THE NEIGHBOURHOOD - SWEATER WEATHERCreated By Jay Bullimore

GENRE

The genre for Sweater Weather by The Neighbourhood is generally seen as Indie/ Pop and Alternative Rock, not collectively.

These genres can be very hard to distinguish within the song, however there a subtle hints to the type of genre if you listen closely. The drum beat is simple and continues the same all of the way through, yet still has a rock feel to it. Whereas, the lyrics are very Indie/ Pop style and are definitely not rock.

STYLE (MUSIC VIDEO)

The music video is unique and shot in greyscale to match their house-style of their album that this single was released on.

The video itself has nothing to do with what the lyrics are saying, it showcases a few young men in a car smoking and having a good time together.

The type of video is generally associated with the Indie genre because it is different to the ‘Popular’ style of music and the videos that go with them.

EDITING TECHNIQUES (MUSIC VIDEO)

The music video has a number of different types of camera shots used throughout. Including close-ups, extreme close-ups, high angle, low angle, panning and tracking shots. One example of a shot is the panning/ tracking shots of the car nearer the beginning of the video.

EDITING TECHNIQUES + (MUSIC VIDEO)

In terms of the alteration of shots the video generally has standard cut shots most of the way through, many of which change with the beat of the drums from the tune.

Part way through the song they have placed a faded image of a house above the actual video, it then slowly zooms out to showcase another scene within the video. Further along the picture then gets turned upside down with pictures of palm trees dissolved into the same image. This helps to create atmosphere and emotion.

EFFECTIVENESS(MUSIC VIDEO) The music video as a whole is very well done, it has

aspects of different stories and images that make it a unique video to attempt. It has no relation to the lyrics, yet it seemingly fits well with the piece.

The greyscale of the video also builds on the effectiveness of the song and video collectively, this is hard to put my finger on but it compliments the piece very well and without it the video wouldn't be as effective.

RELEVANT CHARACTERS & COSTUMES(MUSIC VIDEO) There are no characters identified within the video

that are significant. However, I believe that the young men in the car wearing leather jackets smoking are significant. This is because it showcases the freedom of the younger generation either now or in the 1960-70s when leather jackets were the primary fashion e.g. Rockers. It further showcases the rebellious teenagers of then and now doing what they want to so they can enjoy life together.