Swapsidy Inc
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Transcript of Swapsidy Inc
The amount of Vendor MDF and Retailer Funds used every year to encourage
their customers to do some of the following
Surveys1-800 Numbers
Tedious Mailing List Forms
Tell Your Friends…
$50B
The amount that billions of customers spend in retail stores every year.
$4.7 Trillion
Sources: Gartner, Forester
The percentage of consumers who regularly shopped with coupons in
2012.
79.8%
Sources: Gartner, Forester, Nielsen, Valassis / NCH Marketing Resources
Solution
Engage users to complete value added ACTIONS at retail in exchange for in-store
REWARDS
RewardsAction
Vendors create campaigns in which they choose the actions they would like
performed and the rewards to give away
Complete a Short Survey
Sign-up to your Mailing List
Promote your Business on
Promote your Business on
Tasks are designed to help businesses collect customer feedback, increase retention, and enhance brand exposure
Target Market
Retail
1.1M $30B $50BUS Retail Locations Annual IT Spending Annual Vendor MDF Spending
Sources: Gartner. Forester, SproutLoud* Swapsidy pivoting to focus solely on retail
Business Model
* Based on Retailers w/ ≥ 20 stores, 5 vendors per month, and wants at least a 2X annual ROI. Campaign pricing is set at retailers discretion
$500Minimum
Per Vendor Campaign
$1KMonth
Per Kiosk
$8K-10KCampaign*
Vendor Pays to Retailer
Traction
200+ Testers
Customers
Accelerator
Pitch Competition
Data- 750+ Tasks Completed- 91% would use Swapsidy instead other typical methods- 85% would come back to redeem their reward
Product Market Fit- Delightful Crepes, Longboard Restaurant and Pub
New Me AcceleratorAccepted into New Me Accelerator for the spring class of 2014
Google – Venice, CA1st Place in pitch competition against 22 other companies
Multi Engagement
Single Focus
Immediate Customer ROIProposed Customer ROI Over-Time
Competitive Landscape
$1 Billion Valuation