Swimming against the tide by Reg Friddle of Reading Borough Council
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Transcript of Swimming against the tide by Reg Friddle of Reading Borough Council
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“You cannot force commitment, what you can do…You nudge a little here, inspire a little there, and provide a role model. Your primary influence is the environment you create.” Peter M. Senge
Taking charge of change
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Warm waters of learning
• So many opportunities!• Aren’t I great!
• Went on some authoring & DLE training • Sent an e-mail telling everyone how good e-
learning was
• A couple of people dipped their toes
What I thought
What I did
What they did
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The ring of hope
• I’ll start small with a useful project, they’ll love it
• Launched a re-purposed course on HR procedures • Sent an e-mail around
• Nothing much
What I thought
What they did
What I did
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Paralysis in the abyss
What I thought
What they did
• Nothing• Well, maybe a little when it was blended
• Kept the poolside clean & tested the water with that little bucket thing
• Sent another e-mail around
What I did
• Why aren't they using it?• How can they not want to use it?
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The lifeguard has left the building
What I thought
• I'll leave it to look after itself- it's been built so they will come
• I just don't have the time!
What I did• Not a lot• Worked on other things• Sent an email … with a screenshot of
the DLEWhat they did •Not a lot
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Treading the waters of
frustrationWhat I
thought•E-learning isn't as good as... face to face training or coaching, blah blah blah
What I did
• Carried on as if e-learning couldn't really achieve any real benefits
• You guessed it...another e-mail, plus an article in the monthly staff newsletter
•Nothing new or surprising
What they did
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Learned a few new strokes
What I thought
• I’ll keep it ticking along and develop a few new skills
What I did• Went on authoring tool refresher training• Developed a new module• Gained a little momentum• Dropped e-learning into more and more
conversations
What they did •The right people started taking
notice
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Engagement and timescales
What I thought
•Things are beginning to move
What I did
• Worked with SMS on key corporate goal – E&D
• Showed value to Equalities Officer/ Steering Group
• Corporate Management Team took noticeWhat they did • Commissioned org-wide implementation of E&D
module• Linked to compliance
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Provided solution to corporate need
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Remote Working Young People and Risky Behaviour - Online Course
Capability Poor Performance Procedure
Time Management & E-mail Management Homepage
Capability Ill Health Procedure
Equality Impact Assessment E-learning Module
Coaching Pool and Coaching Resources
Being Green at RBC Appraisal Training Module Information Security E-learning Module
Equality and Diversity Online Course
Number of course completions
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So what changed?
I changed• Stronger - worked on my weaknesses
– Authoring– Instructional design & DLE– Sales skills
• More confident– I lead this – I can make it work– Top of mind
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"I am not going to allow myself not to perform well just because I don't feel well. I am bulletproof to the extent that a lot of things can be thrown at me, but it's about how much I am prepared to let them affect me". Ian Thorpe (Three times Olympic gold medal winner)
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I needed to be a• Coach
– Develop confidence – mine and others– Grow my own skills, work on making e-
learning
• Lifeguard & pool attendant – keeping things working and safe
• Pool manager & Head of Sales– Integration with everything – Evaluation & measure (80/20)– From 'why e-learning?’ to 'why not e-
learning?'
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What four things have worked for
me?
1. I’m responsible – I’m leading this2. I’m not alone3. I get below the surface – find out the sore
points & sell the right solution4. Organisations are often chaotic – I have become
comfortable with a bit of chaos