Sustainable Brands 2016
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Transcript of Sustainable Brands 2016
Olivia Khalili | Director, Yahoo for GoodJune 7, 2016 | Sustainable Brands@OKL
I’m a Believer, Now What?
A Practical Guide to Starting a Social Impact Program
‘For me, profit is what happens
when you do everything else right.’
-Patagonia founder Yvon Chouinard
3
HOWdo I create social impact
within a company?$
part one
Where are we going?
?
1. Listening tour with internal & external stakeholders
2. Landscape scan
3. Community needs assessment
(start here)
1. Frame your theory of change & the broad role your company will have
2. Internal buy-in
3. Community input
(package and present)
1. Identify all alignment points for social good
(map it to the company)
Product donation
Employee capital Supply chainStakeholder activation
$
Policy
Product developmentFacilities
MarketingHR
IM-PACT
2. Consider where your program is housed within the company
(map it to the company)
3. Integrate with business outcomes/revenue
(map it to the company)
$
- Alignment points for social impact- Program placement within company
- Positive business drivers
Determine your program pillars
(a strategy forming…)
part two
Building on the foundation
1. New hire orientation 2. Social impact council / Champion network3. Employee engagement survey4. Executive partnership
(activation network)
part three
A program in motion
- Is your approach yielding the desired
outcomes?- What will ensure the program’s
viability?- What data can you capture?
(measure)
- Internal programs & awareness first
- Tell stories
(peel the onion)
- Connect with external peers
- Leverage your internal
champions/council
(build your support)
The most dangerous phrase in our language is—
‘We’ve always done it this way’
-grace hopper