Insider’s Guide to SXSW Interactive 2015: Following the SXSW TraX
Sxsw infonl .compressed
Transcript of Sxsw infonl .compressed
![Page 1: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/1.jpg)
info.nl goes SXSWimpressions
Photography by Local Androids
![Page 2: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/2.jpg)
![Page 3: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/3.jpg)
We are:
Iskander Smit - @iskandr Rene Samsen - @renesamsen
Won van Kalsbeek - @wonvankalsbeek
![Page 4: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/4.jpg)
![Page 6: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/6.jpg)
AMS
![Page 7: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/7.jpg)
Salons: every 1st Friday, starting April 1, next conference December 2, 2016
![Page 8: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/8.jpg)
Tool: development
Research & valorisation with TaSST projectPhotography by Local Androids, Model Leonie Baauw
![Page 9: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/9.jpg)
making IoT work
connectable .io
![Page 10: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/10.jpg)
Austin eXperience
![Page 11: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/11.jpg)
![Page 12: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/12.jpg)
Statistics SXSW Interactive
1.250 sessies
3,825 participants from 85 foreign countries
2.700 speakers
Media in Attendance: 3,389
![Page 13: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/13.jpg)
![Page 14: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/14.jpg)
![Page 15: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/15.jpg)
![Page 16: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/16.jpg)
![Page 17: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/17.jpg)
![Page 18: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/18.jpg)
![Page 19: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/19.jpg)
![Page 20: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/20.jpg)
![Page 21: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/21.jpg)
![Page 22: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/22.jpg)
Exhibition
![Page 23: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/23.jpg)
![Page 24: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/24.jpg)
![Page 25: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/25.jpg)
![Page 26: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/26.jpg)
![Page 27: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/27.jpg)
![Page 28: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/28.jpg)
![Page 29: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/29.jpg)
![Page 30: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/30.jpg)
![Page 31: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/31.jpg)
Form follows me
![Page 32: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/32.jpg)
Form follows function
![Page 33: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/33.jpg)
Form follows emotion
![Page 34: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/34.jpg)
Form follows me
![Page 35: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/35.jpg)
Digital self
![Page 36: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/36.jpg)
![Page 37: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/37.jpg)
Living two lives
![Page 38: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/38.jpg)
![Page 39: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/39.jpg)
Intergrated reality
![Page 40: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/40.jpg)
![Page 41: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/41.jpg)
![Page 42: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/42.jpg)
Sell 1 computer for $1000,-
![Page 43: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/43.jpg)
Sell 1000 computer for $1,-
![Page 44: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/44.jpg)
Single function computers
![Page 45: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/45.jpg)
![Page 46: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/46.jpg)
Single function computers
![Page 47: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/47.jpg)
![Page 48: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/48.jpg)
New responsibilities designers
![Page 49: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/49.jpg)
Iron Man Interfaces, next generation interfaces
![Page 50: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/50.jpg)
Zero learning curve computing
![Page 51: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/51.jpg)
VR vs AR
![Page 52: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/52.jpg)
“Computers are so amazing we forget about who terrible they are”
- Meron Gribetz
![Page 53: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/53.jpg)
![Page 54: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/54.jpg)
New role designers
![Page 55: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/55.jpg)
Human-Centered Design: Why Empathy Isn't EnoughDesigning Experiences Offline and Online
![Page 56: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/56.jpg)
Happiness = reality - expectations
![Page 57: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/57.jpg)
“Now that we can do anything, what should we do?”
- Bill Buxton
![Page 58: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/58.jpg)
Design for friction
![Page 59: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/59.jpg)
Design for skill-building
![Page 60: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/60.jpg)
Design for skill-building
![Page 61: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/61.jpg)
Design for collisions
![Page 62: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/62.jpg)
Design for collisions
![Page 63: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/63.jpg)
Design for self-reflection
![Page 64: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/64.jpg)
Design for self-reflection
![Page 65: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/65.jpg)
Design for confrontation
![Page 66: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/66.jpg)
![Page 67: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/67.jpg)
New duty designers
![Page 68: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/68.jpg)
Get the Message! The Rise of Conversational UI
![Page 69: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/69.jpg)
Social media vs messaging apps
![Page 70: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/70.jpg)
App design vs Bot design
![Page 71: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/71.jpg)
“Kids, today, think every screen is a touchscreen. Tomorrow they will be expecting any machine to answer like Siri”
- Chris Messina
![Page 72: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/72.jpg)
New opportunities designers
![Page 73: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/73.jpg)
Personal insights
![Page 74: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/74.jpg)
SapientNitro
Share the storyData drivenCaring for the end user
![Page 75: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/75.jpg)
Airbnb
Share the storyData driven designCaring for end user
![Page 76: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/76.jpg)
Netflix
FrustrationsData driven designCaring for end user
Teams
![Page 77: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/77.jpg)
New responsibilities designers New role designers New duty designers
New opportunities designers
![Page 78: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/78.jpg)
2016. The year of BigAI Reflections on SXSW, Iskander Smit
![Page 79: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/79.jpg)
And a year of new interactions
Parihug
![Page 80: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/80.jpg)
![Page 81: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/81.jpg)
The AlphaGo Moment
January 2016 tipping point: Google AIs beat number 1 Go PlayerThe moment Artificial Intelligence became more than just a helpful tool
![Page 82: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/82.jpg)
But it is a bumpy road
Tay.ai of Microsoft discontinued after turning into a racist
![Page 83: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/83.jpg)
The Conversational UI
Uber in Messenger
![Page 84: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/84.jpg)
Works 2 ways: computers understand people
communication, and people become more
understanding of computer logic.
![Page 85: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/85.jpg)
Uber via Amazon EchoThe Verge:https://www.youtube.com/watch?v=o26xCTP6n2Q
![Page 86: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/86.jpg)
We are going from utilities to service. Phone as portal into the service. App
design becomes service design
![Page 87: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/87.jpg)
”“Speaking to things
the next generation will do withWhat this generation does with touch,
Chris Messina, Uber, SXSW 2016
conversations with things
![Page 88: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/88.jpg)
Grote titel van twee regelsOndertitel van maximaal 1 regel
Jibo
![Page 89: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/89.jpg)
Is it human or is it a bot? We don’t know. The bots become part of the
life. Is it human if you have a relation?
![Page 90: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/90.jpg)
IoT is crucial for conversational UI. Use everything that is available to
understand the user.
![Page 91: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/91.jpg)
It’s a machine world
On machine learning
![Page 92: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/92.jpg)
A new paradigm
Machine learning for designers
![Page 93: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/93.jpg)
We are still far away from real understanding AIs. Big data is not enough. Other concepts needed
![Page 94: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/94.jpg)
The AI should be designed by designers not (only) engineers optimising existing processes.
![Page 95: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/95.jpg)
Robots
![Page 96: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/96.jpg)
Asian domination
![Page 97: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/97.jpg)
What is a robot? Is everything AI a robot? Or should it have a kind of presence and act. Does it matter?
![Page 98: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/98.jpg)
Becoming our next best friend?
![Page 99: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/99.jpg)
Robots have a low status as servants/slaves.
Research Wendy Ju
![Page 100: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/100.jpg)
Wearables? Fashion tech.
![Page 101: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/101.jpg)
Grote titel van twee regelsOndertitel van maximaal 1 regel
![Page 102: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/102.jpg)
Grote titel van twee regelsOndertitel van maximaal 1 regel
![Page 103: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/103.jpg)
Haptics, notifications are the killer function for wearables. Not from yourself per se but on a distance
![Page 104: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/104.jpg)
Adaptive & haptic products
Workshop
![Page 105: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/105.jpg)
You need to make wearables that make it possible to create meaning
with it. Making sense out of the sensor.
![Page 106: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/106.jpg)
Looking forward to 2017
![Page 107: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/107.jpg)
The Hardware Startup
Is hard.
![Page 108: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/108.jpg)
Hardware then and now. It becomes more lean and flexible like software. In it’s own way.
The Hardware Startup
![Page 109: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/109.jpg)
Hardware as a platform
Every product
![Page 110: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/110.jpg)
Product as a platform
Bosch SoftTec
![Page 111: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/111.jpg)
Product as a platform
Home Depot
![Page 112: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/112.jpg)
To conclude
![Page 113: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/113.jpg)
Everything AI
![Page 114: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/114.jpg)
Partnering with our technology
![Page 115: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/115.jpg)
Using unintended interfaces
![Page 116: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/116.jpg)
Post digital has arrived and IoT found its meaning
![Page 117: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/117.jpg)
![Page 118: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/118.jpg)
Thanks!
![Page 119: Sxsw infonl .compressed](https://reader031.fdocuments.us/reader031/viewer/2022011722/5878152d1a28ab971e8b7d49/html5/thumbnails/119.jpg)
Get in touch with us!
[email protected] | t: +31 20 530 91 00 St. Antoniesbreestraat 16
1011 HB Amsterdam, The Netherlands
www.info.nl