SVA | MPS in Branding | Agency Planning | WEEK 2
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Rockstar Planning (week 2)
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Week 2 | In-class deck
Transcript of SVA | MPS in Branding | Agency Planning | WEEK 2
Rockstar Planning(week 2)
Take an index card
NAME: Your name
PARTNER: Partner’s name(s)
BRAND: Brand you chose
TARGET: Short description
Prize!
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Target Insight
insight : an instance of apprehending the true nature of a thing, especially through intuitive understanding
insight : an instance of apprehending the true nature of a thing, especially through intuitive understanding, in a way that opens up creative possibilities
different briefs treat insights differently
insight
strategy line
Youlook inside.
A light comes on.
HomeworkThe current campaign is nearing saturation and in-market results are soft. The client wants to do some creative exploratory.
Using your target profile (revised if needed), uncover at least two target insights & compose a strategy line (key message) for each.
• Work on your own• SUBMIT via email by MIDNIGHT ON SUNDAY:
[email protected]; [email protected]• A handful of students will be asked to present their
thinking in class on Tuesday
