Sustainable IT Lifecycle Innovation Management
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Transcript of Sustainable IT Lifecycle Innovation Management
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SLIM: Sustainable Lifecycle and Innovation Management©
Matt DeaconEmerging Technology, Microsoft UK
[email protected]/mattdeaconblogs.msdn.com/matt_deacon
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Software challenges
• 90,000 Employees• 1 Billion Customers• 425,000 Partners
Reduce the 3-5% of energy consumed by software driven devices
Use software to address the larger challenge
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Green Computing?
Wikipedia
• The study and practice of using computing resources efficiently.
• primary objective is to account for the triple bottom line – People, planet, profit
• The goals are to– reduce the use of hazardous materials– maximize energy efficiency during a product's lifetime– promote recyclability of defunct products and waste.
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Green (or Sustainable) IT is ...
The practice of managing computing resources efficiently
throughout their lifecycle©.
Copyright © Microsoft, 2009
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SO WHAT?Sustainable Lifecycle and Innovation Management
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1. The Environment
Energy Demands & Population Growth
Pollution & Emissions
Climate Change Resource
Destruction
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Freeform & the Register survey Feb 2008
53% of respondents stated that public relations and the organisation's image were very likely to
motivate action on environmental issues
2. The Customer
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Wisdom of the Crowds ...
• Mass collaboration changes every thing*:– www.glassdoor.com– www.uservoice.com– www.getsatisfaction.com– www.ideastorm.com
– www.guardian.co.uk/environment/series/greenwash– www.howstuffworks.com/greenwashing.htm– www.stopgreenwash.org– www.achievezero.com– www.greenpeace.org
*Wikinomics
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3. The Government
• Cares what its customers say ...– Climate Change Act– Carbon Reduction Commitment– EU Code of Conduct for DCs
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The Climate Change Act 2008
• Introduced 11/07 & law 28/11/08• First country to put emission targets into law
– 26% reduction by 2020– 80% reduction by 2050 – Legally-binding 5-year budgets for greenhouse gas
reduction• All primary greenhouse gases are included• Carbon Reduction Commitment
http://www.defra.gov.uk/environment/climatechange/uk/legislation
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The Carbon Reduction Commitment
• Mandatory cap and trade scheme for 04/10 – Affect approx 5K organisations with
Energy consumption of over 6,000MWh. – Monitor and report their energy usage. – Appear on a published league table– Carbon Allowances around £12/tCO2e.
• An organisation consuming around 8,000MWh could pay as much as £100,000 per year.
http://www.defra.gov.uk/environment/climatechange/uk/legislation
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EU Code of Conduct for Data centres
• CoC is a voluntary initiative– Based on US EnergyStar Data Center
Infrastructure Ratings.– Develop and promote best practice for DCs– monthly monitoring of energy usage
• Widely seen as “regulation through the back door”– “I view this [CoC] as a wider move towards mandatory
energy reporting for data centre owners and providers.” - Alec Selvon-Bruce of Hitachi
http://re.jrc.ec.europa.eu/energyefficiency/html/standby_initiative_data centers.htm
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“Western European electricity consumption [in DCs] for 2007 can be estimated at 56 TWh per year and is
projected to increase to 104 TWh per year by 2020.”
• Is “energy” a purchase criteria for your IT?• It might be for your car… but IT?
4. The money
http://re.jrc.ec.europa.eu/energyefficiency/html/standby_initiative_data centers.htm
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Introducing ...
SLIM:Sustainability Lifecycle
and Innovation Management
The practice of managing computing resources efficiently throughout their lifecycle
Copyright © Microsoft, 2009
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SLIM Maturity Model
Copyright © Microsoft, 2009
Baseline(Cost & Control)
Emerging(Efficiency &Alignment)
Strategic(Growth &Innovation)
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Create/Consume
UseDispose
SLIM: Chewing the CUD
Responsibly, Efficiently, Sustainably
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CUD
Quantify
Refine
Learn
SLIM: Continuous Improvement
Responsibly, Efficiently, Sustainably
CUD
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Baseline(Cost & Control)
Emerging(Efficiency &Alignment)
Strategic(Growth &Innovation)
SLIM putting it together
Quantify
Refine
Learn
Learn
Improve
Quantify
Learn
Quantify
Refine
Consume
UseDispose
Copyright © Microsoft, 2009
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Example: SLIM Baseline Use
Copyright © Microsoft, 2009
CUD
Quantify
Refine
Improve
USE
Quantify
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Get hold of your bill!
Freeform & the Register survey Feb 2008
“72% of IT organisations don’t see their energy bills!”
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Datacentre power consumption
Source: EYP Mission Critical Facilities Inc., New York
IT Equipment; 50%
Cooling; 25%
Air Movement, 12%
Elec-tricity Trans-
for-mer/UPS, 10%
Lighting; 3%
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Find the hotspots ...
Back Top
Back Middle
Back Bottom
16 20 24 4 8 12 1660
65
70
75
80
85
90
Time (24 hours from 2/26/2007 4:00pm)
Front Top
Front Middle
Front Bottom
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Example: SLIM Baseline Use
Copyright © Microsoft, 2009
CUD
Quantify
Refine
Improve
USE
Refine
“ Up to 30% of servers housed within many data centres are functionally ‘dead’”
McKinsey 2008 report
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Get rid of the sleepers
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Hot & Cold Aisle Cooling
Source: Lawrence Berkeley National LabsCRAH = computer room air handler
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Raise the temperature!
• Many DCs are run for the comfort of the operators or hotspots
• In favourable climates outside air can work well too.*
* http://www.intel.com/it/pdf/Reducing_Data_Center_Cost_with_an_Air_Economizer.pdf
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Capacity Planning
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Source: Ward Ralston and Erik
Virtualisation
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Server setup Average watts kWh/year Cost* Kilograms of
CO2*
Standalone IIS7 server × 4 2,000.40 17,535.51 $1,602.75 13,633
One Hyper-V server with 4 IIS7 virtual machines
517.66(measured) 4,537.81 $414.76 3,528
Potential Savings 1,482.74 12,997.70 $1,187.99 10,105
Standalone IIS7 server × 10 5,001.00 43,838.77 $4,006.86 34,083
One Hyper-V server with 10 IIS7 virtual machines
512.17(measured) 4,489.68 $410.36 3,491
Potential Savings 4,488.83 39,349.08 $3,596.51 30,592
* See Average Retail Price of Electricity to Ultimate Customers by End-Use Sector, by State (http://www.eia.doe.gov/cneaf/electricity/epm/table5_6_b.html) and Greenhouse Gas Equivalencies Calculator (http://www.epa.gov/cleanenergy/energy-resources/calculator.html) from the U.S. Environmental Protection Agency.
Source: Ward Ralston and Erik
Virtualisation
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Virtualisation pitfalls
• VM Sprawl– Management of VMs is key
• Storage– VMs are only part of the solution, don’t forget
storage virtualisation too• IO bottleneck
– Understand IO requirements of VM candidates– It won’t be the # VMs but amount of IO that
throttles the server
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Example: SLIM Baseline Use
Copyright © Microsoft, 2009
CUD
Quantify
Refine
Improve
USE
Improve
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Power Usage Efficiency (PUE)
Microsoft Datacentre PUE from Aug 2004 to Aug 2007
Annual Avg PUE Targets for New Datacenter Construction
http://blogs.msdn.com/the_power_of_software/Data Center Efficiency - Beyond PUE and DCiE
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In Summary ...
• Sustainability is and will be a key factor for IT– Environment– Customers– Government– Cost
• Consider Green IT in terms of – Sustainability– Efficiency– Agility– Innovation
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SLIM is ...
• Looking at sustainability across the lifecycle• Gradual quantifiable success• Continuous improvement• Moving from cost & control to
growth and innovation• Developing a culture of sustainable innovation• And don’t forget ...
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Consume
UseDispose
SLIM: Chewing the CUD
Responsibly, Efficiently, Sustainably
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Thank you
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Resources• White Papers
– 4 reasons to go green• http://msdn.microsoft.com/en-gb/dd722718.aspx
– Processor Power Management in Windows Vista and Windows Server 2008• http://www.microsoft.com/whdc/system/pnppwr/powermgmt/ProcPowerMgmt.mspx
– How to Enable Processor Power Management in Windows Server 2003• http://www.microsoft.com/whdc/system/pnppwr/powermgmt/w2k3_ProcPower.mspx
– Windows Vista Energy Conservation• http://www.microsoft.com/whdc/system/pnppwr/powermgmt/VistaEnergyConserv.mspx
– Best practices for datacenters • http://download.microsoft.com/download/a/7/b/a7b72ab1-ca17-4589-923a-83b0ff57be6d/Energy-
Efficiency-Best-Practices-in-Microsoft-Data-Center-Operations-CeBIT.doc• http://blogs.technet.com/msdatacenters/archive/2009/04/20/microsoft-s-top-10-business-practices-
for-environmentally-sustainable-data-centers-celebrating-earth-day.aspx
• What Microsoft is doing– http://www.microsoft.com/environment
• The Green Grid organization– http://www.thegreengrid.org