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SEARCH OPTIMIZED SOCIAL CONTENT > GOOGLE+ 2017

o Your Topic Categoryo Moment Relevanto Long Term Value to Your Consumerso Channel Customization

o Good Resolutiono Composite Imageo Advertising Spec Conformityo Channel Customization

o Determine Short or Pretty o Omni-channel Adaptationo Long Term Brand Valueo Campaign Customization

o Align Hashtags with Brand Goalso Align +1s with Campaign Reacho Long Term Value Considerationso Campaign Customization Considerations

Wendy Meadley > SWG > ©2012-7

INTERACTIVE MARKETING STRATEGY > SOCIAL CHANNEL > GOOGLE+ 2017 > Conversation + Content DESIGN