SXSW 2013Lessons from the hippest playground on earth

DRAW SOMETHINGThe world doesn’t care about your ‘idea’, we only care that you did something about it. The more you create, the faster you learn what works and what is just more noise

Forget everything you think you know about Texas. Austin is an oasis of curiosity and innovation

USA! USA!

TECH AIN’T OVERDespite the douchebags & talk of the bubble bursting... The opportunity to innovate just keeps growing and shifting.Focus on the nuanced experience wherever possible

OPEN YOUR EYESInspiration is everywhere in Austin. EVERYWHERE!

GET REALThe best things at a tech conference are rarely tech related. Remind yourself what it’s like to be a consumer by testing some of your ideas offline. KEEP AUSTIN WEIRD!

Dual output Mophie Juice Pack. Multi-Vitamins, sleep & WholeFoods FTW. Oh, and international adapters are a great way to make friends on the road

STAY CHARGED

HINT TO BRANDS: Solve my problems, let me love you

GET COMFORTABLEWhether you’re applying to work at a local bikini bar or rushing to yet another talk about applying anarchist principles to quantum computing, you’ll need some quality footwear.

Or get upside down. SXSW is designed to change your perspective, so just let go... Man

GET HIGH

STAND ASIDEForget the backseat bandits, at SXSW it’s the door dwellers who win. Stay close to the exit in case you suddenly realise you’re in the wrong talk... Or just need another taco

BE PREPARED

But most importantly, book your appointments ahead of time... Often the people you most want to see or speak to in person are only in town for a day or two

Read blogs. Listen to locals. RSVP to everything.

THINK WAY, WAY BIGGER

Solving everyday problems is pretty cool, but you know what’s really cool? Solving things nobody is even thinking about yet [ solveforx.com ]

The only thing better than a keynote by Elon Musk is a random conversation with someone who was in the audience of another talk you missed. Buy them a round and yearn to learn

BAR-HOP & WORKSHOP

GO BIG OR GO HOMEThis is Texas, baby

Presentation & photography by

Murray GalbraithCREATIVE DIRECTOR | DIGITAL

Working Three, Melbourne

8 Cities in 14 Days | More photos @ MurrayGalbraith.com

@MurrayDG

#SXSW

WorkingThree.com