MBA 510 - QUANTITATIVE ANALYSIS FOR DECISION MAKING

COURSE OBJECTIVES:

This course focuses on the operation research techniques and their use in solving business problems.

1 Queuing theory

2 Simulation

3 Linear Programming

4 Decision theory

5 Game theory

6 Network analysis

7 Replacement and Maintenance models

8 Assignment Problems

9 Transportation model

Books Recommended :

1. Applied Operation Research & Management science - Fabrycky ,Chare & torgersen

2. Principles of Operations Research for Management - Bundick Mcleave &Mojena 3. Quantitative Analysis for Business - Vazsony & spirer

4. Quantitative Techniques for managerial Decisions - Shriyastava , Shenoy & sharma

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CODE - ACC - 300 COST AND MANAGEMENT ACCOUNTING

UNIT I :Meaning and concept of cost accounting – Elements of costs – Classification of costs and costing methods – cost centers and cost units – cost sheets .

UNIT II : Materials – Purchase of materials – levels of inventory – economic order quantity – classification and codification of materials – Perpetual inventory systems – ABC method of stores control – Pricing of materials Issue .

UNIT III : Labor – Methods of Remunerating labor – Labor turn over .

UNIT IV : Overheads – Classification – Allocation and apportionment of overheads – overhead recovery rate – overhead control – Treatment of administration – selling and distribution overheads – Interest on capital .

UNIT V : Job order and contract costing

UNIT VI : Process costing – Losses and wastage – equivalent production units – Joint and By – Products

UNIT VII : Operating or services costing.

UNIT VIII : Reconciliation of cost and financial accounts .

UNIT IX : Uniform cost and inter- firm comparison

UNIT X : Marginal costing – Absorption Vs Marginal costing – break even analysis – Profit – volume ratio – Managerial Decision making – Marginal costing – Profit Planning and desired profit – Margin of safety – Key factor or Limiting factor – Product and sales mix – Pricing Decisions – Make or Buy – Discontinuing a product – Capacity utilization – shutdown point etc .

UNIT XI ; Life cycle costing

UNIT XII : Value analysis – cost control – cost reduction .

UNIT XIII : Cost reports statements – cost audit .

Books Recommended: 1. Cost accounting - B.K.Bhar

2. Cost accounting - N.K.Prasad 3. Cost accounting - Horngren & Foster

4. Cost accounting - M.N.Arora 5. Advanced Cost accounting - Nigam & sharma

6. Advanced Cost accounting - M.Y.Khan 7. Cost accounting - S.P.Jain & k.L. Narang

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TRIMESTER – IICOURSE 13

CODE - ECO 300 - MACRO ECONOMICS

COURSE OBJECTIVES : The main objective of this course is to give a learning exercise to students about the policies , monitory , fiscal programmes and phenomenon ,inflation and unemployment & fiscal which are affecting the economic decisions

UNIT I : Nature and scope of Macro Economics –

Basic concepts.

UNIT II : National Income Analysis – Definitions, measurement and uses – trends in national income of India, National income versus Economic Welfare.

UNIT III : Theory of Employment - Classical theory,

Say’ s law , Keynesian theory , Effective demand, concept of Investment Multiplier , Investment function ,Concept of Accelerator , Multiplier .Accelerator interaction

UNIT IV : Macro – Management of India – Monetary policy of RBI – Fiscal policy – Inflation – Role of commercial banks in India – Their policies . Concept of budget deficit – Tax policy – Public expenditure and public debt in India

UNIT V : Foreign trade of India – BOP position, Exim

policy, Foreign exchange management.

UNIT VI : Devaluation - Globalization an analytical evaluation, India and international agencies – IMF,IBRD, ADB, ITO.

Books Recommended:

1. Macro-Economics - Edward Shapiro2. Macro -Economics - Duth & Sundaram

3. Economic Survey - (Govt of India)4. RBI Annual Report -

5. WDR – World Bank -6. Five Year Plan Documents - Planning Commission

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CODE - MKT 620 - CONSUMER BEHAVIOUR

COURSE OBJECTIVE : This course aims at understanding the effect of personal traits on the behavior of the consumers which can be used for the market growth of the firm.

• Introduction to consumer behavior and consumer research

• Consumer Motivation and involvement – Theories of motivation

• Personality and consumer behavior – Theories of Personality

• Consumer perception and attitude – Models of attitude

• Communication and Persuasion

• Group dynamics and consumer reference groups

• Social class and consumer behavior

• Influence of culture and subculture on Consumer Behavior

• Consumer Decision making

• Personal influence and the opinion Leadership Process

• Diffusion of Innovation

• Consumer Behavior and society – consumerism and Consumer Protection Act

Books Recommended:

1. Consumer Behavior - Schiffman & Kanuk2. Perspective in consumer behavior - Kassarjian and Robertson

3. Consumer behavior - S.A.Chunnawalla4. Consumer Behavior Text & cases - Satish K.Batra

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TRIMESTER - IIICOURSE 15

CODE - MBA 610 - BUSINESS LAW

COURSE OBJECTIVE: The objective of the course is to introduce the significant provisions of some important Acts such as Contract Act, Negotiable Instruments Act, Consumer Protection Act etc. In depth knowledge of various Laws is not expected from the students.

UNIT I: Introduction and Overview of Business law including some case law

UNIT II: Indian Contract Act 1872: Essentials of Valid Contract, Void Contract, Performance Contract, Quasi Contract, and Breach of Contracts & its remedies.

UNIT III:

Company Law: Nature of company, Formation of company, kinds of companies, Memorandum of Understanding and Article of Association, Prospectus, membership in company, share capital and shares, Borrowing powers, Meeting and Proceedings, Prevention of oppression and Mismanagement, Winding up.

UNIT IV:

Negotiable Instruments Act 1881: Meaning of Negotiability, Bill of Exchange, Cheques and Promissory Notes, Dishonor of a Negotiable Instrument, Bankers and Customers.

UNIT V: Consumer Protection Act 1986: Who is Consumer: Unfair and Restrictive Trade Practices and Redressal Mechanism. Right to Information Act 2005.

Books Recommended:

1. Business and Economic Laws and Management - ND Kapoor and Dinkar Pagare2. Business and Economic Laws - HK Sahare & NK Saha

3. Business Law for Management - K R Bulchandani4. Business and Industrial Laws - PPS Gogna.

5. Mercantile Law including labour law and company law - N.D.Kapoor

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CODE - CIS 300 - ENTREPRENEURIAL DEVELOPMENT

COURSE OBJECTIVES : The course aims at the development of entrepreneurial potential through discussion on entrepreneurial skills development of small industries ,management of small and ancillary industries and institutional framework in India for entrepreneurial development.

UNIT I: Concept of Entrepreneurship - How a manager is different from an Entrepreneur? Qualities of an entrepreneur and how to Develop in them Creativity, psychological Characteristics Risk Taking Ability Negotiation Skills etc.-Developing Entrepreneurship and Theory of Achievement Motivation.

UNIT II: Generating and Screening the business ideas and identifying the venture: Entrepreneurial opportunities in Manufacturing and Service Industry in India.

UNIT III: Role of Small and Ancillary Industries in National Economy.

UNIT IV: Starting and Managing a new small or Ancillary unit business, plan : procedures: personal, Financial Materials, Marketing and distribution, and R&D management.

UNIT V: Vendor Development Programme- Organization for vendor Development programme : Cost-benefit Analysis of vendor Development Programme.

UNIT VI: Entrepreneurial Development and the Indian Environment Government Policies: Government Agencies supporting Entrepreneurial Development: Industrial Estates, Financial Assistance Schemes Tax Incentives schemes for educated unemployment etc.

Books Recommended 1. Entrepreneurship for the Nineties - Gordon .B.Baty2. A complete guide to successful entrepreneurship - G.N.Pandey

3. Handbook of Entrepreneurship - Rao & Pareek 4. Small Industry Entrepreneur & handbook

Bombay Productivity services - K.K .Mehan

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CODE - HRM 400 - CORPORATE COMMUNICATIONCOURSE OBJECTIVES:

To enable students to be focused and proficient in business / corporate communication at individual, inter personal, group & mass levels through oral , written , visual models and through body language .To create awareness in students about both the positive and negative potential of communication.

UNIT I : Introduction to corporate communication – basic principles of effective communication - factors determining – popular misconceptions – process of communication – importance of corporate communications.

UNIT II Directions of communication- downward - upward and lateral -occasions for, and techniques involved- formal and informal communication-cross communication & rumor.

UNIT III : Oral communication – articulation- listening- feedback skills- visual modes- nonverbal communication - and body language- organizational context suitable for the above modes- precautions to be employed.

UNIT IV : Written communication – special strengths and weakness of report writing - basic framework - intra and inter office communication - layout & contents of business letters.

UNIT V : Meetings and presentations - fundamentals of business meetings, organizing and preparing for meetings, actual conduct of meetings, dos and don’ ts, universal difficulties, sociometry and group think, public speaking - presentations - basic preparation, execution, precautions, and pitfalls.

UNIT VI : Technology and communication- communication across cultures - sensitivity in communication- nonverbal communication- communication for employment- interpersonal skills-assertiveness in communication.

Books Recommended:

1. Business Communication - R.K Madhukar2. Business Communication - M.K.Sehal.,Vandana kehtarpal,

3. Business Communication today - Penrose 4. Business Communication - Raymond V.Lesikar

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CODE - MBA 500 - RESEARCH METHODS IN BUSINESS

COURSE OBJETIVES : The course aim at the use of various quantitative and qualitative techniques in conducting research in the area of business and its management.

Topics -1 Meaning of Social Research-Classification-

Merits and Demerits

2 Scientific method – Deduction and Induction3 Problem formulation-Statement of

Research Problem4 Hypothesis – types, uses – Operational

definitions.5 Research design – Features

6 Sources of data – Primary and Secondary7 Methods and tools of data collection –

Questionnaire, Schedule and Interview8 Scaling techniques

9 Sampling design10 Data processing

11 Computer data analysis – SPSS C+12 Statistical analysis - parametric and non

parametric tests13 Format of Research Report - Guidelines

Books recommended

1. Methods and Social Research Goods - William J and Paul K Hatt-

2. Foundation for Behavioral Research - Karlinger and Fred R3. The tool of Social Sciences - Madge and John

4. Survey method in Social Investigation - Moser C.A and G Kalton 5. A Methodology of Social Research - Sjoberg G and R Nett

6. Business Research Methods - Donald .R Cooper 7. Research Methodology - C.R Kothari

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CODE - ACC 500 - MANAGERIAL ACCOUNTINGCOURSE OBJECTIVE :

The focus of this course is on advanced managerial accounting techniques and methods which are useful for managerial planning ,control and decision making.

UNIT I : Managerial accounting – A tool for management planning and control .

UNIT II : Cash flow statement and Funds flow statements.

UNIT III : Ratio analysis.

UNIT IV : Budgeting and Budgetary control

UNIT V : Standard costing and variance analysis.

UNIT VI : Activity based costing target costing.

UNIT VII: Marketing and Distribution cost treatment and analysis .

UNIT VIII : Intra firm Transfer Pricing.

UNIT IX :

Responsibility accounting and divisional

performance measurement .

UNIT X : Introduction to capital budgeting - Evaluation techniques – pay back period accounting – rate of return -Discounted cash flow techniques – NPV – IRR .

Books Recommended :

1. Introduction to management accounting - Horngren and Sundem

2. Management Accounting - John Dearden 3. Managerial accounting - Khan & Jain

4. Cost accounting - B.K .Prasda 5. Advanced cost accounting - Nigam & Sharma

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TRIMESTER - IIICOURSE 20 –

CODECIS 500 COMPUTER INFORMATION SYSTEM

COURSE OBJECTIVES : This course deals with the process of designing , developing and implementing computer based information system in an organization .

UNIT I : Concept of CIS- Types of information system – Data information – Business system concepts – categories of Information system like TSS. MIS, DSS, ESS- scope of information system – Interdependence of systems and subsystems – system development strategies like SDLC – determination of system requirements – design of a system – development of software – system testing – Implementation and evaluation of various systems like SDLC – Prototype etc .

UNIT II :

Role of CIS in Management Function -planning and control functions and need for information Decision making Hierarchy - Programmed and non-programmed decision - process of making programmed and non-programmed decision.

SYSTEM ANALYSIS :UNIT I:

Introduction : Evolution of Information system – How system projects are begun – reasons for project proposals – Information system planning methodologies – Sources of project requests – Managing project review and selection – Preliminary Investigation – Selecting the project development strategy Requirement Analysis and Determination:

UNIT II :Tools for determining system requirements: What is requirements analysis – activities in requirements determination – basic requirements- user transaction requirement – user decision requirements – fact finding techniques – interview – questionnaire – record review – observation – tools for

documentation procedures and decisions – decision concepts – decision trees – decision tables – types of table entries .

UNIT III :Structured Analysis Development Strategy:Structured Analysis – What is structured analysis – What is Data Flow Analysis ? -Features of Data Flow Strategy – Tools for data flow strategy – Physical and logical flow diagrams – Data dictionary .

UNIT IV :Prototype Development Strategy:Purpose – steps in prototype method – use of prototypes – tools for prototyping – fourth – generation languages – report generators – application generators – screen generators – data dictionary systems – Libraries of reusable codes – Prototype strategies : screen only – processing procedure only – mainline functions only – misconceptions about prototype .

UNIT V :Computer aided systems tools :Role of tools – categories of automated tools – use of automated tools .

SYSTEMS DESIGN:

UNIT I :The analysis to design transition: Specifying application requirements – objectives In designing an information system – fitting the system to the organization – features must be designed – maintenance – managing the design process for institutional applications – managing end user developed systems .

UNIT II :Design of computer Input & Output:Design of Input and control – Design of on line dialogue – design of files and use of auxiliary storage devices – design of

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database interactions – design of data communication.

Systems Engineering & Quality Assurance :Design objectives – Program structure charts – Design software – software design and documentation tools – Managing Quality assurance – Assessing systems reliability – Managing Testing Practices.

System Implementation :

Training to various personalities – management perspective on training – conversation – preparedness – post implantation review.

Information System Development :Estimation and Management of Development time – Meeting the challenges – Personnel and development.

Hardware and software selection :Hardware selection – software selection.

Books Recommended

1. Management Information SystemConceptual Foundations – Structure and development -Davis & Olson

2. Information Systems concepts for Management - Lucas Henry C3. Analysis and design of Information Systems - James Senn

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CODE - MBA 750 - CORPORATE GOVERNANCE AND ETHICS IN BUSINESSCOURSE OBJECTIVES :

The course aims at preparing the students to understand about how companies manage the business processes to produce an overall positive impact on society and highlighting various dimensions of corporate ethics and corporate governance.

1. Introduction to corporate social responsibility – Needs and issues of CSR – social responsibility of a business firm – Response of Indian firms towards corporate social responsibility

2. Ethical and social implications of business politics and decisions -Ethical issues in corporate governance.

3. Ethical dilemma market evolution and expansion – ethics in work place - ethics in marketing and consumer protection

4. Law and ethics – their interdependence

5. Ethics in corporate structure and its relations

6. Corporate governance needs and issues – Corporate governance code , Transparency and disclosure Role of auditors, Board of Directors and shareholders - Corporate governance practices in India Vs US .

Books Recommended

1. Business & Society - Francis Cherunilam

2. Corporate Governance - Kesho Prasad

3. Ethics in organizations - David Murray

4. Corporate Governance and Business Ethics - U.C.Mathur

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TRIMESTER - IVCORE SUBJECT

COURSE 22CODE-MKT 500 - MARKETING STRATEGIES

COURSE OBJECTIVES :This course focuses on the development and implementation of strategies to deal with the various aspects of marketing.

1. The concept of strategy in Marketing.2. Marketing Strategy and Decision Making –

Opportunity Analysis 3. Formulating Marketing Strategy

4. Customer Decision Making5. Life cycle

6. Market Segmentation 7. Product Positioning

8. Market Response 9. Competitive Behavior

10. Management of Established Products and New Product Development.

11. The Marketing Plan12. Creating Strategic change in evolutionary

markets13. Evaluation and implementation of Strategy

Books Recommended : 1. Marketing Management & Strategy - Kotler & cox2. Strategic Marketing - Cady & Buzzell

3. Advanced Marketing Strategy - Urban & Star 4. Strategic Market Planning - Hamper & baugh

5. Marketing Strategy - Walker Boyd, Mullins Larrede

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COURSE 23CODE - FIN 690 - PROJECT MANAGEMENT

COURSE OBJECTIVES: This course focuses on the Project

Management Techniques and Financing Methods.

UNIT I: Concept of Project Management –

Categories of Projects - Project Life cycle Phases – Tools and Techniques for project Management – The project manager – Roles and responsibilities of Project manager .

UNIT II: Establishing a project – Technical –

Financial and operational Feasibility of Project – Feasibility report – Defining scope – Time – cost and performance goals – Project implementation schedule

UNIT III: Systems and Procedures for Project

Implementation – Working of systems -Design of systems – Work Breakdown structure – Project execution plan – Project Procedure Manual - Project control systems – Planning scheduling and Monitoring with PERT/CPM – Project Diary .

UNIT IV : Project Direction – Coordination and control

– Project Direction -Communication in a project – Project coordination – Project control – Performance control – schedule control – cost control.

UNIT V : Project Management performance –

Performance indicators – Performance improvement – Project management environment.

UNIT VI: Project Financing -Sources of Terms Loans

– Types of term Loans – Indian Financial Institutions and their various Term Loan schemes.

UNIT VII : Term loan – Application and Appraisal.

UNIT VIII : Documentation and Procedures for term

Loans for Financial Institutions.

UNIT IX : Venture capital - concept and Dimensions

of Venture capital – Functions of venture capital – Venture capital in India – Venture capital schemes – Future of venture capital in India.

UNIT X : Shares and stock as sources of Long term

Financing.

UNIT XI : Bonds and Debentures as sources of Long

term Financing

BOOKS RECOMMENDED : 1. Project Management - S. Choudary2. Handbook of Project Financing - Jay Narayan Vyas 3. Projects :

Preparation , Appraisal ,Budgeting & implementation - Prasanna Chandra 4. Project Evaluation & Management - M.K.Singh & A.Mahadevan 5. Project Financing –

Polices ,Procedures ,Practices with relevant SEBI guidelines - H.P .Pahwa .

24


COURSE 24CODE – FIN 500 - FINANCIAL MANAGEMENT

COUSRE OBJECTIVES : Understanding advanced financial policies, Financial Planning and control methods in corporate environment.

1. Nature of Financial Management – Planning & Forecasting

2. Financial Analysis – Sources and Application of Funds

3. Profit Planning.4. Working capital management –

Management of Inventory -Receivables and

cash Capital structure – cost of capital – weighted average cost of capital – EBIT -EPS analysis – Indifference point .Analysis of Leverage – operating – Financial and composite

5. Capital Project evaluation 6. Dividend Policy

7. Corporate Restructuring 8. Lease Financing

9. Tax Planning

Books Recommended :

1.Financial Management- theory and practice - Prasanna Chandra 2.Financial Management - I.M.Pandey

3.Financial Management - Jain and Khan4.Financial Management - James Van Horne

25


COURSE 25CODE - 635-BUSINESS POLICY & STRATEGIC MANAGEMENT

COURSE OBJECTIVES: To orient the students that business works in an environment of constant change and to prepare them about the policies and strategies required for suitably responding to such changes for survival ,growth ,excellence and if possible create the change .

UNIT 1: NTRODUCTION

Nature ,-special characteristics and scope - history and evolution-, mission & goals- objective setting - policies – types and classifications - significance of the subject.

UNIT 2: BUSINESS AND SOCIETYBusiness as a subsystem of society- social responsibility- social audit - business ethics - social responsibility of Indian businessman.

UNIT 3: BUSINESS AND ENVIRONMENTScanning business environment- internal appraisal or organizational appraisal- techniques for scanning external environment- sources of data & techniques -impact of international environment on business.

UNIT 4 : FORMULATION OF STRATEGYDifferent approaches to strategy formulation – intuitive approach etc-, grand strategy alternatives – stability - growth - retrenchment etc., - external growth strategies.

UNIT 5: EVALUATION / CHOICE OF STRATEGY

Techniques of evaluation – subjective and objective techniques – implementation –special considerations in implementing policy- mbo mbe-, mckenzey’ s model , a brief discussion on functional policies – production - finance - hrm and marketing.

Books Recommended : 1.Business Policy & strategic management - Azhar Kazmi2.Strategic Planning & management - P.K.Ghosh

3.Business Planning & Policy - Mammoria , Mammoria & Rao 4.Essence of strategic management - Bowman

5.Business policy & strategy - Cherunilam 6.Strategic management - Indian context -Srinivasan

7.Business policy & strategic management - David hunger 8.Strategic management theory-an integrated approach - Charles Hill

26

TRIMESTER - IVMARKETING ELECTIVE -1

CODE - MKT 690-SERVICES MARKETINGCOURSE OBJECTIVES:

This course discusses various marketing strategies which are used to market the services. Hotel, Hospitality, Airlines, Courier and Financial services are some important examples of such services

UNIT I : Understanding services – What are the services – Growth in services – services Vs Manufacturing firms – characteristics of services – Intangibility – variability – services delivery process.

UNIT II Classifying services for strategic marketing

UNIT III Services Marketing Mix

UNIT IV Sales Promotion and advertising of services

UNIT V Services positioning

UNIT VI Franchising and Distribution Strategies

UNIT VII Customer contact approach to services

UNIT VIII Organizational and other problems in services marketing

UNIT IXMastering service quality – Managing gaps

UNIT X Marketing of selected special services – Hotels , Airlines , Courier – Financial services

BOOKS RECOMMENDED :1. Marketing of services - Harsh V.Verma

2. Managing services - Christopher H.Lovelock3. Service Marketing - Ravi Shankar

4. Service Marketing - C.Bhattacharjee 5. Essentials of services marketing - Douglas Hoffman & John Bateson.

27

TRIMESTER - IVMARKETING ELECTIVE – 2

CODE - MKT 640 - FIELD SALES MANAGEMENTCOURSE OBJECTIVES:

This course aims at the management of sales personnel working in the field.

UNIT I : Sales personnel – categories, Planning and forecasting – Sales Personnel requirements – Selling Process.

UNIT II Selection – Recruitment – Training and development of sales personnel – Supervision staff and managerial personnel – Training of sales force – Training of supervisory and managerial staff .

UNIT III Management of Marketing Personnel Allocation of Personnel Territories – Fixing Sales Targets – Preparing Travel

Programmes – Performance Appraisal of Field Staff .

UNIT IV Compensation Schemes – Salary Grades – Prerequisites – Commissions - Bonus – Prices – Awards etc – Cost – Benefit Analysis of compensation schemes .

UNIT V Organization of Sales Staff – Functional and Divisional organization – Factors Governing an effective Organizational structure .

UNIT VI An effective sales executive

UNIT VII On line Sales Management and telemarketing.

BOOKS RECOMMENDED : 1. Sales Management - Still, Cundiff , Govant

2. Sales Management Concepts and Cases - Douglas .J. Darymple

28

TRIMESTER - IVMARKETING ELECTIVE – 3

CODE - MKT 670 - PRODUCT MANAGEMENTCOURSE OBJECTIVE :

This course aims at the product development strategies starting with identifying the need of a new product.

1. Introducing to product management

2. New product development strategies 3. Proactive new product development process

4. Market definition and entry strategy 5. Idea generation

6. Concept testing7. Perceptual Mapping – Identification of

Strategic Benefits

8. Customer Needs and Perceptual Mapping – Methods and procedures

9. Conjoint analysis – Principles and advantages.

10. Strategic Product positioning and customer preferences

11. Benefit segmentation and product positioning

12. Estimating sales potential 13. Advertising and product testing

14. Pre – test market Forecasting 15. Test Marketing

16. Launching the product 17. Managing through life cycle.

Books Recommended:

1. Design and Marketing of New products - Urban and Hauser

2. Managing new products - Thomas D. Kuczmarski3. Managing new product development - Robert J .Dolin.

29

TRIMESTER - IVMARKETINGELECTIVE – 4

CODE - MKT 610 - INTEGRATED MARKETING COMMUNICATIONCOURSE OBJECTIVES :

This course deals with the various methods of communication to reach to the ultimate consumer and the effectiveness of these methods.

UNIT I Advertising – Origin – Function – Types of advertising – Purpose of advertising campaigns- Advertising Scene in India .

UNIT II Role of advertising in the marketing mix – Differences with personal selling – Publicity – Public relations – Sales Promotion and Direct Response .

UNIT III Advertising agency – structure – functions – selection – Accreditation requirements .

UNIT IV Advertising decision models – consumer profile study .

UNIT VCampaign development – Strategy – Positioning – Message structure and development – Techniques in print and television – campaign evaluation.

UNIT VI Printing – Methods and Paper stock selection.

UNIT VIIMedia – Strategy-Plan-Execution – Quantitative models

UNIT VIII

Budget – Methods-Quantitative models. UNIT IX :

Pre- Post advertising research UNIT X

Business to business advertising – Functions – Purposes – Differences with consumer advertising .

UNIT XIPublicity

UNIT XIIPublic relations – Functions – Programmes -Purposes – Corporate advertising and Promotion Programmes.

UNIT XIIIResponse methods- Functions-Data base testing

UNIT XIVLaws Governing advertising

UNIT XVIndustry association – Consumer forums

UNIT XVI Sales promotion – Functions – Types – Purpose

UNIT XVII Merchandising – Function – Types – Purpose

UNIT XVIIISpecialized advertising campaign

a. Rural b. Retail c. Financiald. Issues (Advocacy advertising)

BOOKS RECOMMENDED : 1. Advertising Procedure - Otto Klepner 2. Advertising - Maurice Mandell 3. Advertising Principles, Problems & cases - Dirksen , Kroeger & Nicosia. 4. Advertising and Promotion - George Belch & Micheal Blech 5. Integrated Advertising

Promotions and Marketing - Kenneth Clow and Donald Black.

30

TRIMESTER - IVFINANCE

ELECTIVE - 1CODE - FIN 620 - MONEY AND CAPITAL MARKETS

COURSE OBJECTIVES: The objective of the course is to make the students aware of the functioning of the national and international money market and stock market, various players in these markets, instruments etc. This course does not go into the details of evaluation and analysis of various instruments and their issue procedure etc.

UNIT INational and international capital markets and flow of funds.

UNIT II Primary and secondary market instruments

UNIT III Derivatives market

UNIT IV National and international Money markets instruments.

UNIT V Stock market in India

UNIT VI International stock markets

UNIT VII Government securities market

UNIT VIII Venture capital Financing

UNIT IX Regulatory framework of the capital markets

UNIT X Capital market intermediaries and their regulations

UNIT XI Terminology of money & capital markets

UNIT XII Recent developments in money and capital markets

Books Recommended: 1. Economics of money, Banking & financial markets - F.S.Mishkin2. Capital market, Institution & Instruments - Fabozzl & Modighani

3. Investment & securities markets in India - V.A. Avadhni 4. OTC Exchange of India capital market - Nipun S.Mehta

5. Profile of Indian capital market - V.Vinayyakam 6. Stock Market - Praten Cliff

7. Financial Markets & The Economy - C.N. Henming

31


ELECTIVE - 2CODE - FIN 630 - MERCHANT BANKING

COURSE OBJECTIVES: The focus of the course is on the role and activities of merchant bankers in the financial systems and various financial services.

UNIT I - Concept of Merchant banking – Functions of a merchant banker – Role of merchant bankers – Merchant banking in India – SEBI guidelines to regulate the working of merchant banking.

UNIT II - Public issues – management of public issues – Pricing and marketing of public issues – rights issue and Private placements.

UNIT III – Debit Instruments

UNIT IV -

Capital underwriting in India

UNIT V -An overview of Financial services industry and trends in the Financial services field – strategic and organizational consideration in developing new financial service products .

UNIT VI - Credit rating services

UNIT VII - Factoring services

UNIT VIII - Insurance services .

UNIT IX - Custodial services

UNIT X - Corporate advisory services

UNIT XI - Recent developments in Merchant banking and financial services.

Books Recommended:

1. Financial services in India - M.A .Kohok2. Merchant banking - J.N.Dhankar

3. Essentials of Business Finance - R.M. Srivastava 4. Merchant Banking and Financial services - Dr .S.Guruswamy .

32


ELECTIVE - 3CODE - FIN 640 - SECURITY ANALYSIS & EQUITY RESEARCH

COURSE OBJECTIVES :This course aims at understanding security analysis and the tools and techniques and analysing methods in that process.

1. Introduction to investments management and securities

2. Time value of money

3. Fixed income security valuation – yield to maturity – Bond Duration

4. Variable income security valuation -different methods – measuring and forecasting earnings

5. Security returns and risks in holding securities – Types of risks

6. Measurements of return and risks

7. New issues market

8. Secondary market – BSE -NSE – Understanding stock market operations – screen based trading Dematerialize of securities

9. Stock market indicators

10. Fundamental analysis- Economy – industry – company – Qualitative & quantitative analysis

11. Technical analysis – traditional analysis and modern analysis Efficient market theory

12. Equity research – Sources of financial information -industry analysis – company analysis .

Books Recommended :

1. Security analysis and Portfolio management - Donald E.Fischer & Ronald J .Jordan

2. Investment management - V.K.Bhalla3. Security analysis and Portfolio management - Sudhindra Bhatt

4. Security analysis and portfolio management - Dr. Punithavathy Pandian

33


ELECTIVE - 4CODE - FIN 670 - MULTINATIONAL CORPORATE FINANCE

COURSE OBJECTIVES: This course focuses on financial planning ,decision making and risk management in a multinational corporation.

UNIT I : The multinational firm – goals and constraints – development of a multinational firm – An overview of finance function in international operations

UNIT II :The international Financial and Monetary system – Exchange rate mechanisms and Forex dealings .

UNIT III : Foreign exchange market .

UNIT IV :

Factors affecting exchange rate and forecasting exchange rates .

UNIT V : Forex Derivatives – swaps – futures and

options .

UNIT VI : Management of Forex risk – Managing economic exposures – Managing Transactions exposure – Managing Translation exposure .

UNIT VII : Exchange Dealings and currency position.

UNIT VIII : Working capital management in a multinational firm .

UNIT IX : Capital budgeting in Multinational firm .

UNIT X : Cost of capital and Financial structure of a Multinational firm .

UNIT XI : Recent developments and issues in MNF .

Books Recommended : 1.International Financial Management - Alan .C, Sharpio

2.International Finance - Maurice d.Levy3.International Finance - Adrian Buckley

4.International Financial Management - Jeff Madura

34

TRIMESTER - IVHR

ELECTIVE - 1CODE - HRM 610 - TRAINING AND DEVELOPMENT

COURSE OBJECTIVES : To understand the systematic approach to training and developmentTo enable the students to conduct assessment of the training needs, design and implement training and development

To evaluate the effectiveness of training and development interventions.

UNIT I: Training and Development – An overview of Organizational Context

UNIT II:Organization Strategy, HR Strategy, and its linkage with Training Strategy, Systematic

Approach to training and development

UNIT III:Principal of Learning, Transfer of Learning, Training Needs, Identification and Assessment (TNA)

UNIT IV:Designing Training Modules, Training Methods, Management of Training and Development logistics

UNIT V: Evaluation of Training effectiveness, Learning Organizations, Current and Emerging trends in training and development.

Books Recommended:

1. American Society for Training and Development (ASTD)2. Hand Book of Training and Development - Saha

35

TRIMESTER - IVHR

ELECTIVE - 2CODE - HRM 630 - ADVANCED HUMAN RESOURCES MANAGEMENT

COURSE OBJECTIVE: To impart advanced and latest inputs regarding utilization of human resources in modern organizations – (for students opted for HR specification.)

Unit – 1 NATURE AND SCOPEIntroduction – Evolution of Human Resource Development as a management philosophy – Scope and importance – Personnel management vs Human Resources Development – Human resources system designing, HRD Policies, Competencies required for HRD Functions, Future of HRD, Assessing specialized HRD needs of different types of Oganisations.

Unit – 2 INDUCTION AND CAREER MANAGEMENTHuman Resource planning scheme for large organisations – Managerial Approach and important steps involved - Initiating the new employee into the Organization – Detailed Induction Programme – Career Planning and Development, Succession Planning – Executive Grooming, Mentoring. Quality of Work Life (QWL), Preconditions to QWL, How to Improve QWL.

Unit - 3

DEVELOPMENT INITIATIVES Setting up and maintaining an effective

Training and Development department - Self Development and Management Development – Managerial issues, Various Techniques of Training & Development suitable to advanced Applications, Management Development.

Unit -4 APPRAISAL AND COUNSELLINGPerformance Assessment and Performance Management-Basic Concepts - Attrition and Talent retention - Vocational & Performance counseling and interpersonal Feedback – Developingdynamic relationship through effective counseling

Unit-5 HR DYNAMICS: Management of Change, resistance to Change, Techniques to overcome, HR Records and Audit, Typical Audit procedure for large Organisations, Organization Culture and HRD Interface, and Loyalty towards Organisations, Identification with Organisations interests

Books Recommended :

1. Designing and Managing Human .Resources Systems, - Pareek udai & Rao

2. Performance Appraisal: Theory and Practice - Rao T.V,

36

TRIMESTER - IVHR

ELECTIVE - 3CODE - HRM 690 - ORGANISATIONAL DEVELOPMENT

COURSE OBJECTIVES: To study the theory and importance of OD. To study the importance of OD interventions and its key consideration and issues.

UNIT I : An introduction to OD

UNIT II : Theory and management of OD .

UNIT III : OD interventions

a. An overview b. Team interventions

c. Inter – group and third party peacemaking interventions comprehensive OD interventions

e. Structural interventions and the applicability of OD

UNIT IV : Key considerations and issues

Books Recommended :

1. Organisational development - French & Bell2. Organisational development - Fench,Bell & Zawaseki

37

TRIMESTER - IVHR

ELECTIVE - 4CODE - HRM 620 - INDUSTRIAL & LABOUR LAWS

COURSE OBJECTIVES : To provide a comprehensive package of inputs of important pieces of Labor Laws to enable the students gain working Knowledge in the practical field of Labor Legislation and connected authorities.

Unit – 1Legal Administration and Court practices. Industrial Employment (Standing Orders) Act, 1946: Objects, Concepts and Nature of Standing Orders – Provisions regarding certification and operation of standing orders – Contract Labor(Abolition & Regulation ) Act, The Shops and Commercial Establishments Act.

Unit – 2Factories Act, 1948: Objects, definitions, Provisions relating to - Health, Safety, Welfare, working hours and leave, Women and Young Persons, Special Provisions on Hazardous Factories. Apprentices Act,1961- Nature of Apprenticeship Contract, Duties and obligations of the Employer and apprentice, Powers of the Apprentice Advisor, Allotment of Apprentices to Designated Trades.

Unit – 3Employee’ s State Insurance Act, 1948: Objects, The Employee’ s State Insurance Corporation and Types of Benefits, Rules

regarding Contributions , Rules regarding Benefits– Standing committee and medical benefit council provisions relating to contributions – Offences and penalties – Miscellaneous provisions. Trade Union Act, 1926: Objects – Registration of trade unions – Rights and liabilities of registered trade unions – Registered and Recognized Union Procedure

Unit – 4Industrial Disputes Act, 1947: Objects – Industrial Dispute and Individual Dispute – Authorities for settlement of Industrial Disputes – Reference to Industrial Disputes – Procedure – Powers and duties of authorities – Strike – Lock-out – Lay-off – Retrenchment – Unfair Labor Practices.Payment of Wages Act, 1936: Objects – Provision relating to responsibility for payment of wages – Authorized deductions, limits to deductions

UNIT--5Payment of Gratuity Act, 1972: Payment of Bonus Act, 1965 – Computation of available surplus & allocable surplus, Accounting year, deduction from bonus payable – set on and set off provisions

Books Recommended : 1. Industrial Laws. - Kapoor .N.D.2. Industrial Laws - Shukla.M.C

3. Relevant Bare Acts4. Industrial Laws - Batra & Kalra

38

TRIMESTER -VCORE SUBJECT

COURSE 26CODE INT 750 – INTERNATIONAL BUSINESS

COURSE OBJECTIVES : To understand and assimilate the environment approaches techniques and strategic orientation to practical International Business .The course would aim to bring a high pragmatic field orientation to international business with high involvement case studies and interactive presentations analysis approximating real international business situations with analysis on its pros and cons and the current global perspective towards it .

UNIT I : Define International business – How to approach international business (while understanding an analogy with domestic business ) pros and cons of the various broad gambits involved.

UNIT II : International trade – the initial development phase – some international trade theories / Trade agreements – regional trading groups / blocks / bodies. Eg : GATT /WTO/ ASEAN / SAARC / NAFTA , IMF etc.

UNIT III :

Environment factors in international business – social / cultural / legal / economic / political and technological environment differences and its influences on international business .

UNIT IV: Entry strategies in international business.

UNIT V: International Marketing .

UNIT VI: International Finance .

UNIT VII: International production .

UNIT VIII: International Human Resource Management .

UNIT IX: Global business strategies.

UNIT X : International business in the Indian context – EXIM policy in India – role institutional agencies in India – EXIM bank – India trade promotion organization (ITPO) – Export Inspection agency (EIA) – Director General Foreign Trade ( DGFT) – Export Promotion councils(EPC).

UNIT XI : Brief account of laws concerning international business.

Books Recommended : 1. Creating markets across the globe - Korwar

2. International business - Charles W.L hill3. International business – - Margaret Woods

4. International trade - John Wilson – Barclays Series5. Borderless world - Keniche Ohmae

6. Tom Peters – Seminar & Pursuit of WOW -7. The Oxford handbook of International Business -

8. International business - Vjuptakesh Sharam 9. Export Marketing - B.S. Rathar and J.S.Rathar

39


COURSE 27

CODE – MKT 720 - CUSTOMER RELATIONSHIP MANAGEMENT

Course Objective: This Course aims at providing the right approach in Dealing with the Customers and Establish a Proper Sustained Relationship with them. The focus of the Course is on emerging Importance of Sound Customer Relations and Development and use of Solutions conceived and Developed by CRM Software.

1. Definition of CRM, Needs, Concepts, Process and Strategy.

2. Relationship Marketing – Types and Dimensions of Relationship Marketing

3. Customer Relations, Contacts, Cross and Up selling Needs, Lifetime Value of Customers and Relations through Enhancement of Experience.

4. Customer Service and Relationship Building – Emergence of Support and

Solutions through Technology.

5. Technology of CRM, Data mining and Tools. ‘ e’ Commerce, and ‘ e’ CRM

6. CRM Solutions – Enterprise Marketing Automation – Dimensions and Benefits

7. CRM Solutions – Sales Force Automation – Dimensions and Benefits

8. CRM Solutions – Partner Relationship Management – Dimensions and Benefits

9. CRM Solutions – Call Center and Customer Interaction Centers

10 CRM Implementation – Procedures and Cautions

11 CRM IN services – Hospitality, Financial, Travel, Advertising and other areas.

Books Recommended:

1. ‘ e’ Business – Road Map for Success - Dr.Ravi Kalakoota2. CRM at the SPEED of Light - Paul Greenberg

40


COURSE 28

CODE - MBA 700 - TOTAL QUALITY MANAGEMENT

COURSE OBJECTIVES :The business scenario in the present century faces more challenges due to the era of globalization and the need to evolve a new international economic order. It is in this background that TQM principles emerge as new benchmarks for standardization in the production of goods & delivery of services.

UNIT I : Introduction – challenges of 21st century and the need for TQM .

UNIT II :Evolution of quality management systems.

UNIT III :

Key concepts in TQM & Definitions .

UNIT IV : Relevance & benefits of TQM .

UNIT V :

ISO Standards,ISO – 9001 : 2000 (E) .

UNIT VI : Quality approach to TQM .

UNIT VII : Thoughts from Quality Gurus .

UNIT VIII : Various tools for implementing TQM .

Books Recommended :

1. Essence of TQM - John Bank2. World class Quality - Ajit Singh

3. Success secrets of modern Japan 4.. Bureau of Indian Standards (BIS) - ISO 9001

5. Total Quality Management - B.Janakiraman

41

TRIMESTER -VMARKETING

ELECTIVE - 5CODE - MKT 630 - MARKET RESEARCH

COURSE OBJECTIVES: The objectives of the course is to discuss the application of various research techniques in the area of Marketing.

UNIT I : Introduction to marketing research – Defining the Problem : Developing an approach to the Problem .

UNIT II ; Research Design .

UNIT III: Exploratory Research Design – Secondary Data – Qualitative Research

UNIT IV :

Descriptive Research Design – Survey and Observation .

UNIT V :

Causal Research Design – Experimentation .

UNIT VI : Marketing Information System

UNIT VII: Measurement and scaling .

UNIT VIII: Questionnaire and form Design .

UNIT XI : Sampling

UNIT X : Data collection – Data Preparation and Analysis – Various Techniques of Analysis

UNIT XI : Report Preparation and Presentation .

Books Recommended:

1. Marketing Research - Naresh Malhotra

2. Research For Marketing Decisions - Green , Tull and Albaum 3. Marketing Research - Luck & Rubin

42

TRIMESTER -VMARKETING ELECTIVE - 6

CODE - MKT 680 - DISTRIBUTION MANAGEMENT COURSE OBJECTIVES:

This course aims at the discussion of means and techniques of physical distribution of goods .

UNIT I : Introduction – Techniques of physical Distribution management – Logistics management – Distribution as a service function .

UNIT II : Financial aspect of Distribution management -Distribution budget and Budgetary control – control over Distribution Cost .

UNIT III : Warehouse management – Inventory control techniques – developing a depot network – approaches to depot location – warehouse operations and materials handling – storage methods and warehouse equipments – warehouse design and layout .

UNIT IV : Means of physical distribution – road transport – rail transport – air transport – sea transport

UNIT V : Road transport – Freight rate structure and suitability for movement of Goods – operations of a road transport organization – route planning and vehicle scheduling .

UNIT VI : Rail transport – freight rate structure – container service – door delivery and pick up service .

UNIT VII : Air transport – air cargo tariff structure – air cargo handling by Air – India ,Indian airlines and private airlines – a comparison and improvement in the systems .

UNIT VIII : Sea transport – Freight rate structure – Indian shipping system – handling transport of goods .

UNIT IX : Maintenance of owned vehicles – Purchasing maintenance replacement – operating cost – cost benefit analysis .

UNIT X : Containers packing for distribution – use of appropriate packing materials – cost – quality etc .

UNIT XI : Design of retail outlets for mass distribution of consumer goods .

UNIT XII : Role of information technology in logistics management .

Books Recommended : 1. Sales and distribution management - Dr.S.L.Gupta

2. Sales and Distribution management - Krishna .K.Havaldor and Vasout 3. Logistics and supply chain management - G.Raghavan and N. Rangaraj . .

43


CODE - MKT 630 - STRATEGIC BRAND MANAGEMENTCourse Objective:

To understand The role of “ Brand” by business development

1. Concept of a Brand – Brand equity

2. Brand evolution 3. Strategic Brand Analysis

4. Brand Positioning 5. Brand Identity

6. Brand Personality values7. Brand Communication

8. Managing Brands / Brand extensions9 .Global Branding

10. Requirements for a Brand Manager .

BOOKS RECOMMENDED:

1. Strategic Brand Management - Kevin Lane Keller

2. Strategic Brand Management - Gean Noel Kapferer 3. Brand Management - Harsh V.Verma

44


CODE - MKT 660 - RETAILINGCOURSE OBJECTIVES:

This course focuses on the basic concepts of a special area of marketing and sales that is Retail Marketing .Various methods to make retailing popular and successful are discussed.

TOPICS:

1. Introduction -The nature of Retailing2. Franchising

3. Consumer Behavior

4. Store Organization

5. Store Location and Layout 6. Merchandise Handling

7. The Buying Function 8. Merchandise Pricing

9. Sales Promotional Activities 10. Direct Retailing

11. Credit and other Customer Services 12. Marketing Research in Retailing

13. Different Form of Retail Outlets 14. Retail Sector in India – Evolution and

Current trends

BOOKS RECOMMENDED:

1. Retailing - Pintel & Diamond2. Basic Retailing - Larson Weigand & Wright

3. The Retailers - Edwin Ornstein 4. Retail Management - Gibson Vedamani

5. Retailing Management - Davidson , Sweeney and Stamp.

45

TRIMESTER -VFINANCE

ELECTIVE - 5CODE - FIN 625 - WORKING CAPITAL MANAGEMENT

COURSE OBJECTIVES: To understand the importance of working capital for an organization and its optimal utilization.

UNIT I : Working capital – Nature – Types – Importance in Financial management .

UNIT II : Factors determining working capital management .

UNIT III : Working capital analysis with ratios and Fund Flow .

UNIT IV : Components of working capital .

UNIT V : Inventory control and management – Physical and Financial .

UNIT VI : Receivable control and management .

UNIT VII : Cash control and management – cash flow statements .

UNIT IX : MIS for working capital management .

UNIT X : Sources of financing working capital requirements – short term – long term

UNIT XI : Commercial banks as providers of working capital finance .

UNIT XII : Policies followed by commercial banks for lending – overdraft – cash credit – working capital term loan .

UNIT XIII : Government regulations – various committees recommendations for working capital finance by banks- capital adequacy requirements adoption of Basic II framework – Problems of NPA .

Books Recommended :

1. Financial management (theory & practice) - Prasanna chandra

2. Financial management - I.M.Pandey3. Cash & working capital management - S.Srinivasam

4. Working capital management & control – principles & practice - Satish B.Mathur

46

TRIMESTER -VFINANCE

ELECTIVE - 6CODE - FIN 660 - MERGERS AND ACQUISTIONS

COURSE OBJECTIVES : The objective of the course is to discuss various aspects related to mergers and acquisitions like negotiation and exchange ratio , tax implications , legal framework, post merger problems, and restructuring .

UNIT I : Introduction – meaning of the terms namely merger - amalgamation – takeover – restructuring- purpose of mergers and takeovers – types of mergers – advantages of mergers and takeovers.

UNIT II : Planning for mergers or takeovers – developing a growth plan – finding and screening candidates – analysis and evaluation.

UNIT III : De mergers – modes of de - merger advantages and procedure.

UNIT IV : Negotiating – setting the price and exchange ratio.

UNIT V:Accounting aspect of mergers and takeovers

UNIT VI :Tax planning – tax aspect of mergers and takeovers.

UNIT VII:Integration and control – post mergers issues and challenges – marketing and sales – production – R&D – top management.

UNIT VIII:Government regulations and laws relating to mergers and takeovers.

UNIT IX : Mergers and acquisitions by Indian corporates

Books Recommended:

1. Handbook of strategic growth through mergers and acquisitions - William K.Smith2. Beyond the deal – optimizing merger and acquisition value - Peter .J.Clark.

3. Mergers and takeovers in India - N.Ashok Kumar 4. Takeovers, acquisitions & mergers - O.P.Kharbanda

5. Creating value from mergers and acquisitions - Sudi Sudarsanam

47

TRIMESTER -VFINANCE

ELECTIVE - 7CODE - FIN 680 - PORTFOLIO MANAGEMENT

Course objectives: This course aims at understanding the process of Portfolio selection, analysis revision and evaluation and understanding derivatives and trading in derivatives.

1. Understanding portfolio – objectives and constraints of portfolio

2. Portfolio analysis and Portfolio return

3. Determination of Portfolio risk

4. Modern portfolio theory – Markowitz model – the mean – variance criterion

5. Sharpe 's single index model – Beta and alpha factors

6. Optimal portfolio

7. Capital market theory – CAPM – Capital market line – Characteristics Line – Security market line

8. Portfolio Revision – Strategies

9. Performance evaluation of Portfolios

10. Mutual funds – Types – Organization – Schemes – NAV

11. Financial Derivatives market

12. Options and Futures

13. Option Pricing Models

14. Recent developments in Portfolio management derivatives.

Books Recommended :

1. Security analysis and Portfolio management - Donald E.Fischer & Ronald J .Jordan 2. Investment management - V.K.Bhalla

3. Security analysis and Portfolio management - Sudhindra Bhatt 4. Security analysis and portfolio management - Dr. Punithavathy Pandian

48

TRIMESTER -VFINANCE

ELECTIVE - 8CODE - FIN 650 - TAXATION

COURSE OBJECTIVES; At the end of this course the students should be clear about the provisions and practical aspects of important tax laws like personal and corporate income tax, customs, excise, sales tax etc.

UNIT I : Introduction to direct and indirect taxes

UNIT II :

Concept of assessee, registered firm, HUF , Associations of persons and trusts ,Minors , Non – residents , assessment year ,previous year etc.

UNIT III :

Individual income tax and income from various heads namely salary , House property , interest on securities , income from business and profession ,capital gain and income from other sources

UNIT IV : Provisions and problems relating to corporate income Tax

UNIT V : Tax administration – appeals – revisions – review etc

UNIT VI : Introduction and important provisions of excise – customs duty and central sales tax

UNIT VII : Recent developments in Taxation

Books Recommended :

1. Indian Income tax Laws and Practices - Sukumar Bhattacharya2. The law and Practice of Income Tax - Dinkar Pagare .

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TRIMESTER -VHR

ELECTIVE - 5 CODE – HRM 710 - PERFORMANCE APPRAISAL SYSTEM

COURSE OBJECTIVES :

To help students understand the importance of performance in organizations and to design and implement employee performance management system.

UNIT I: Basics of performance management- Definition and Principles, Integrative Process.

UNIT II: Performance Management Process: Conceptual Model, Practical Model, Process of Performance Management, Organizational and Individual Contribution, Various Methods of Performance Appraisal, 360 degree Appraisal.

UNIT III: Performance Planning: Planning, Content, Drawing up the plans, Evaluation.

UNIT IV: Conducting Performance Review: Conducting Performance review meeting, Evaluation, self assessment, feedback and counseling

UNIT V: Balanced Score Card- A tool for performance management in organization, Evaluating performance management, General method for monitoring and evaluation. Performance management as a continuous process.

Books Recommended:

1. 360 degree Feedback - TV Rao2. The Power of 360 degree Feedback - TV Rao

3. Performance Management - Henman

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TRIMESTER -VHR

ELECTIVE - 6CODE - HRM 640 INDUSTRIAL RELATION AND WELFARE

COURSE OBJECTIVES: To provide a platform for a proper understanding about the special features of industrial relations, the actual mechanisms of industrial relations, the chief involved in industrial relations and their powers & limitations. To enable the students learn about the importance of industrial relations and the methods to achieve the same.

UNIT-1 NATURE & SCOPE OF INDUSTRIAL RELATIONSThe changing concepts of industrial relations, objectives, characteristics, contributing Disciplines, application of Psychology & Economics to industrial relations, harmonious relations in industry, importance and means to improve; factors affecting employee stability.

UNIT-2 INDUSTRIAL DISPUTESHistory and detailed analysis of industrial disputes in India – Trends. Period wise, Sector-wise, Reason-wise analysis, methods of labor protests, Management & Labor Prerogatives- increasing labor responsibility in productivity.

UNIT-3 TRADE UNIONSTrade unions and their growth, Evolution of

Trade Unions in India, Need for Trade Unions, Theories of Trade Unionism, structure and classification of Trade Unions. Objectives & membership of major Federations in India, Problems of Indian Trade Unions, suggestions for improvement.

UNIT-4 RESOLVING DISPUTESLegal and voluntary methods for resolving disputes, Conciliation , Arbitration and Adjudication- Collective Bargaining : Meaning, scope & issues , subject matter and parties, methods and tactics, administration of collective bargaining agreements, Provisions of I.D.Act regarding unfair labour practices and change of working conditions; regulation of strike, lockout, layoff & retrenchment, Machinery under the Act for settlement of disputes, Bi-Partite & Tri-partite machinery – at the Centre and in the States; Codes of Discipline, Joint Consultative Machinery.

UNIT-5 FOUNDATIONS OF INDUSTRIAL PEACEILO-its functions and role in labour movement – Welfare and Social Security-Rationale and Schemes, Labour under the Constitution, Avenues of Workers, Participation in Management, Workers, Education , Grievance Redressal for individual employee.

Books Recommended:1. Industrial Relation - Arun monappa2. Dynamics of Industrial Relation - Mammoria & Mammoria3. Industrial Relation - Ahuja4. Personnel Management & Industrial Relation - Tripathi5. Essential of HRM & Industrial Relation - Subba Rao

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TRIMESTER -VHR

ELECTIVE - 7CODE - HRM 680 - COMPENSATION AND BENEFITS MANAGEMENT

COURSE OBJECTIVES:

To provide an insight into the concepts of reward and recognition in work place and to provide insight into various compensation policies and practices.

UNIT I: Compensation: An overview

UNIT II:Compensation Equity, Determinants of Individual Financial Compensation, Compensation Policies (Pay Level, Pay Structure)

UNIT III:Benchmarking of Compensation, Pay for: Performance, Competencies and Potential

UNIT IV: Rewards, Incentives and Statutory Benefits, Legal framework of compensation

UNIT V: Taxation of Salary Income, Allowances, Retirement benefits, and increasing the post tax value of compensation packages.

Books Recommended:

1. Compensation - Milkevich & Newman

2. Expatriate Compensation & Benefits - John Rayman Bill Twinn

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TRIMESTER -VHR

ELECTIVE – 8CODE - HRM 720 - INTRODUCTION TO PSYCHOMETRIC ASSESSMENTS FOR HR MANAGEMENT

COURSE OBJECTIVES: A study of basic psychometric and non – testing assessment methods – Practical application of measurements concepts through the administration , interpretation and evaluation of tests and non – testing appraisal techniques – commonly used tests for recruitment and selection .

TOPICS : Students will demonstrate their ability to develop test interpretations through written reports and interview sessions .

1. Introduction to assessment.

2. Descriptive Statistics

3. Assessment : The basics

4. Assessment : Achievement

5. Assessment : Intelligence

6. Assessment : Aptitude

7. Assessment : Adaptive Behavior

8. Formal Assessment of Behavior

9. Interpretation of Assessment Results

10. Reliability & Validity

Books Recommended:

1. Psychological Testing - Anne Anastasi Susang U Bine.

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TRIMESTER – VIFINAL PROJECT

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PGDM Syllubus

Documents

Transcript of PGDM Syllubus