SWhelper & Welzijn 3.0

The future of social technology

Urgency

Disrupt social work

Goals and opportunities

How to use social media like a pro

Examples from the Netherlands

Hans Versteegh, The Netherlands, Europe

Social media and digital skills trainer and author

in care and socialwork

September 2019

A book!

The future of social technology

It is 2025

Meet your new

colleagues

Tessa, Zora, Pepper and Sophia

Tessa Zora Pepper

Good afternoon Mrs. Boxttel. It’s almost 3 o’clock. Your taxi will be here soon. Please prepare yourself.

Apps and platforms

APPKE

/ Ask me app

Techn and devises

Tessa, Zora, Pepper en Sophia

MOBILEVIDEO

LIVEDATA

Urgency

Nine urgent reasons for digital innovation1. The context is digital

2. Continue to join as a professional group (people pleople)

3. Support target groups with participation

4. The digital divide

5. Help solving major social problems

6. Connecting to new digital neighborhood care

7. Sustainable employability as an individual worker

8. Innovation of servises

9. The emergence of digital related help questions

Blended, working with your client online

•Own responsibility•The client determines his own time, place and agenda•The client determines how the process takes shape and with whom•The client manages his own data in his own care file•A mix of online- and face to face contact, individual and in groups•Automatic sharing information, chat, mail, video conferencing, besides telephone and IRL conversations.

Blended working skills

•Do not be surprised by the technoloy

•Express youself well in writing

•Check how someone feels

•Ask for feeling and emotion

•Check whether your intervention has come across properly

•Check by summarizing whether you have understood the customer correctly

DIGITAL CITICENSHIP

DIGITAL INCLUSIONREMOTE HELP

MEDIAKNOWLEDGE

BLENDED

BIG DATA

CYBER SECURITY

ARTIFICIAL INTELLIGENCE

DIGITAL GAPInternet of Things

Machine Learning

Virtual RealityBlockchaineHealth

Disrupt social work

Are you the one who eats?

Or will you be eaten?

1. Consider as many ways as

possible to kill your organization

2. What are the hidden pearls in your company?

3. Where can you cooperate with

success?

Goals and opportunities

Your client is online to

Where are your opportunities?

Just ask your client

Goals for using social media ….• Connect with clients• Know what is going on• Make (new) contacts• Contacting volunteers / informal care givers• Contacting colleagues (tell me, what are you doing?)• Collect information• Share information (you as expert)• Collaborate• Maintain external contacts• Be visible / profiling• Safe time• …

How to use social media as a pro in

your daily practice

How to start?

•Purpose?

•Target audience?

•Message / subject?

• Form?

•Platform?

•Who is doing the work?

•When?

Get more reach and followers• “Content is king”

•Post messages actively

• Follow followers of colleagues, partners and role models

• Follow people yourself

•Respond to messages from others

• Share posts from others

•Ask to connect to you

•Paid posts

When to post?

•Moring rush

•08.00 hr

•Coffee break

•12.00 hr

•15.00 hr

•18.00 and 20.00 hr

• Sunday afternoon and evening

How often posts?

• Facebook 1-2x a day

•Whatsapp infinite?

• Instagram 1-2x a day, in Stories more

• LinkedIn ones a day / 2 days

•Twitter 5 x a day (same message)

Save time

•Writing messages when you have time and meaning

•Prepare messages for sending

•Be alert to reactions

• Look afterwards what the result was

•Make the same kind of messages more

•Repeat messages

• Share messages from your colleagues

•Use less other communication channels

• Find inspiration in current events

Make your messages attractive

•www.canva.com

Tools for planning and monitoring

•www.buffer.com

•www.hootsuite.com

•www.coosto.com

•www.later.com (instagram)

Download your free copy of the content matrix here: http://eepurl.com/gjXmFj

Be prepared!

•What is the greatest value you give your client?

•Can we do better? (disruption)

•How do you do your work in 2025? Which technologies are used?

•Who (or what) is your biggest opponnent?

• In what way do they deliver better services?

•What do you have to do to be relevant in 2025?

Examples from social workers in the Netherlands

BIO (-grafie) 1

“I connect motivate and and enthusiasm. My character can be characterized as extroverted. I have strong communication skills and fortunately have a large dose of empathy. As a social worker I love my profession, my clients, but I also have an eye for my colleagues. My biggest challenge? Helping people. I help them to make a plug, more confident and more powerful.”

Our colleague from the department of culture brings teaching materials about art to all schools in the municipality of Brummen.

An ordinary Monday morning from the life of a community worker; coffee!

The “S” is of “Samen” Meaning ”together” in Dutch)

This social youth worker (right) interviewed the alderman for her online video

Zakelijk / persoonlijk

Download your free copy of the content matrix here: http://eepurl.com/gjXmFj