SUSTAINABLE SPORT RAISING BAHRAINS PROFILE AS A SPORTING AND LEISURE DESTINATION.
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Transcript of SUSTAINABLE SPORT RAISING BAHRAINS PROFILE AS A SPORTING AND LEISURE DESTINATION.
SUSTAINABLE SPORT
RAISING BAHRAIN’S PROFILE AS A SPORTING AND LEISURE DESTINATION
©SPORTIQUE88. PRIVATE & CONFIDENTIAL. ALL RIGHTS RESERVED
SPORTS & BUSINESS DEVELOPMENT AGENCY
©SPORTIQUE88. PRIVATE & CONFIDENTIAL. ALL RIGHTS RESERVED
SPORTS & BUSINESS DEVELOPMENT AGENCY
“ SPORT IS PART OF EVERY MAN AND WOMAN’S HERITAGE AND ITS ABSENCE CAN NEVER BE
COMPENSATED FOR.”
Baron Pierre de Coubertin
©SPORTIQUE88. PRIVATE & CONFIDENTIAL. ALL RIGHTS RESERVED
SPORTS & BUSINESS DEVELOPMENT AGENCYBUILDING A SUSTAINABLE SPORTING PLATFORM
BAHRAIN – A GROWING SPORTING HERITAGE
World Championship sport – FORMULA ONE and WORLD ENDURANCE CHAMPIONSHIP
KART World Championships Endurance HORSE RACING Gulf Cup SOCCER SAILING GOLF – European Senior Tour and Pro-Am Tournament Local and regional level – Soccer, Volleyball, Basketball, Hand Ball, Triathlon,
water-based sports
SPORT – A KEY COMPONENT OF OUR LIVES
TRANSCENDS boundaries – a universal language Creates “FEEL GOOD FACTOR” Develops PRIDE and PASSION MOTIVATES and encourages participation irrespective of age Impacts and helps define COMMUNITY VALUES values Breeds HEALTHY bodies and minds
©SPORTIQUE88. PRIVATE & CONFIDENTIAL. ALL RIGHTS RESERVED
SPORTS & BUSINESS DEVELOPMENT AGENCYGROWING THE IMPACT OF SPORT
OBJECTIVES FOR BAHRAIN
Destination for SPORTS TOURISM – (stay and play, room nights) Platform for BUSINESS PROMOTION, B2B and NETWORKING Catalyst for exciting and integrating the YOUTH and COMMUNITY sectors Advert for sporting TALENT, FACILITIES, INFRASTRUCTURE and EXPERTISE ACCESSIBILITY Building REPUTATION Putting Bahrain on the SPORTING MAP
ANNUAL international events that return YEAR-ON-YEAR CONTINUITY of events, growing a LEGACY and HERITAGE Ensure engagement with RETAIL, TOURISM and BUSINESS communities Build exposure for international brands and REDUCE RELIANCE upon local sponsors
and investors
What we are NOT going to do is pitch for the World Cup, the Olympic Games or the Americas Cup
Vision is TO attract COST EFFECTIVE, MANAGEABLE INTERNATIONAL SPORT that delivers on the established objectives and both maximises and compliments existing events.
©SPORTIQUE88. PRIVATE & CONFIDENTIAL. ALL RIGHTS RESERVED
SPORTS & BUSINESS DEVELOPMENT AGENCY
WHAT’S ON THE RADAR?
BUSINESS IN FORMULA 1 SPORTS SYMPOSIUM Achievable and manageable sports – SPEED ROCK CLIMBING, KITE BOARDING,
TRIATHLON, CYCLING, BEACH FEVER - all have international and world championship interest
Encourage youth participation and empower youngsters to strive to improve through sport
Showcase Bahrain and generate awareness and promote our sporting prowess, facilities, infrastructure, teams and organisational ability
Professional organisation and hosting ability Stimulate business and create growth
Min of Culture Season of Sport great success – planning new activities in 2014
SPORTING & BUSINESS PROPERTIES
©SPORTIQUE88. PRIVATE & CONFIDENTIAL. ALL RIGHTS RESERVED
SPORTS & BUSINESS DEVELOPMENT AGENCY
©SPORTIQUE88. PRIVATE & CONFIDENTIAL. ALL RIGHTS RESERVED
SPORTS & BUSINESS DEVELOPMENT AGENCYGREAT BRITISH WEEK
GREAT BRITISH WEEK JANUARY 16th – 22nd, 2014
Under the Patronage of His Majesty, King Hamad bin Isa Al Khalifa
Organised by the British Embassy and the BBBF in celebration of the long-standing relationship between the United Kingdom and the Kingdom of Bahrain
Series of showpiece events linked to the 2014 Bahrain Air Show
Designed to embrace the entire British and Bahrain business communities and mark 200 years of bilateral relations between the two countries
Platform on which to highlight British business expertise, innovation, technology, advanced engineering and a host of other attributes
Empowering broad range of community participants to get involved in variety of events – schools, retail, business, hotels, sport
Promotion and communication key to success – web site being developed, newsletters, social media activation, society & club activation, business, retail and tourism communities
©SPORTIQUE88. PRIVATE & CONFIDENTIAL. ALL RIGHTS RESERVED
SPORTS & BUSINESS DEVELOPMENT AGENCY
THREE SHOWPIECE EVENTS
GREAT BRITISH WEEK
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SPORTS & BUSINESS DEVELOPMENT AGENCY
SATURDAY, JANUARY 18TH – BAHRAIN INTERNATIONAL CIRCUIT
Organised in association with partners EDB and McLaren and in conjunction with the Bahrain Air Show
Three seminars highlighting UK advanced engineering, innovation and expertise
Industry speakers and VIP Guest Speaker
Exhibitors
High-end event with participation from senior decision makers from the regional and international business communities. Blue chip company attendance with countries representing powerful industrial nations and global economies
High-profile Business-to-Business and Networking opportunity
McLaren on-track experience – 25 customer drives marking the launch of the new McLaren P1 – business card draw
Lunch at Airshow
ADVANCED ENGINEERING AND INNOVATION EXPO
• UKTI_Inno_Manf_A0L_LR2[1].jpgMcLaren Great Britain image
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SPORTS & BUSINESS DEVELOPMENT AGENCY
MONDAY, 20TH JANUARY 2014 – THE RITZ CARLTON HOTEL
Evening event - Open to the public
Hosted by the British Embassy, the British Council Science & Innovation and Brunel University
DESIGNED TO:
Enlighten the community to the relationship between British and Bahraini Universities
Promote and strengthen the scientific and research work conducted in Bahrain
Discuss how these relationships can be expanded
Highlight the contribution that British Universities make in the field of innovation
Showcase post graduate studies
Create a forum for universities, technical colleges and schools to discuss research and innovation work and network with the business, education and industrial sectors
THE KNOWLEDGE EVENT
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SPORTS & BUSINESS DEVELOPMENT AGENCY
WEDNESDAY, 22ND JANUARY 2014 – RADISSON HOTEL
Dinner to mark the end of GREAT BRITISH WEEK
High Street fashion show and entertainment
SUPPORT OPPORTUNITIES
A catalyst for engaging all businesses in GREAT BRITISH WEEK – first time in a generationSponsorship programmes:
BD4,000 PlatinumBD2,000 GoldBD1,000 Silver
DINNER RECEPTION
©SPORTIQUE88. PRIVATE & CONFIDENTIAL. ALL RIGHTS RESERVED
SPORTS & BUSINESS DEVELOPMENT AGENCY
SPORTS & BUSINESS DEVELOPMENT AGENCY
©SPORTIQUE88. PRIVATE & CONFIDENTIAL. ALL RIGHTS RESERVED
MARTIN WHITAKERManaging Director
[email protected]: +973 39 320 643