and

Help for When You Are…… Just Starting /

… Ready to Go to the US or China

Roger Kermode, Ph.D., GAICD

MEGA ANZA Technology NerworkNSW State Manager Director, Busines Development

A Course for First Time Digital Entrepreneurs

Core Aims• Upskill Digital

Entrepreneurs– Before you talk to Angels /

Incubators– Before you embark on a new

project in their business

• Generate Deal Flow– Angels– Incubators

A Course for First TimeDigital Entrepreneurs

What MEGA is• Entrepreneurship Course NOT an incubator• Mentor Driven Lectures & Practical Exercises• Prepare Investment Memorandum • 19 Sessions

– April 18th to July 28th– Wednesday Nights / Some Weekend Afternoons– 60+ hours of Content and Exercises

• Pitch Day to Angels / Sponsors July 28th

PracticalConnected Learning

Methodology• VolunteerMentor

Driven Lectures and Training• Practical, Customer

Focused

• Lots of Pitching• Prepare Investment

Memorandum • Pitch Day to Angels

Course OutlineWelcome and Introductions April 18th Course Overview, Business Basics, Pitching 101 April 27th Team Formation for Idea Generation April 30th (Sat)Lessons from the market: Global Opportuinites May 4th Entrepreneruship, Intro to Idea Evaluation May 11th Business Model Creation May 18th Testing Value Proposition May 21st (Sat)Testing Customers / Users and Demand Creation May 5th Testing Market Channel + Legals and Deals June 1st Testing Revenue Model June 4th (Sat)Testing Partners, Resources, Cost Structre and Funding Resources June 8th Business Feasibility Round Table June 15th Tech Testing Round Table June 22nd Business Proposal 1 – Offer / Opportunity / Value Prop/ Organisation June 29th Business Proposal 2 – Marketing / Reosurces/ Dev / Finances Risks July 6th Business Proposal 3 – Feedback from Mentors on Business Plan July 13th Pitch Skills 1 – Presentation Skills July 16th (Sat) Pitch Skills 2 – Pitch Practice Sessions with Mentors July 20th Fedback from Mentors – Final Practice July 27th Pitch Day July 28th

Know How toPresent Like a Pro

Who to talk to?• Customers• Partners• Suppliers• Investors• Each other!

Why?• Cust Dev / Sales• Distribution• Best Fit Terms• Funding• Team Building

Advisory BoardExperience In Spades!

Advisory Board Members• Roger Kermode (chair) Manager MEGA NSW, Dir Biz Dev ANZA, ex Motorola, Ph.D. MIT

Media Lab• Jennifer Wilson Director, Project Factor, ex HWW, Long Time Mega Supporter• Kate Carruthers Founder Social Innovation Sydney, ex AMP, Westfeild, NSW Govt• Kim Heras Founder/ GM PushStart, ex TheNextWeb(Australia) and

TechNation• Michael Ungerboeck Founder/CEO Digital Lead Network ex Mobile Messenger, Optus, Hutch• Rob Antulov Founder of 3eep, Angel Investor, Ex Fairfax Digital,

Booze Hamilton • Roger Lawrence CTO Cloud Services (South Pacific) HP, MEGA 2009 Alumni• Sara Lucas Founder EnrichMe, Founder Heads over Heels, ex Macquarie Bank• Shane Williamson Founder Mobile Mondays Sydney, Long Time MEGA Supporter

Terms• Select Companies for Admission• Mentor Pool Review and Additions• Post Course Program Review

NSW Program is Designed to Enable Slingshot / Follow Up Opportunities

All Rights Reserved, (c) Alimua Pty Ltd 2010

Apr May Jun Jul Aug Sep Oct Nov Dec Jan

2011 2012

AMPlify Tech23CeBIT

Feb Mar Apr May

CeBIT

Mar

SydStart SydStartSydStart

NSW 2011Program

Selection Criteria

• Preference Given To– Teams of 2 or 3 (at lease one developer)– Opportunity with potential to scale– Entries with strong story in one or more of

• Mobile• Enterprise• Cloud

• Why?– Help focus teams into high potential areas

MEGA’s Sponsors

Prizes

$2,000 Most Promising Startup

$1,500 Most Cloud Based Service

$500 Best User Experience

Pricing EncouragesTeam Formation

Course Fees (GST Inc)• Teams (Cost per Person)

– Full $850– Concession*$550

• Individuals– Full $950– Concession * $650

* Concession = (Full Time Student or Unemployed)

Key Dates

• Today Applications Open• April 8th Applications Close 5pm SHARP• April 11th Advisory Board meets to Select

Successful Applicants• April 13th Applicants notified of Decision• April 18th Networking / Kick Off Course begins

For More Informationhttp://www.mega.org.au

roger@mega.org.au

ANZATECH ProgramsFor Market Entry into the US or ChinaDr. Roger G KermodeDirector, Business DevelopmentANZA Technology Network

So you want to export to the US or China, now what?

Core things to think about

• Offer Positioning

• Timing

• Network

ANZA’s Programs

Designed to help you• Make informed decisions• Execute quickly for results

Three programs on Offer• Gateway• GAP• Fastrack

Gateway – “The Quick Look”

Group of companies• 2 days in market doing workshops• Focus on

- Business Culture differences- Forums on Legals, Tax, Funding Options, Marketing

• Designed for those who aren’t yet sure

Next Programs• US in July• China in October

GAP – “The Deep Dive”

Groups of companies• 10 days in market + 6 months light touch mentoring• Outcomes

• G-Score (Guidewire Group Diagnostic)• First Cut Market Entry• Series of 1 on 1 business meetings

• Designed for those who are ready to go but need a plan• Graduates often invited into Fasttrack…

Fasttrack – “Assisted Market Entry”

For Individual Company• Program Individualised according to needs and timing• Designed for those who are committed to enter US or China and

want to accelerate their progress• Running since 2007• High Touch / High Engagement• In Market Mentoring with Experience Mentors

– 10yrs+ for USA– 5yrs+ for China

• Aim is to accelerate outcomes– “Look Like a Local”– Access to Capital / Customers

And

Roger Kermode, Ph.D., GAICD

MEGA ANZA Technology NerworkNSW State Manager Director, Busines Developmentroger@mega.org.au roger@anzatechnet.com

http://www.mega.org.au http://www.anzatechnet.com