Sustainability at Sprint – Driving Business Value · 2012-06-20 · 8 What’s Material for...

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Sustainability at Sprint – Driving Business Value Ralph Reid President, Sprint Foundation Vice President, Corporate Responsibility, Sprint June 8, 2012

Transcript of Sustainability at Sprint – Driving Business Value · 2012-06-20 · 8 What’s Material for...

Page 1: Sustainability at Sprint – Driving Business Value · 2012-06-20 · 8 What’s Material for Sprint? Top three environmental priorities Climate Change • Only U.S. carrier to set

Sustainability at Sprint –Driving Business Value

Ralph ReidPresident, Sprint FoundationVice President, Corporate Responsibility, SprintJune 8, 2012

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Sprint’s Triple Bottom Line

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• Ranked No. 3 in NewsweekGreen Rankings* (2011)

• Dow Jones Sustainability IndexNorth American Sector Leader (2011)

• Sustainability Leadership Award from International Electronics Recycling Conference (3rd Year in a Row!)

• No. 1 Buyback Programamong major U.S. carriers– Compass Intelligence** (2011)

• Frost & Sullivan North AmericanGreen Excellence Award inMobile & Wireless (2010 & 2011)

* Newsweek Green Rankings based upon environmental impact, green policies and performance, and reputation survey scores as of October 24, 2011.

** Survey and analysis provided by Compass Intelligence was sponsored by eRecyclingCorps. Sprint’s Buyback program is powered by eRecyclingCorps.

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Sprint Environmental SustainabilityReputation for leadership

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Where the Journey BeganBuilt from a solid foundation• Campus HQ built with the environment in mind• Long-standing program for device recycling• Robust EH&S team, programs and audits• Innovative Real Estate initiatives

Gathered critical mass five years ago• In 2007, two events helped crystallized Sprint’s approach to sustainability:

> Dedicated first full-time employee to environmental sustainability> Published Sprint’s first Corporate Social Responsibility report

• The following year, our efforts kicked into high gear based with:> Appointment of new CEO with a personal passion for green> Conducted first corporate responsibility materiality assessment > Measured and published Sprint’s carbon footprint for the first time> Established set of long-term environmental goals

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Setting Future ExpectationsSprint’s 2017 environmental targets

of greenhouse gas emissions eliminated

of Sprint’s commercial site electricity secured from renewable sources

reduction of operational waste sent to landfills

of Sprint facility e-waste sent for reuse or recycle

of suppliers comply with environmental standards(based on spend)

device collection rate for reuse and recycling achieved

100%

20%

30%

90%

90%10%

of Sprint devices will meet environmental scorecard criteria

reduction in paperpurchased

70%

40%

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CR Governance ModelStructure for achieving long-term goals

CR Steering Committee – Dan Hesse, Chair

CR Leadership Committee – Ralph Reid, Chair

Working CommitteesExamples of these cross-functional teams tied to scorecard goals include:

• Energy Procurement• Sustainable Packaging

• Paper Leadership• Water Conservation

Guides overall Corporate Responsibility (CR) efforts, ensures adequate resources to address opportunities and challenges, approves CR policies, and ensures CR is fully integrated into Sprint business processes. E

xternal Stakeholders

Ceres to help engage N

GO

s, investors & peers

Responsible for performance against company CR priorities and goals and consists of Senior Vice Presidents and Vice Presidents from key business operations groups.

• Waste Reduction• E-Waste

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Sustainability ScorecardPerformance and executive accountability

2020

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What’s Material for Sprint?Top three environmental prioritiesClimate Change• Only U.S. carrier to set an absolute GHG reduction goal – 20% by 2017• 5% of Sprint’s energy portfolio comes from renewable sources• No. 14 on Fortune 500 EPA Green Power Partner list for

renewable energy used

Product Sustainability • Largest portfolio of eco-friendly phones in U.S.• First U.S. carrier to set a vision for sustainable

design and score manufacturer progress• Eco-criteria led to development of ULE

sustainable mobile device standard

Device Reuse & Recycling• First U.S. carrier to buy back competitor

phones in store and offer instant credit• First in industry to set an ambitious,

long-term takeback goal – 90% collection rate

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WWF Climate SaversSprint’s Commitments

• Reducing Sprint’s own greenhouse gas emissions 20% by 2017(baseline year is 2007) – Scopes 1 & 2

• Partnering with device manufacturers and suppliers to measure, report and reduce their emissions. – Scope 3

• Identifying opportunities to reduce emissions associated with customers charging their mobile devices. – Scope 3

• Identifying opportunities to help customers reduce their emissions, particularly through our M2M partnerships and apps. – Scope 4

Sprint is only U.S. company to address all scopes of GHG emissions through the WWF Climate Savers program

Sprint is only U.S. company to address all scopes of GHG emissions through the WWF Climate Savers program

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LG Viper 4G LTE $29.99 (1,2)

• ULE Platinum-certified• Casing made of 50% recycled

plastics• Charger exceeds EC Code of

Conduct on energy efficiency

LG Optimus Elite $79.99 (1)

• ULE Platinum Certified• Casing made of 50% recycled plastics• Fully recyclable packaging, up to 87%

post-consumer paper, and soy inks

LG Rumor Reflex $0.00 (1)

• ULE Platinum Certified• Casing made of 31% recycled plastics• CarbonFree™ certified to offset carbon

footprint of the phone’s full lifecycle

(1) Sprint.com web special with new 2-year service agreement as of 5/30/12, (2) includes $50 mail-in rebate as of 5/30/12

$0.00 (1)

Sprint Devices with Eco-friendly FeaturesSave $120 annually with Samsung Replenish™

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Rewarding You for RecyclingReceive up to $300 per eligible device

• Sprint Buyback helps customers unleash the financial value of their old eligible wireless equipment, regardless of carrier

• Ineligible devices recycled with Sprint Project Connect to help fund internet safety programs for kids

• Sprint guarantees price for 45 days, regardless of condition once quote is generated!

How to participate in Sprint Buyback:• In Store: Receive instant credit toward new devices and accessories.

Up to 5 devices / year / active line of service

• Sprintbuyback.com: For pricing quotes and free shipping

• Toll-free: 1-866-364-5680

Collections continue to climb:• Sprint has collected nearly 30 million phones for reuse and recycling since 2001

• Collections via Sprint Buyback and charitable programs grew 56% in 2011

• Sales with a recycling transaction attached in Sprint-owned stores haveincreased more than 200% since beginning of 2010

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