SWOT analysis for establishing a new study centre in a city having

competitive market scenario.

Presentation by

Aniruddh Gauttam

Establishment of purpose of study and methodology

Business Growth

• Revenue Growth• Recognition Growth

Consistent Stability

• Smooth operation• Control over competition

Brand Support

• Increased Results

• Increased Value

Establishment of purpose of study and methodology

• Availability of target students

• Environment of Study

• Academic past of city

• Average Fee Structure

Potential Evaluation

• Type of existing competition

• Potential of competition

• Future profile of them

Competition Mapping

• Establishment of 4 P’s

• Enter in the City

Strategy Formulation

Potential Evaluation• School potential of City

• Catchment area potentialAvailability of target

students

• Satisfaction level of schools

• Quality of academic deliveryEnvironment of Study

• Analysis of existing Institutes

• Analysis of existing ResultsAcademic past of city

• Analysis of existing fee structure

• Study of existing payment patternAverage Fee Structure

Sco

pe

Stu

dy

Competition Mapping• Organized or unorganized

• Ethical or unethicalType of existing

competition

• Satisfaction level of students

• Quality of academic delivery

• Brand & Faculty strength

• Analysis of USP’s & weakness

• Faculty poaching possibility

Potential of competition

• Forecasting of counter strategy

• Forecasting of expansion planFuture profile of

competition

Res

ista

nce

Stu

dy

Strategy Formulation

Establishment of 4 P’s

Product Selection

IIT-JEE/ AIEEE/Pre-

Medical/ PCCP

Place Selection

Selection of strategically

helpful locations for centre

Price Determination

Strategically decided fee plans for price

war/ premium creation

Promotion Plan

Focused and communicative

promo with back up

• To Minimize Risk• To Explore New Horizon

• To Convert them in Strength

• To Optimize the Gain

Strength Weakness

ThreatOpportunity

• To Optimize the Gain

Strength

Brand SupportBest

Study Material

Excellent Track

Record

Expert faculty and

Management

Competent

Methodology

• To Convert them in to the StrengthWeakness

Unavailability of reference market

New Institute’s Image

• To Explore New Horizon

Opportunity

Scope for expansion

Increase in student base

Platform for new course

Control over competition

Prevent the growth of

competition

Checkpoint for new

competition

Achievement of Economics

of scale

Resource optimization at lower cost

Increase in threshold capacity

To Minimize Risk

Threat

Impact on Kota flow

Best Team

Correct Decision

Timely Action

Establishment of Successful Centre

Thank You.