Digital Media for Sustainable Brands

Services Overview

Earthsite is a boutique digital media agency

for sustainable brands. Our company

specializes in branding strategy; web design,

and social media marketing. 

We have over 10 years experience with clients

in the Natural Products, Clean Tech,

Education, Non-Profit, Government, Events,

and Transportation industries. We are located

in Marin County, North of San Francisco.

Company Overview

Stacie Shepp ���

Green MBA���

Business Development

Social Media Strategist

Joey Shepp���

Green MBA

Principal�Chief Strategist

Lillian Dignan

Project Manager

Web Developer

Copywriter

���

Ashwani Dher

Senior Web Developer

Lisa Winter

Senior Designer

Ryan Milani

Green MBA

SEO/SEM Specialist

Earthsite Team

Services Overview

Brand Strategy

Web Design & Development

Social Media Marketing

Brand Strategy We translate sustainability into brand value.

Logo Design

•  Creative Concept Development

•  Styling and Variations

•  Revitalizing existing identities

•  Style Guide Development

•  Website Integration

Marketing Strategy

•  Branded Website

•  Search engine optimization

•  E-mail marketing

•  Electronic press kits

•  Social media engagement

•  Influencer outreach strategy

•  Contests and sweepstakes

•  Sales Landing Pages

Develop integrated online marketing strategy

Market Research

•  Target Market Assessment

•  Competitive Analysis

•  Market Trends

•  Keyword Volume Analysis

•  Social Search

Website Design We develop integrated web solutions.

100’s of Websites Launched

Design and Architecture

�  Logo / Identity

�  Showcase Design

�  Page Layout

�  Template Architecture

�  Modules and Widgets

�  Copywriting and Editing

�  Legacy Considerations

Content Management Systems

�  Wordpress, Joomla and Drupal

�  Easy to manage

�  Versatile organization

�  Responsive menus

�  Secure online login

�  Training included

Integrated Blogs

�  Quick Posting

�  Categories and Tags

�  Social Media Sharing

�  Search Engine Friendly

�  Email/RSS Subscriptions

Search Engine Optimization

�  Site Map

�  Keyword Strategy

�  Search Engine Friendly URLs

� Webmaster Tools

�  Legacy URL Redirects

E-commerce

�  Full Featured Shopping Cart

�  Detailed Product Information

�  Shipping/Payment Options

�  Coupons and Discounts

�  Customer Records

�  Automated Emails

�  Owned or Service Models

Social Integrations

�  Subscription Buttons

�  Latest Tweets Module

�  Facebook Fan Box

�  Embedded Videos

�  Comments

Sales Integrations

�  Landing Pages

�  Advanced Analytics

�  Goal/Coupon Tracking

�  Lead Collection

�  Pipeline Analysis

�  Conversation Testing

Quality Assurance

�  Contract Completion Checklist

�  Cross-Browser Tested

�  Meets Modern Web Standards

�  No Downtime Launch

�  Post-Launch Support

Social Media We build loyal customer communities.

Service Models

•  Phone or Onsite •  Strategic Consulting

•  Monthly Retainer •  Supported Management •  Full-Service Management

•  Life of Campaign •  New product launches,

events and social media/press releases

Social Media Strategy

�  Discovery and Assessment

�  Establish Objectives

�  Competitive Analysis

�  Campaign Creative Design

�  Content Production Strategy

�  Social Sharing Strategy

�  Establish Metrics Baselines

�  Technology Recommendations

Content Production

�  Development of content production strategy including key sources, topics, and policy

�  Tracking and sharing relevant news

�  Daily micro-blogging through Facebook, Twitter, Pinterest, Google +, Linkedin, etc.

�  Weekly blogging about company news and updates

Metrics and Reporting

�  Identification of key reporting metrics

�  Integration of monitoring tools including Google Analytics and Facebook Insights

�  Monthly analysis and recommendations based on key metrics

Facebook Brand Pages

�  Strategy and Integration of Facebook Timeline

�  Daily posting of content and responding to community

�  Analysis/Optimization of Facebook Insights social metrics

Twitter Management

�  Strategy and Integration

�  Daily micro-blogging

�  Engage influencers

�  Follower and Link Monitoring

More Social Media

�  We utilize the networks best suited for the client’s needs, including…

�  Pinterest, LinkedIn, Google+, Youtube, Flickr, Vimeo and more!

Social Media Campaign

�  Non-GMO Month �  Take Action Guide �  Four-part WholeSoy Blog on

GMOs �  Blogger Outreach

�  Holiday Recipes & Chefs �  Recipes Directory: over 30

recipes submitted by top vegan chefs

�  New Product Announcements �  Samples sent to VIP Chefs for

reviews and recipes �  Blog announcements �  Social Media Teasers

Case Study: WholeSoy Yogurt Various

Product Launch Campaigns

Website �  Greek Yogurt Product Details �  Blog Announcements

Blogger & Press Outreach �  Copywriting and editing of

press release �  Press Release Distribution

through online service increasing website SEO

�  Outreach to over 100 Food, Dairy and Organic Bloggers

�  Outreach to over 30 Dairy, Food, Organic Publications

Facebook Sweepstakes �  (continued on next slide)

Case Study: Wallaby Organic Greek Yogurt

Social Media Contests

�  2,000+ Sweepstakes Entries (Emails)

�  1,500 New Facebook Likes

�  Over 3,000 Average Reached Per Day

�  Over 1,000,000 Reached in Total Campaign

Case Study: Wallaby OMG…Oh My Greek! Sweepstakes

Development and management of Social Media contests, encouraging participation with customer communities.

Electronic Press Kits

�  Press Release Development and Distribution

�  Company and Product Fact Sheets

�  Product Sell Sheets

�  High Resolution Product Images and Company Logo

�  Recent Press Articles

�  Press/Media Contacts

Blogger/Press Outreach

�  Copywriting Social Media and Press Releases

�  Targeted Blogger/Press Contact List Building

�  Product sample and coupon offers

�  Develop newsworthy industry announcements

�  Leverage extensive Earthsite network

“I will definitely be on the lookout for this product in stores in the near future. If you like Greek yogurt, I can give this one my full recommendation.”

Email Marketing

�  Email Services Integrations

�  Email Template Design

�  Copywriting and Layout

�  List Management

�  Online Surveys

�  Open/Link Tracking

Campaign Microsites

�  Development of sub-branded microsites for collection of leads or driving specific marketing objectives.

�  Case Study: Real Goods Solar ZeroDownSolarOffer.com �  Generated 317 leads in 2

months (leads worth $500+)

Online Advertising

�  Full management of online advertising campaigns including Google Keyword Ads and Facebook Ads, Cost per Click (CPC) Campaigns

�  Great way to ramp up social media efforts for short term goals

�  Advertising budget separate

Video Production

�  Production of Internet Videos

�  Video editing/post-production

�  Converting/Uploading/Tagging Videos and distribution via Podcasting and Social Media

�  Case Study: Green Festival TV

�  100’s of speaker videos produced over a 5 year period

�  Full iTunes audio and video podcasts

Training and Support

�  Onsite and Webinar training sessions

�  Train client and key stakeholders on Social Media strategy, best-practices

�  Custom strategies

�  Extensive experience training/speaking JoeyShepp.com/Speaking

Stacie Shepp (415)259-4546 stacie@earthsite.net

Contact

Earthsite.net