SydStart 2011 Autumn - Customer Underground - Melanie Kansil

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customerunderground.com CUSTOMER UNDERGROUND SydStart March 2011

Transcript of SydStart 2011 Autumn - Customer Underground - Melanie Kansil

Page 1: SydStart 2011 Autumn - Customer Underground - Melanie Kansil

customerunderground.com

CUSTOMER UNDERGROUNDSydStart March 2011

Page 2: SydStart 2011 Autumn - Customer Underground - Melanie Kansil

customerunderground.com

The ProblemI KNOW WHAT I NEED.

WHERE DO I GET IT?

Page 3: SydStart 2011 Autumn - Customer Underground - Melanie Kansil

customerunderground.com

Customer Underground: Real people, real reviews, real

time

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customerunderground.com

The Team: smart, serious, and thinking big

Melanie KansilCEOHarvard AB, Stanford MBAEx-McKinsey

Barbara MerzBusiness Development DirectorPrinceton AB, Stanford JDEx-McKinsey, Fullbright scholar

Murray WoodmanTechnology DirectorSydney Uni BEc & LLBDrupal expert

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customerunderground.com

Since the last SydStart

•2x+traffic & membership•Now 2100+ reviews •Working on new business model

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customerunderground.com

Thx.

See you on the Underground...