SXSWi 2015 5 Technologies Driving a Retail Revolution

MOZU AT SXSWi 2015 Over 35,000 tech innovators—from the largest brands to innovative start-ups—showed up to share, learn and collaborate at SXSWi 2015. One theme stood out loud and clear: the future of retail revolves entirely around the customer experience and retailers’ ability to innovate. Our team of technologists spoke on a couple of panels, threw a party and then hit the ground to find which technologies are driving this retail revolution. Here’s our top 5.

Creating specialized retail promotions and experiences based on individual data built from CRM features, including store credit, preferred payment methods and customer segmentation to allow for specialized promotions will help increase transactions and loyalty over time.

It’s not about big data, it’s about smart data.

The growing adoption of mobile use in brick-and-mortar retail environments is bringing mobile consumers back to the physical store. To cater to these shoppers, retailers need to provide online conveniences in a offline environment. Customers expect your brand to be available and exceptional in every channel."

A unified digital brand experience sets the stage for retail success.

The use of beacons and other contextual technologies will make it quicker and easier for retailers to deliver contextually relevant content to customers – driving engagement and sales.

Beacons are driving hyper-convenient digital experiences.

Delivering immersive in-store experiences focused on engagement will drive customer loyalty. Digital connectivity liberates retailers from the focus on in-store inventory and other fulfillment headaches and can instead focus on wowing the customer.

Digital experiences are liberating the physical store.

Content is a unique arena where commerce site managers and retail marketers converge. The best commerce platforms should empower retailers with the ability to add rich product content and eliminate the need for a separate content management system, placing the power of both commerce and content directly into the hands of marketing and merchandising teams.

eCommerce is the new publishing.

Business Customer

Content •  eBooks •  How-to-guides •  Videos •  Social media •  Images •  White papers •  Checklists •  Infographics

•  Likes •  Comments •  Pins •  Reviews •  WOM •  Tweets •  Memes

Commerce •  Products •  Services •  Promotions •  Discounts •  Loyalty programs

•  Money

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